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Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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Marketo
Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo
Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
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marketo, leads, lead nurturing, nurture strategy, marketing, marketing strategy, email marketing, emerging marketing
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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Marketo
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organization’s branding and improve your return on investment.
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spredfast, mass relevacne, revenue, sponsorships, social media, emerging marketing, internet marketing, traditional marketing
    
Mass Relevance
Published By: Microsoft     Published Date: May 16, 2016
Each predictive maintenance project will be unique—tailored to the needs of your business and your equipment. But at its core, the principles and considerations for a predictive maintenance solution are very similar. Download this whitepaper for a framework for getting started with your predictive maintenance projects.
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iot, internet of things, microsoft, predictive maintenance project, predictive maintenance solution, devices, return on investment
    
Microsoft
Published By: Microsoft     Published Date: May 04, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Office 365. The purpose of this study is to provide readers at large organizations (more than 1,000 users) with a framework to evaluate the potential financial impact of Office 365 on their organizations.
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Microsoft
Published By: Microsoft     Published Date: Jul 20, 2018
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by shifting some or all their management and operations from on-premises, hosted, and outsourced implementations to Azure’s infrastructure-as-a-service (IaaS) offering. The purpose of this study is to give readers a framework to evaluate the potential financial impact, or ROI, of leveraging Azure IaaS for their organizations. Benefits gained by interviewed customers that migrated or re-architected some or all workloads from on-premises to IaaS include: › Greater revenue opportunities from business-to-business (B2B) and customer web channels with a solution that is more mobile and reliable, and meets scale and seasonality needs. › Increased profits from those revenues. › Improved production efficiency. › Reduced datacenter, IT resource, and outsourcing costs. › Easier and faster software and hardware management (such as p
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Microsoft
Published By: Microsoft Azure     Published Date: Apr 11, 2018
The 2017 study, The Total Economic Impact™ of Microsoft Azure IaaS, gives insight into both the costs and benefits of large-scale Azure infrastructure as a service (IaaS) implementation. This commissioned study conducted by Forrester Consulting analyzes the return on investment and business impact that several enterprises experienced when moving from a primarily on-premises environment to Azure. The companies interviewed come from a variety of industries and locations (global/multinational, North American, and European). In addition to a 435 percent overall return on an Azure IaaS investment*, the businesses also experienced: Reduced data center and outsourcing costs. Website scale and performance improvements. Ease of experimentation through virtualized environments. Developer and tester improvements. Download the study to learn about the potential ROI that could be realized by shifting some or all of your management and operations to Azure.
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Microsoft Azure
Published By: Microsoft Office 365     Published Date: Jan 21, 2016
Learn how much money your business can save. In an objective study commissioned by Microsoft, Forrester Consulting investigated the Total Economic Impact™ for small to medium sized businesses, with 1 to 250 employees, using Office 365. The study revealed a sizeable return on investment. One business founder had this to say, “The productivity gain is the main thing for me with Office 365. It’s allowed everybody to be more productive, and if there is any element of downtime on hardware, it’s just a case of moving into another location, whether it’d be the next desk, office, or Starbucks.” Discover these findings and more when you download the free report: • Improved Business Continuity. How enhanced business continuity lead to an avoidance in lost billable hours of $15,000 annually. • Increased mobile worker productivity. How an investment in mobility saved45 hours per year per worker. • Lowered Security, Risk, and Compliance Costs. How an organization went from 15 data breaches per year
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Sep 08, 2016
In conjunction with Forrester Consulting, Microsoft commissioned a Total Economic Impact study to examine the potential return on investment businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business, SharePoint, Yammer, and OneDrive.
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microsoft, technology, communication, return on investment, forrester consulting
    
Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine the potential return on investment (ROI) businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations (with 150 to 2,000 users) about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business (formerly Lync), SharePoint, Yammer, and OneDrive. Our research found that a sample composite organization (which switched from an on-premises 2010 version solution to Office 365) had total present value benefits of $3.4 million versus total present value costs of $1.3 million, resulting in a net present value (NPV) of $2.1 million.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) organizations may realize by deploying Office 365. The purpose of this study is to provide readers at small and medium-sized businesses (one to 250 users) with a framework to evaluate the potential financial impact of Office 365 on their organizations.
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Microsoft Office 365
Published By: Mimecast     Published Date: Oct 17, 2013
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) global enterprises may realize by using Mimecast’s Unified Email Management (UEM) solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the full Mimecast UEM service on their organizations. Mimecast UEM is a suite of email security, archiving, and continuity services, which can also be purchased separately if required.
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mimecast, forrester research, unified email management, uem, economic impact, return on investment, roi, evaluate financial impact
    
Mimecast
Published By: Mimecast     Published Date: Jun 22, 2015
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying its Unified Email Management solution.
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unified email management, uem, mimecast, microsoft office 365, email providers, email security, archiving, continuity
    
Mimecast
Published By: Mimecast     Published Date: Dec 20, 2018
Your corporate email is a vital repository of critical business information. In the age of the cloud and mobility, empowering users accessing that information quickly and efficiently can’t be an afterthought. You may think you can get by with your old email archive, but your organization and your employees will suffer without the latest technology. Learn more in this TechTarget whitepaper Email Archiving: It’s Time for an Update. Download now to get the facts about: How archaic email archives slow down productivity and increase IT help desk burdens Why return-on-investment for old archiving solutions hurt your bottom line Ways poor e-discovery capabilities leave you vulnerable in legal challenges
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Mimecast
Published By: NEC     Published Date: Aug 12, 2014
Server virtualization is revolutionizing the datacenter by making applications mobile, increasing application uptime, and allowing IT admins to allocate computing resources more efficiently. The technology has been deployed widely enough that the role of the computer server has evolved from directly hosting operating systems and applications to hosting fully virtualized environments. Server that can support more virtualized machines (VMs - complete application stacks) allow their users to gain higher return on their IT investments. Private Cloud can extend the virtualization benefits in ways that broaden the benefits of virtualization to all parts of the organization. In this white paper, you will learn how Corporate IT uses these tools to meet the increasing demand for IT services.
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tier 1, cloud, machines, datacenter, servers, virtualization, customer value, analytics
    
NEC
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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cmo, neolane, enterprise marketing software, return on investment, roi, customer experience, right deployment, on premise software solutions
    
Neolane, Inc.
Published By: NetApp     Published Date: Dec 05, 2016
This comprehensive economic analysis by ESG provides prospective customers with a return on investment model for evaluating NetApp AFF storage arrays.
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NetApp
Published By: NetApp     Published Date: Feb 14, 2017
All-flash storage arrays—with increasingly attractive performance levels— are a much sounder investment than traditional spinning disks. If you’re looking for affordable ways to boost application performance and simplify data management, you need to evaluate flash technology and how it can deliver a compelling return on investment. Watch this short webcast featuring industry experts including IDC, discuss proven strategies and best practices.
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
Published By: NetApp     Published Date: Feb 14, 2017
This comprehensive economic analysis by ESG provides prospective customers with a return on investment model for evaluating NetApp AFF storage arrays.
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
The cloud is gaining traction in the enterprise resource planning (ERP) market and most vendors now have a cloud offering. After examining small and medium companies that have implemented cloud ERP, Nucleus found customers were able to achieve substantial benefits, including reduced IT costs, increased employee productivity, and better inventory management. This report analyzes the benefits of cloud ERP and provides examples of how vendors helped their customers increase return on investment (ROI) and reduce total cost of ownership (TCO).
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enterprise resource planning, cloud erp, reduced it costs, return on investment, total cost of ownership
    
Netsuite DWASF Leads Display Q1 2015
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