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Published By: MoreVisibility     Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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google, webmaster, keyword targeting, webinar, morevisibility, seo, targeting, rankings, search marketing agencies
    
MoreVisibility
Published By: Imperva     Published Date: Sep 19, 2013
This guide will help you protect your organization from external threats targeting your high-value applications and data assets.
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imperva, ddos, hackers, cybercriminals, cyberattacks, malware, phishing, web attack, spam, virus
    
Imperva
Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, e-commerce
    
IBM
Published By: Symantec     Published Date: Jun 13, 2018
Today’s workforce is increasingly nomadic. Employees use personal and company-owned devices desktops, laptops, tablets, and smartphones with various operating systems to access corporate resources over different networks from virtually anywhere. Roaming users and cloud-based applications have eroded the network perimeter where enterprises have traditionally focused their security controls. In the wake of this disruption, vendors offered myriad point products that solve only a portion of the security problem. These products usually require costly custom integrations and high management overhead to boot. Making matters worse, traditional security approaches can’t address an evolving threat landscape that includes ransomware, stealthy attacks that dwell in a customer’s environment for months, and threats targeting iOS and Android devices. In fact, the mobile workforce is more vulnerable than ever before.
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Symantec
Published By: IBM     Published Date: Dec 01, 2014
With the rise of mobile usage and increased mobile banking functionality, cyber criminals are targeting the mobile channel with advanced malware, cross channel attacks across online and mobile and social engineering that have typically been seen on the PC.
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mobile malware, mobile usage, mobile security, cybercrime
    
IBM
Published By: IBM     Published Date: Oct 13, 2017
Integrated Threat Management For Dummies, IBM Security Limited Edition, lays the foundation for effective tools and techniques that work together to help counter today’s advanced threats. Regardless of your role in the IT security organization, threat management tools and techniques will influence your job. Your role determines the part you play to effectively manage threats, including those targeting the cloud and your company’s data. If you are a Chief Information Security Officer (CISO) or security manager, this book explains in detail the types of tools you need to effectively prevent, detect, and respond to security incidents. If you’re in general business management, you’ll better understand the risks associated with enterprise computing and the reasons why a comprehensive portfolio of security tools that work well together is so important.
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malware prevention, network intrusion prevention, malware protection, ibm, firewall, mutating malware, cyber threats
    
IBM
Published By: Unica Corporation     Published Date: Jan 19, 2010
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success. This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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interactive web analytics map, next generation web analytics, website optimization, multi-channel analytics, aggregate level analytics, individual level analytics, website performance, behaviorial targeting, website personalization, web analytics
    
Unica Corporation
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
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leadlife solutions, roi, lead generation, lead optimization, crm, lead generation & automation
    
LeadLife Solutions
Published By: Solution Publishing     Published Date: Oct 02, 2007
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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solution publishing, lead gen, lead generation, lead quality, b2b, b-to-b, smartstream, sas, lead generation & automation
    
Solution Publishing
Published By: IBM     Published Date: Apr 04, 2013
Many small and midsize retailers could benefit from using advanced analytics to understand their customers better and improve promotions but are daunted by the prospect. They are aware that advanced analytics can help retailers turn purchase data into retail excellence. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
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ibm analytics answers, retail purchase, offer targeting, infrastructure, offer, ibm, software licenses
    
IBM
Published By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
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rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing, interactive marketing, search engine optimization (seo)
    
Quantcast
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm & customer care, business intelligence, data management/analytics, lead generation & automation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm solutions/software, customer experience/engagement, sales
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm solutions/software, customer experience/engagement
    
Oracle
Published By: Vocus     Published Date: Apr 09, 2014
Explore Facebook’s newer features and some actionable best practices in this guide, and you’ll connect with more customers, as well as improve your Facebook marketing.
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vocus, marketing, social marketing, social media, facebook, facebook exchange, fbx, retargeting, paid promotion, customer engagement, marketing technology, internet marketing, emerging marketing, customer experience/engagement
    
Vocus
Published By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how a content hub can harmonize your marketing initiatives and see how this translates to increased productivity and better content management.
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exsquared, content hub, marketing, communication, tailored messaging, targeting, asset storage, search marketing, traditional marketing
    
EX Squared Solutions
Published By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
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marin software, cpm, sales, retargeting, facebook advertising, twitter ads, facebook ads, crm, roi, web marketing, social media, interactive marketing, customer experience/engagement, e-commerce solutions, mobile marketing, social media marketing, pay per click (ppc)
    
Marin Software
Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization, content management systems, web analytics, e-commerce solutions, payment processing, shopping cart software
    
Amadesa
Published By: McAfee     Published Date: Dec 28, 2009
McAfee Labs foresees an increase in threats related to social networking sites, banking security, and botnets, as well as attacks targeting users, businesses, and applications. However, in 2010 McAfee also expects to see an increase in the effectiveness of law enforcement to fight back against cybercrime is also anticipated. Read this report to learn more about what to expect in 2010.
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mcafee, cybersecurity, hackers, malware, security threats, trojan horses, virus protection, vulnerability assessments, vulnerability management, web application security
    
McAfee
Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
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jigsaw, gen, business data, awareness, leads, sales, targeting b2b, b2b, leads, data leads, quality data, web analytics, list management, pay per click (ppc), data management/analytics, lead generation & automation
    
Jigsaw
Published By: Jigsaw     Published Date: Apr 12, 2011
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
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jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b, b2b, leads, data leads, data management/analytics, lead generation & automation
    
Jigsaw
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