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Published By: SAP     Published Date: Jul 17, 2012
This white paper, produced in collaboration with SAP, provides insight into executive perception of real-time business operations in North America. It is a companion paper to Real-time Business: Playing to win in the new global marketplace, published in May 2011, and to a series of papers on real-time business in Europe, Asia-Pacific and Latin America.
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business, global market, sap, real-time business, marketplace
    
SAP
Published By: SAP     Published Date: Jul 17, 2012
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
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sap, business, management, customer experience, profits, strategy, sales
    
SAP
Published By: Limelight Networks     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
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online, video, publishing, video, platform, content, management, media
    
Limelight Networks
Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
    
Limelight Networks
Published By: Limelight Networks     Published Date: Aug 22, 2012
While the globalization of business and the myriad of challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes.
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web presence, website globalization, saas, mobile publishing, digital presence, limelight, global commerce
    
Limelight Networks
Published By: Limelight Networks     Published Date: Mar 02, 2018
There are a number of factors contributing to the growing popularity of streaming live events or offering content on demand, from anywhere, any time, on any device. Live streaming major sporting events such as the Superbowl or the Olympics is now a viable alternative to broadcast TV. And as Limelight’s 2017 State of Online Video report reveals, the average number of online viewing hours is almost six per week. However, as viewer expectations continue to rise, keeping audiences happy and engaged isn’t easy. In this white paper we discuss current trends and what to expect in 2018. We examine the role Content Delivery Networks (CDN) can play in optimizing the delivery of online video content at global scale, and the technologies available to ensure the lowest latency delivery possible. You’ll learn: Why sports leagues are enthusiastic about live streaming their events How content distributers can differentiate their services The apparent challenges of delivering live and on demand v
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cdn, live video streaming, ott, over the top (ott) content delivery, video on demand, global content delivery, streaming video, content delivery network
    
Limelight Networks
Published By: CDW     Published Date: Feb 24, 2015
The fundamentals of security and management of software have not changed. But the new computing environment – mobile devices, cloud computing and virtualization – requires new approaches to familiar challenges. What’s more, software publishers are bringing a new energy to their own vigilance. A capricious economy has many of them stepping up the number of customer audits. As organizations deal with these software licensing challenges, they also face increasingly sophisticated security threats that continuously morph, just a step ahead of remedies to stop them. Organizations need a comprehensive approach to security and software asset management. This white paper will examine the interconnection between SAM and security, offering practical advice on how enterprises can protect themselves and where to go for support.
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software asset management, it enterprise, software licensing, mobility, cloud computing, data protection
    
CDW
Published By: HP     Published Date: Oct 01, 2014
Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. At the time this definition was published, “cloud” was already part of industry parlance, and was beginning to take root in the general lexicon. Additionally, global business spending for infrastructure and services related to the cloud had topped $78 billion. This year, enterprise spending on the cloud will reach an estimated $174 billion, and is expected to climb to $235 billion by 2017.2 Inevitably, as both business IT and consumer mindsets evolve toward the cloud in coming years, we will continue to witness dramatic growth in IT products in some areas, and significant reductions in other areas—resulting in a reshaping of the industry as a whole.
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cloud, computing, on-demand, management, interaction, network, access, configurable
    
HP
Published By: Quark Software     Published Date: Mar 19, 2015
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content
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xml schema, xml tool, xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing
    
Quark Software
Published By: Quark Software     Published Date: Mar 19, 2015
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization. Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that: • Over 90% of enterprises are moving towards electronic documentation. • The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers. • The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years. Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
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digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing
    
Quark Software
Published By: Quark Software     Published Date: Mar 19, 2015
Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers. To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts. Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.
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digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing
    
Quark Software
Published By: Quark Software     Published Date: Mar 19, 2015
The growth of the dynamic publishing market is shaping the way organizations develop streamlined enterprise content management strategies, keep up with shifting end-user content consumption trends and acquire the best solutions for scalability, output and ease-of-use. Dynamic publishing solutions is critical for content creators looking to address the largest audience possible. In their report, Analysis of the Global Dynamic Publishing Market, Frost & Sullivan examines the impact and vendor solutions. Download the report to: • Learn why dynamic publishing solutions are gaining significant traction across all industries and verticals • Discover which vendors are competing in the market — from those that offer point-solutions, such as XML authoring tools, to those offering complete end-to-end platforms • Access the latest research and predictions on the dynamic publishing market, which is expected to reach $2.5 billion by 2017
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xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing, publishing automation, xml publishing
    
Quark Software
Published By: Xyleme     Published Date: May 06, 2015
When learning content is strategic to your business, as it is at Paychex, how do you evolve your content strategy and management practices for maximum impact, efficiency, and alignment? In this session, viewers will learn the critical elements of a content strategy, the pros and cons of single-source authoring and publishing, and some best practices for leading your organization to efficient and effective learning content.
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paychex, learning content, content strategy, management practices, single-source authoring, collaborative authoring
    
Xyleme
Published By: Bronto     Published Date: Sep 09, 2013
Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.
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online marketing, holiday marketing, mobile marketing, social marketing, email marketing, internet marketing, online video marketing, social media marketing
    
Bronto
Published By: ScanLife     Published Date: Feb 25, 2012
Good use of QR codes can catapult a campaign into the realm of the innovative, however, true innovation requires the effective use of new technology. And since the technology is new, literature and knowledge regarding its effective usage is scarce, resulting in the failure of many QR Code campaigns. Read to find out more.
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scanbuy, marketing, emerging marketing, qr codes, mobile marketing, mobile apps, mobile uploads, interactive marketing
    
ScanLife
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing
    
AcquireWeb
Published By: Quark, Inc.     Published Date: Apr 28, 2011
To find out how your organization can reduce costs, speed time-to-market, and improve quality, download Quark's new white paper for free.
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quark, pg bartlett, quark publishing system, corporate systems, microsoft sharepoint, collaboration, smes, enterprise content management
    
Quark, Inc.
Published By: Quark, Inc.     Published Date: Apr 28, 2011
Quark dynamic publishing software addresses the challenges of DITA by providing a friendly, familiar authoring interface based on Microsoft® Word.
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quark, dita, pg bartlett, darwin information typing architecture, product documentation, technical publications, html, xml editing
    
Quark, Inc.
Published By: Quark, Inc.     Published Date: Apr 28, 2011
Download this white paper to learn how to deal with the challenge of delivering high-quality information and how to overcome the inherent limitations of traditional publishing techniques.
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quark, compliance, high-quality, accessibility, traditional publishing, data integration, collaboration, personalization
    
Quark, Inc.
Published By: Quark, Inc.     Published Date: Apr 28, 2011
To find out how your organization can reduce costs, speed time-to-market, and improve quality, download Quark's new white paper for free.
Tags : 
quark, pg bartlett, quark publishing system, corporate systems, microsoft sharepoint, collaboration, smes, enterprise content management
    
Quark, Inc.
Published By: Quark, Inc.     Published Date: Apr 28, 2011
Quark dynamic publishing software addresses the challenges of DITA by providing a friendly, familiar authoring interface based on Microsoft® Word.
Tags : 
quark, dita, pg bartlett, darwin information typing architecture, product documentation, technical publications, html, xml editing
    
Quark, Inc.
Published By: Quark, Inc.     Published Date: Apr 28, 2011
Download this white paper to learn how to deal with the challenge of delivering high-quality information and how to overcome the inherent limitations of traditional publishing techniques.
Tags : 
quark, compliance, high-quality, accessibility, traditional publishing, data integration, collaboration, personalization
    
Quark, Inc.
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