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Published By: Bluecore     Published Date: Nov 13, 2018
DON’T LET ONE-TIME BUYERS BECOME ONLY-TIME BUYERS One-time buyers are retail gold: They present an incremental revenue stream and a chance to foster valuable new customer relationships. But while that first purchase is an achievement and the mark of a strong customer acquisition program, what comes after that first purchase is just as important. And for most retailers, it’s what comes after that presents the biggest problem.
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retail marketing, marketing roi, customer retention
    
Bluecore
Published By: PGi     Published Date: Oct 01, 2018
You wouldn’t hold a critical investor call, customer event or shareholder’s meeting in your office bullpen. So why would you host an important virtual event on a platform intended to support small-group collaboration and teamwork? Frost & Sullivan research shows that two-thirds of companies use web conferencing on a regular basis for project collaboration. We also know that more and more of them are turning to the same solutions to host webinars for critical internal and external events. While web conferencing solutions can be used to support large-group or strategically important meetings, webinar technology is designed specifically for that purpose and will almost always deliver a better experience and a higher return on investment. Webinar tools deliver a wealth of features to help companies gain better insights into attendee sentiment for better investor relations, employee and customer experience, and lead generation and qualification: • Integrated video draws higher levels of int
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PGi
Published By: Seismic     Published Date: May 14, 2019
65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.
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Seismic
Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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Adobe
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Epsilon     Published Date: Jun 12, 2012
When marketers become more customer-centric, they not only engender trust, but create dialogue and rewarding relationships that will last for the long term. Put Your Customers First!
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finance, marketing, banking, epsilon, customer relations, customer satisfaction, crm solutions/software, customer experience/engagement, business intelligence, market research, sales
    
Epsilon
Published By: Epsilon     Published Date: Aug 23, 2012
Onboarding is a critical marketing process that helps dial in new and existing customers to your organization, introduces products to meet specific needs, and ends with high-touch service that engages consumers.for the long term.
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onboarding, account retention, crm, customer relationship marekting, customer retention strategies, crm & customer care
    
Epsilon
Published By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
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instagram, social media, brand ambassador, micro-influencer
    
Curalate
Published By: Citrix     Published Date: Oct 20, 2016
This whitepaper explores how retailers must consider a number of important technological trends when developing strategies to support an exceptional customer and employee experience.
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customer experience, customer relationship, customer service, strategies for digital retail, digital experience, cloud computing, citrix, crm solutions/software, customer experience/engagement
    
Citrix
Published By: BlueCat     Published Date: Aug 20, 2013
To enable always-on application access and business connectivity, you need a rock-solid network foundation. The increasingly complex, dynamic and fluid relationship between networks and devices requires a new approach to IP Address Management (IPAM) – one that unifies mobile security, address management, automation and self-service to provide actionable network intelligence and a broad span of control. This paper discusses the critical role of IPAM in providing a smarter way to connect mobile devices, applications, virtual environments and clouds.
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device management, ipam, ip address management, ip management, dns management, dhcp management, network security, network management, network intelligence, ip networks, network management
    
BlueCat
Published By: Limeade     Published Date: Mar 14, 2016
Stress is one of the top issues that affect our well-being. When money gets tight or relationships get frazzled, it can lead to unhealthy and unproductive behaviors. This tip cheat has five ways to combat the most common stresses we face.
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employee stress, unhealthy employees, employee multitasking, employee resources
    
Limeade
Published By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
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brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
    
Bronto
Published By: Genpact     Published Date: Jul 30, 2012
Perhaps never in the history of commerce have businesses been required to adapt so fast to changing conditions as those driven by the introduction of the internet. Of the world's six billion inhabitants, over 1.9 billion use the internet.
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customer experience management, customer retention, customer relationship management, crm tools, roi
    
Genpact
Published By: SAP Inc.     Published Date: Jun 16, 2009
CRM is a business strategy that helps organizations cope with three of today´s most urgent business imperatives generating new growth, attaining operational excellence and enhancing competitive agility.
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crm, customer relationship management, customer centric, customer-centric, customer service, service, retention, loyalty, growing, growth, profitable, profitability, sapservice, service, retention, loyalty, growing, growth, profitable, profitability
    
SAP Inc.
Published By: SAP Inc.     Published Date: Jul 28, 2009
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing
    
SAP Inc.
Published By: SAP Inc.     Published Date: Jul 28, 2009
Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.
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sap, sales organization, best-run, sales opportunity, sales strategy, customer database, crm, customer relationship management, actionable intelligence, business intelligence, sales cycle, americas’ sap users’ group, asug, talent, price and margin management, pmm
    
SAP Inc.
Published By: SAP Inc.     Published Date: Jul 28, 2009
Learn what companies can do in economic downturns to position themselves for later success.
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crisis, sap, customer strategy, crm, customer relationship management, change management, business intelligence, soa, finance, economy, economic pressure, recession, optimal offer, lead to cash, businessobjects, sap price and margin management
    
SAP Inc.
Published By: SAP Inc.     Published Date: Jul 28, 2009
In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
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single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services, platform, sap, service-oriented architecture, xl 3.0, data management, developer, source, data integration, business intelligence, legacy, crm, customer relationship management
    
SAP Inc.
Published By: LifeSize, a division of Logitech     Published Date: Aug 19, 2011
Incorporating video collaboration as a standard business practice can result in tighter employee and business partner relationships, increased productivity, faster decision-making and many more lucrative bene?ts.
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lifesize, best practices, video collaboration, standard business practice, productivity, video conferencing technology, virtualization, communications objectives, it environment, unified communications, mobility, pip, picture in picture suppression, webinars & web conferencing
    
LifeSize, a division of Logitech
Published By: Epsilon     Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
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modeling, epsilon, marketing, marketing research, roi, transactional data, crm & customer care
    
Epsilon
Published By: Aria Systems     Published Date: Sep 21, 2015
Here at Aria Systems, we live and breathe all things related to monetization via customer care and relationships. We live in a world where recurring revenue management is becoming a dominant theme. Lately there’s been a natural gravitation to the Internet of Things/Internet of Everything, and the synchronicity between the business models the IoT produces and how Aria is serendipitously designed to support all of it. Simply put, we want people to think a lot about the new age the IoT heralds. To that end, this post is the first in a series intended to explore the monetization of the IoT in some depth; i.e.,the Monetization of Things.
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Aria Systems
Published By: Aria Systems     Published Date: Nov 13, 2015
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing (see Figure 1). CEOs recognize this shift toward business models that reflect the value of the relationship with the customer. The move to subscription and consumption business models is pervasive in almost every industry. From retailers selling subscription box sets to industrial equipment manufacturers charging based on consumption, the increase in experimentation of alternative business models is extraordinary (see Figure 2). While B2C disrupters like Netflix and Zipcar have gotten more media attention, the growth of subscription billing plat
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Aria Systems
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Tripp Lite     Published Date: May 15, 2018
A Practical Guide to IDF/MDF Infrastructure Implementation Once relegated to early adopters and casual home users, VoIP (voice over Internet protocol) has matured. An essential element of any unified communications (UC) system, it is now the standard method of voice communication in business, education, government and healthcare. If your organization has not already migrated to VoIP, the question is not so much if it will, but when. Cost is the primary driver, since the data network performs double duty by carrying voice traffic as well. VoIP also offers capabilities that far exceed traditional phone systems, with unified communication platforms promising to integrate messaging, mobility, collaboration, relationship management, zoned security, intelligent call routing, disaster recovery, video, teleconferencing, status updates and other advanced features. The transition to VoIP presents a number of challenges, including assessing the ability of your network to handle not only additio
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Tripp Lite
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