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Published By: ReadyTalk     Published Date: Sep 19, 2014
In today’s marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Webinars should be a part of your lead generation strategy. They provide a higher return on your marketing investment.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, webinars & web conferencing, customer experience/engagement
    
ReadyTalk
Published By: BlackBerry Cylance     Published Date: Apr 26, 2019
BlackBerry Cylance commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying CylancePROTECT and CylanceOPTICS. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed a representative customer currently using CylancePROTECT and CylanceOPTICS. Read the Forrester TEI report to learn more about the customer’s benefits, along with the overall ROI that was achieved.
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BlackBerry Cylance
Published By: VMware     Published Date: Apr 11, 2011
Maximize the return on your VMware virtualization investment. With HP and VMware solutions, you can simplify, optimize, and save in your VMware environment with the right infrastructure to store, protect, and manage your virtual servers, desktops, and data.
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vmware, vmware, storagework, virtualization, automation
    
VMware
Published By: SAS     Published Date: Jun 06, 2018
Competitive advantage from analytics is changing, and for the better. For the first time in four years, MIT Sloan Management Review found an increasing ability to strategically innovate with analytics based on interviews with more than 2,600 practitioners and scholars globally. Learn more about key findings, including: Wider use of analytics, better knowledge of its benefits and greater focus on applications have reversed a trend on the benefits of analytics. Return on investment for analytics stems from the governing and sharing of data throughout the organization. Machine learning enables organizations to discover more insight from their data, allowing employees to focus on other critical responsibilities.
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SAS
Published By: ARX (Algorithmic Research)     Published Date: Jun 10, 2010
This white paper outlines the costs associated with a paper-based approval process and can help you establish the Return on Investment (ROI) that your organization can expect by deploying a digital signature solution.
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arx, algorithmic research, roi calculation, digital signature, tco, automated approval process
    
ARX (Algorithmic Research)
Published By: BlackBerry     Published Date: Sep 30, 2009
In September 2008 Research In Motion (RIM) commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises can realize by deploying mobility solutions using BlackBerry smartphones and BlackBerry Enterprise Server software. Forrester defines a BlackBerry enterprise solution as consisting of both BlackBerry smartphones and the BlackBerry Enterprise Server which together deliver a range of benefits to the organization.
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blackberry, mobile applications, cio, rim, roi, pim, voip, smartphones, it communication, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing
    
BlackBerry
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction, interactive marketing
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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cmo, neolane, enterprise marketing software, return on investment, roi, customer experience, right deployment, on premise software solutions, total cost of ownership, tco, cross- channel marketing, marketing software
    
Neolane, Inc.
Published By: SERENA Software, Inc     Published Date: Jun 23, 2009
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.  You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
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collaborative, process-centric applications, serena software, serena, bpm, business process management, it investment, business mashups, crm, customer relationship management, erp, enterprise resource planning, esb, enterprise service bus, soa, service-oriented architecture, api, unified, virtual, deployable
    
SERENA Software, Inc
Published By: SERENA Software, Inc     Published Date: Jun 23, 2009
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
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collaborative, process-centric applications, serena software, serena, bpm, business process management, it investment, business mashups, crm, customer relationship management, erp, enterprise resource planning, esb, enterprise service bus, soa, service-oriented architecture, api, unified, virtual, deployable
    
SERENA Software, Inc
Published By: Numara Software     Published Date: Jul 09, 2009
Discover the unparalleled flexibility of Numara FootPrints 9 for the service desk, as well as the unique process automation capabilities for the service desk and beyond IT. You'll also learn about the fast-to-implement ITIL® service lifecycle workflow automation capabilities in Numara FootPrints 9. Ensuring a quick return on your investment, Numara FootPrints offers a very short time to production and easy customization - all without any programming. Learn more today!
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numara, it service management, service, footprints, it budgets, cost cutting, flexible, itil, service delivery, support costs, fast-to-implement, incidents, customer experience, workflow, service desk, tracking, change management
    
