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Published By: Oracle     Published Date: Jan 28, 2015
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
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Oracle
Published By: STANLEY Healthcare     Published Date: Mar 24, 2015
IASIS Healthcare LLC executives challenged the Arizona-based supply chain team to find innovative ways to manage inventory and reduce cost. Targeting areas with some of the most expensive supplies—catheterization laboratories and interventional radiology (IR)rooms—the team sought a new way to drive down costs while still providing a wide variety of products, offering patients innovation and high quality, and maintaining physician satisfaction. Read this case study to learn how Arizona Hospitals use STANLEY Healthcare's SpaceTRAX® Point of Use™ Inventory Management System to overcome the challenges of managing inventory in Cath Labs and IR Rooms.
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inventory management, healthcare, cath labs, ir room, supply chain, cost reduction, physician satisfaction, medical technology
    
STANLEY Healthcare
Published By: MobileIron     Published Date: Feb 14, 2019
What if you could protect your company from data loss before a mobile attack occurs? The reality is that mobile threats are everywhere and the risks are escalating. But in the world of modern work, how can IT protect mobile devices while allowing users easy access to corporate data on a device of their choice anytime, anywhere? Watch this webinar on demand to learn how mobile threat defense is reducing risks amongst some of the largest mobility programs in the world. We will reveal: -How mobile attacks are targeting corporate data, bypassing traditional IT defenses -Why threat detection and remediation protects your data, without disrupting user productivity -Why mobile threat detection is an essential component of a layered defense architecture With one app, MobileIron Threat Defense delivers unparalleled mobile threat detection and remediation on-device without network connectivity required, and no need for users to take any action.
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MobileIron
Published By: MobileIron     Published Date: Feb 12, 2019
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. This paper examines some current mobile threat defense approaches to help organizations understand where traditional solutions may fall short — and how machine learning-based threat defense can expand upon those capabilities by providing immediate, on-device protection against mobile attacks.
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MobileIron
Published By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
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black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
    
Bazaarvoice
Published By: UPS     Published Date: Sep 05, 2017
Our active and actively aging population is the dichotomy fueling significant growth for implantable medical devices. Innovations focused on mobility, engagement and quality of life are directly targeting this growing population. The implantable medical device industry is poised to capitalize on these unique needs, while simultaneously meeting unprecedented cost pressures. It is time for manufacturers to seek expertise in inventory management and logistics for greater visibility, control and profitability. For implantable medical device manufacturers to be as active and healthy as the patients they serve, their future depends on the ability to differentiate products — not only by price, but through cost, service and documented outcomes. New trends in personal health tracking keep patients moving, and data collection will similarly improve the health of your business.
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medical devices, inventory management, logistics, clinical outcomes data, ups
    
UPS
Published By: TIBCO Software     Published Date: May 16, 2019
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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data, applications, analytics, algorithms, innovation, cloud, technology, customer, banking
    
TIBCO Software
Published By: SailPoint Technologies     Published Date: Feb 12, 2019
Cyberthreats have shifted from attacking network/IT resources to targeting users. Find out how identity governance protects your users and puts you in control of data access.
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identity governance, iam, identity management, user-centric security
    
SailPoint Technologies
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales, data efficiency
    
GrowthIntel - INT
Published By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
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email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting, customer experience/engagement, business intelligence, market research, email marketing services/software, sales
    
Eloqua
Published By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
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silverpop, marketing, behavioral targeting, segmentation, social media, interactive marketing, web analytics, market research, social media marketing
    
Silverpop
Published By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: • How to bring your data sources together into a unified view of the customer • How to move beyond basic demographic attributes to behavior attributes • How to use look-alike modeling to improve customer targeting and acquisition
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audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling, customer experience/engagement
    
Adobe
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior, advertising agencies, business intelligence
    
GrowthIntel
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online, digital, customer, revenue, interactive marketing, web analytics, customer experience/engagement, branding, sales
    
Silverpop
Published By: Citrix Systems     Published Date: Nov 10, 2014
For the first time in several years, there has been a sharp increase in denial of service (DOS) attacks. In the past, these attacks have been directed at the networks of large companies. Now we are seeing the emergence of attacks targeting smaller companies and higher layers in the computing stack. Intruders are using low-bandwidth attacks disguised as legitimate transactions to bypass firewalls and basic intrusion prevention measures. Organizations need a better way to combat and prevent these attacks, and the right ADC can provide the solution. Learn how Citrix NetScaler can help protect against DOS attacks in the report, Citrix NetScaler: A Powerful Defense Against DOS Attacks (link).
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dos, denial of service, netscaler, defense, network, low-bandwith, attacks, transactions, targeting, companies, prevention measures, firewall, intruder
    
Citrix Systems
Published By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
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programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting, targeting techology, omnichannel, multichannel
    
Turn
Published By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
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native advertising, native ads, search ads
    
Oath
Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate
Published By: Citrix Systems     Published Date: Feb 14, 2019
"Ransomware is one of the biggest nightmares facing IT today. Hackers are targeting organizations of all kinds with malware designed to encrypt crucial data—and hold it hostage until payment is made. This white paper reveals four highly effective measures for reducing your exposure to ransomware and keeping your apps and data accessible to authorized users—not hackers and their clients. Download this white paper to learn how to: - Shield users of web apps from infection and keep sensitive data off the endpoint - Prevent email-born ransomware from compromising the endpoint - Protect mobile devices against attack - Ensure the rapid recovery of ransomware-encrypted data"
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Citrix Systems
Published By: Darktrace     Published Date: Apr 02, 2019
As organizations increasingly rely on cloud services and SaaS applications to streamline business practices, the familiar paradigm of the network perimeter has dissolved, leaving a porous and ever-changing digital estate in its wake. While the benefits of cloud computing will ensure that migrations continue apace, the unique security challenges presented by the cloud will not only require a more agile mindset, but also self-learning technologies that can move at the speed of cloud deployments and spot subtle deviations indicative of a threat, while providing complete, real-time visibility across the digital business. Darktrace’s world leadership in the field of artificial intelligence for cyber security makes it the most effective and proven solution to detect unprecedented threats and anomalous cyber-incidents in the cloud. Whether faced with an insider threat, an attacker targeting sensitive data in test containers, or a significant misconfiguration that could be exploited in the fut
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Darktrace
Published By: Smarp     Published Date: Feb 22, 2019
What is social recruiting Let’s face it, everybody’s on social media these days. Providing excellent targeting opportunities, social media channels are great channels for advertising jobs. Most of us are present on at least one social media channel, which makes them great places to search and find information about prospective candidates. Long story short, social recruiting is about leveraging social platforms in recruiting.
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social recruiting, recruitment marketing, employee brand, employee advocacy
    
Smarp
Published By: Dell Software     Published Date: Jul 24, 2012
Quest Workspacetm Privilege Manager lets IT administrators grant selected privileges to users so they can update their own PCs, reducing help desk calls while maintaining a secure network. Elevate and manage user rights quickly and precisely with our Validation Logic targeting technology. Use privilege elevation rules from the Privilege Authority Community Edition, or create your own rules and allow administrator-level access to only the applications, Windows processes and ActiveX controls you deem safe.
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user access, network security, verify files, elevate activex, setup.exe, setup.msi, elevate applications, target workstations, target validation logic, delegate privilege management, access phone support, access email support, digital certificate verification, windows, activex
    
Dell Software
Published By: Limelight Networks     Published Date: Feb 14, 2012
An effective mobile website experience is essential to your brand's success. In this report, learn insights on how to extend your brand image effectively across mobile devices and tips for targeting multiple mobile platforms
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e-commerce
    
Limelight Networks
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