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Published By: Aria Systems     Published Date: Nov 13, 2015
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing (see Figure 1). CEOs recognize this shift toward business models that reflect the value of the relationship with the customer. The move to subscription and consumption business models is pervasive in almost every industry. From retailers selling subscription box sets to industrial equipment manufacturers charging based on consumption, the increase in experimentation of alternative business models is extraordinary (see Figure 2). While B2C disrupters like Netflix and Zipcar have gotten more media attention, the growth of subscription billing plat
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Aria Systems
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Tripp Lite     Published Date: May 15, 2018
A Practical Guide to IDF/MDF Infrastructure Implementation Once relegated to early adopters and casual home users, VoIP (voice over Internet protocol) has matured. An essential element of any unified communications (UC) system, it is now the standard method of voice communication in business, education, government and healthcare. If your organization has not already migrated to VoIP, the question is not so much if it will, but when. Cost is the primary driver, since the data network performs double duty by carrying voice traffic as well. VoIP also offers capabilities that far exceed traditional phone systems, with unified communication platforms promising to integrate messaging, mobility, collaboration, relationship management, zoned security, intelligent call routing, disaster recovery, video, teleconferencing, status updates and other advanced features. The transition to VoIP presents a number of challenges, including assessing the ability of your network to handle not only additio
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Tripp Lite
Published By: Adaptive Planning     Published Date: Sep 16, 2013
Learn the benefits of dynamic forecasting in order to move Beyond Budgeting in order to keep pace with the fast-changing times
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forecasting resource demands, activity based budgeting, productivity, technology, customer relationship
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Sep 16, 2013
Learn how to take meaningful action in the present by effectively following six successful rules for effective forecasting.
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forecasting resource demands, activity based budgeting, productivity, technology, customer relationship
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Sep 16, 2013
Learn 6 simple steps for successful what-if or activity-based budgeting and how an effective ABC model will allow your managers to have much greater spending control over their cost structure.
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forecasting resource demands, activity based budgeting, productivity, technology, customer relationship
    
Adaptive Planning
Published By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
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marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates, personalized content, emerging marketing, customer experience/engagement, business intelligence, market research, usability
    
Marketo
Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices, content management systems, interactive marketing, web analytics, crm solutions/software, customer experience/engagement, usability, mobile marketing, lead generation & automation
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross-channel marketing, marketing guide, customer journey, customer relationships, customer loyalty, email marketing, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
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adobe, mobile, data driven marketing, marketing, marketer, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
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integrated marketing, online and offline integration, adobe integration guide, seamless experience, interactive marketing, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
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customer experience, connectivity, integration, customer insight, customer interactions, marketing relationships
    
Adobe
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, emerging marketing, social media
    
Spredfast, Inc.
Published By: Sailthru     Published Date: Apr 28, 2016
Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download this best practice guide on increasing repeat purchase rates to learn: - The top high-impact strategies that will drive repeat purchase rates and customer lifetime value - The priority tactics to test and deploy in order to put strategy into action - The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates
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sailthru, retail, strategy guide, repeat purchase rate, customer lifetime value, sailthru customer retention cloud, customer relations, crm solutions/software
    
Sailthru
Published By: Sailthru     Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones. Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
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sailthru, retention, forbes, growth, media, retail, marketing, nurturing, nurture, customer experience
    
Sailthru
Published By: NuCompass     Published Date: Oct 25, 2017
Relocation isn’t an everyday event for your employees. It’s one of the most stressful life events, and it can very easily spill into work. When that happens (and it inevitably will), your organization and your relocation provider have to be prepared. That’s why it pays to build a relationship early with your provider. If you spend the time preparing for relocation hiccups, you can proactively prevent some and be ready to take care of the rest. In this white paper, we will give you seven steps to follow to build a better partnership with your relocation provider, including: ? Understanding the significance of relocation ? Learning from successes and failures ? How to approach policies ? Personalizing your approach Download the white paper now!
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NuCompass
Published By: Pega     Published Date: Sep 11, 2015
In this e-book, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively - they need a Customer Decision Hub – a customer relationship management brain with memory and predictive intelligence.
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Pega
Published By: Landis + Gyr     Published Date: May 30, 2017
Learn how five asset management strategies have evolved to unlock real-time data. Today, many utilities are developing transformative, data-driven asset management strategies that build on their advanced metering infrastructure (AMI) investments. The results? Improved reliability, customer satisfaction, efficiency, and long-term planning. In this white paper, we examine the relationship between asset management and technology: • How technology advances have driven the evolution of asset management • 5 asset management strategies built on real-time data • How you can prepare for a distribution-centric world
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asset management, analytics, data, ami, landis
    
Landis + Gyr
Published By: Genesys     Published Date: Jun 11, 2018
Don’t let your communications system hold you back. PBX systems once provided top-of-the-line business communications, but they weren’t designed to accommodate business growth and change. And cloud-based platforms have altered the landscape of business communications. Your PBX isn’t just an inconvenience, it could hurt your business. This eBook covers common problems associated with PBX systems as well as their impact on your business. Learn to identify signs of trouble in your business communications as well as key features to look for in a new system. Don’t let a fear of the unknown hold you back. Download the eBook and learn: • Key warning signs to look for in your PBX • The impact of maintaining an outdated system • How modern communication tools can benefit your business
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pbx, cloud, business communications
    
Genesys
Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
Published By: Zendesk     Published Date: Aug 22, 2017
Shopping around for customer support software? Here’s our cheat sheet with over 50+ questions to ask each vendor in your RFP. We know evaluating vendors can be overwhelming, but hopefully armed with this insider knowledge you’ll feel like a pro.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal, help center, ticketing system, support ticketing, customer support agent
    
Zendesk
Published By: Zendesk     Published Date: Aug 22, 2017
This Magic Quadrant examines the global market for customer service and support applications designed to enable customer service and support agents to engage customers through their preferred communication channel. Learn how Zendesk can fit the needs of your Customer Support team.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal, help center, ticketing system, support ticketing, customer support agent, gartner magic quadrant
    
Zendesk
Published By: Zendesk     Published Date: Aug 22, 2017
Zendesk helps its customers increase agency efficiency and CSAT ratings, improve ROI, and more. Use our Forrester estimator to calculate the economic benefits Zendesk can bring.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal, help center, ticketing system, support ticketing, customer support agent, forrester, roi calculator
    
Zendesk
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