Numara Software
Published By: The FeedRoom     Published Date: Mar 31, 2009
Many companies still are experimenting with different ways to use Web video in order to squeeze more efficiency out of their on-going operations. New, creative applications of the technology are emerging every day, helping organizations to achieve high returns on investment from their spending on the technology.
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feedroom, communications, web, video, online video, emerging markets, video enhancement, outbound marketing, rich media, multimedia, online video marketing
    
The FeedRoom
Published By: Salesforce.com     Published Date: Oct 22, 2009
How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.
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salesforce, crm, project management, roi, sales, sales tools, help desk, crm solutions/software
    
Salesforce.com
Published By: Port25 Solutions     Published Date: Mar 09, 2012
The end result of using PowerMTA is an improved return on investment and a greater confidence in your outbound email initiatives.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent
    
Port25 Solutions
Published By: Sitecore     Published Date: Aug 21, 2013
The Multichannel Maturity Mandate : A Research Study Finds Proven Results, Significant Faults, And A Path To Higher Gains
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sitecore, multichannel maturity mandate, forrester consulting, romi, return on marketing investment, email marketing services/software
    
Sitecore
Published By: Intacct     Published Date: Apr 28, 2014
Download this whitepaper to learn about the benefits of cloud based financial applications.
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roi, cloud based applications, cloud, financial applications, return on investment, investment, maximum return
    
Intacct
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business, socially enabled enterprise, marketing cloud, crm, data, social media, internet marketing, customer experience/engagement, mobile marketing, social media marketing
    
Oracle Social Cloud
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing, marketing research, branding, data management/analytics
    
Adobe
Published By: Imperva     Published Date: Jun 14, 2012
This paper describes the financial implications of Web attacks, DDoS attacks, and other Web-based threats. It shows how the SecureSphere Web Application Firewall provides a Return on Security Investment of 2090% by preventing data breaches and Website downtime.
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imperva, application security, security costs, roi, firewall, ddos, web attacks, it spending
    
Imperva
Published By: Polycom     Published Date: Mar 13, 2015
Dynamic work environments are made-up of people on the move and virtual teams across different time zones. This makes it challenging to access an expert or to secure information. You need a communication solution that anchors fast-moving teams and enables communication from any device, anywhere; and critical to your success, and ease of use and HD quality voice and video to help drive user adoption. And communication tools that integrate with applications you use daily that are managed through a single interface to streamline deployment and speed your return on investment (ROI).
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mobile, unified communication, concept, brand, enterprise, voice, products, services, innovative technology, manufacture, functionality
    
Polycom
Published By: Polycom     Published Date: Mar 13, 2015
In the fall of 2013, Polycom and Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Polycom voice solutions for Microsoft Lync. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Polycom voice solutions for Microsoft Lync within their organizations.
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mobile, unified communication, concept, brand, enterprise, voice, products, services, innovative technology, manufacture, functionality
    
Polycom
Published By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
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constant contact, email marketing, email marketing strategy, marketing email, emerging marketing, internet marketing, crm & customer care
    
Constant Contact
Published By: K2     Published Date: Jan 07, 2016
In a world where speed matters, businesses need agility and flexibility to quickly modify their processes and business practices to stay competitive. Historically, large companies have hampered process agility by locking themselves into outdated systems, processes, and ways of working, but a variety of factors – including modernization and customer expectations – are increasingly playing a role in driving companies toward business process transformation, an emerging topic in the realm of process excellence. This white paper, based on the Process Excellence Network’s, “5 Ways to Transform Business Processes to Optimize Agility,” by Rob Speck, Vice President of Services at K2, focuses on what causes and drives process innovation, includes examples of organizations that have done this, and analyzes their return on investment (ROI).
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business processes, agility, business process transformation, process excellence
    
K2
Published By: Microsoft Office 365     Published Date: Sep 08, 2016
In conjunction with Forrester Consulting, Microsoft commissioned a Total Economic Impact study to examine the potential return on investment businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business, SharePoint, Yammer, and OneDrive.
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microsoft, technology, communication, return on investment, forrester consulting
    
Microsoft Office 365
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