prospect

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Published By: GoodData     Published Date: Aug 02, 2013
Salesforce provides a tremendous repository of customer information and interactions that’s organized and easily accessed. But that’s not enough! Once you begin to really use it, the questions you ask your salesforce data become more sophisticated. Then you start to uncover holes in your data, reporting strategy and Salesforce analytics itself. Download this white paper for 4 tips that are a surefire way to improve your salesforce analytics.
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
    
GoodData
Published By: GoodData     Published Date: Aug 02, 2013
A new sales rep's first 100 prospecting calls are the most critical and shapes their likelihood of success. So, why wait until a new sales rep’s pipeline matures to uncover if they’ll ramp to quota? Instead, let their behavior tell the story by tracking their prospecting and lead pursuit activity stream. Use these 4 metrics for evaluating your new sales representatives.
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GoodData
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Dropbox for Business     Published Date: May 07, 2015
It's all about Usability. Help educate your prospects about the shifting role of IT and share best practices for evaluating technology in a BYOD world.
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usability, employee performance, consumerization, application adoption, best practices, byod, data management, ofs
    
Dropbox for Business
Published By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset – its relationship with its prospects and customers. Answer the call – become a B2B Marketing change agent today.
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b2b, b2b marketing, marketing automation, marketing analytics, sales enablement, content marketing, lead generation, customer experience/engagement
    
Yesler
Published By: Oracle Primavera     Published Date: Oct 09, 2015
This solution brief explores how companies can transform the efficiency of their STO and solve business challenges in six key areas with Oracle’s Primavera Shutdown, Turnaround and Outage Solution. Understanding STO events are a core part of business. Oracle’s Primavera Shutdown, Turnaround and Outage Solution has been developed to support the transformation of your customers/prospects STO business by providing a predictable solution that supports scope, cost, schedule, risk and change throughout the STO event lifecycle.
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oracle, sto, sto business, sto event cycle, shutdown turnaround outage, sto solution, project management, portfolio management
    
Oracle Primavera
Published By: NetApp     Published Date: Dec 05, 2016
This comprehensive economic analysis by ESG provides prospective customers with a return on investment model for evaluating NetApp AFF storage arrays.
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NetApp
Published By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
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audience segmentation, commerce-content connection, online shopping, acquia
    
Acquia
Published By: Intercom     Published Date: Apr 05, 2018
There are few interactions more cringeworthy than a salesperson hard-selling a prospect. They can be awkward, uncomfortable and, at worst, confrontational.
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Intercom
Published By: Mintigo     Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
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Mintigo
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: ReadyTalk     Published Date: Sep 24, 2014
Learn how ReadyTalk Web Conferencing can make your next online meeting more enjoyable. From our amazing customer service to our simple interface, just wait until you see what your online meetings have been missing.
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prospect, integrate, pipeline, faster, industry, eloqua, webinar, promote
    
ReadyTalk
Published By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
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sales leads, b2b sales, onesource, prospects, executive changes, sales triggers, lead generation & automation
    
OneSource
Published By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
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social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
    
Gleanster
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.
Published By: ClickSquared     Published Date: Jul 07, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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clicksquared, digital marketing, interactive relationship marketing, irm, lifecycle, marketing intelligence, it foundation, web 2.0
    
ClickSquared
Published By: Fetchback     Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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return conversions, marketers, prospects, return, conversion, fetchback, analytics, retargeting
    
Fetchback
Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
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pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management
    
Pardot LLC
Published By: beep! Directed Voicemail     Published Date: Mar 12, 2013
Download this white paper to learn about the insights from B2B sales experts on how to properly use voice mail to drive more response.
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voicemail, beep!, sales strategy, crm, customer relationship management, calling center strategy, interactive marketing, direct mail/marketing
    
beep! Directed Voicemail
Published By: Sitecore     Published Date: Aug 21, 2013
The first habit of highly effective websites is to embrace the fact that you need to think like your prospects and customers. Start by putting yourself in your customers’ shoes — how would they organize your website?
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sitecore, sitecore ebook, effective websites, global software, management platform, traditional marketing
    
Sitecore
Published By: ClearSlide     Published Date: Oct 24, 2013
Many sales leaders are learning that a successful approach to enablement includes providing reps with tools that can help them monitor and track the steps the buyer has already taken on his or her journey. This guide will show you how.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
    
ClearSlide
Published By: ClearSlide     Published Date: Oct 24, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download now to see the results.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
    
ClearSlide
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