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Published By: Intercom     Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you. From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways: 1. Define the audience for your message by segmenting users according to behavior and action. 2. Craft a message for maximum impact; what voice, tone, format, and language to use. 3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
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customer onboarding software, user engagement, in-product communication, in-product messaging, onboarding software, customer engagement software
    
Intercom
Published By: Affirm     Published Date: Jan 05, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
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affirm, ecommerce, fraud, risk, emv, online retail, e-commerce
    
Affirm
Published By: HPE Intel     Published Date: Feb 19, 2016
The rising demands for capturing and managing video surveillance data are placing new pressures on state and local governments, law enforcement agencies, and education officials. The challenges go beyond the expanding costs of equipment, storage, software and management time. Officials must also lay the right foundation to scale their capabilities, improve performance and still remain flexible in a rapidly evolving ecosystem of surveillance tools. Find out what state, local government and education IT leaders need to know, and what steps you can take to: • Improve performance and ROI on cameras-per-server for the dollars invested • Optimize and simplify the management of daily surveillance processing, including the integration of facial recognition, redaction and analysis software • Fortify reliability and dependability to reduce the risk of surveillance data retrieval failures.
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HPE Intel
Published By: Workterra     Published Date: Jan 27, 2016
In a world of increasingly complex financial models, ever-more confusing regulatory demands, and a multi-generational, highly mobile workforce, the future of human capital management (HCM) is wide open.
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workterra, hcm, regulation, mobile workforce
    
Workterra
Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS
Published By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
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adobe, marketing, marketers, mobile, engagement, emerging marketing, internet marketing, traditional marketing
    
Adobe
Published By: Zebra Technologies     Published Date: Aug 14, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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global, digital, supply, chain, technology
    
Zebra Technologies
Published By: Zebra Technologies     Published Date: Aug 14, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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shopper, vision, study, technology, customer
    
Zebra Technologies
Published By: Aberdeen Group     Published Date: Sep 06, 2011
This Aberdeen Group research shows why you should be looking more closely right now at secure/managed file transfer solutions.
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aberdeen, secure / managed file transfer, file transfer, collaboration, copy and carry, ftp, dropbox, sftp, ftps, smft, enterprise data, velocity, consumerization, complexity, digital diy
    
Aberdeen Group
Published By: Cornerstone OnDemand     Published Date: Oct 17, 2014
Are performance reviews more time consuming than useful? Do your employees and your organization actually benefit from them? Well they should, and if done right, they will. You will learn how reviews can: - Motivate managers and employees - Create better managers (not better reviewers) - Improve team performance - Contribute to organizational knowledge
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cornerstone on demand, csod, performance reviews, management, employee, motivation, team performance, reviews
    
Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Sep 13, 2016
You marry someone for who they are, not who you think they might become. So why do so many HR professionals not take the same approach with their recruiting initiatives? Why do they hire based on a candidate’s potential, rather than what they can offer right now? More importantly, who should they be engaging? Check out some findings from the 2015 Workforce Purpose Index1 and learn about “purpose-oriented workers,” and how recruiting them can lead to a stronger workforce.
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Cornerstone OnDemand
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.
Published By: SubscriberMail     Published Date: Dec 12, 2008
Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
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subscribermail, email marketing, online marketing, e-marketing, email marketing services/software
    
SubscriberMail
Published By: GoToWebinar     Published Date: Oct 08, 2013
During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet? In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it. This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence.
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strategic communications, leadership, matt abrahams, stage fright, presenting, presentations, anxiety, gain confidence, knowledge credibility, credibility, audiences, big crowds, fright, customer experience/engagement, trade shows/events, sales
    
GoToWebinar
Published By: Arcserve     Published Date: Jun 11, 2014
Many small and midsized businesses are at a crossroads when it comes to selecting the right backup solution to protect their environments. Many now have a mix of physical and virtual servers to protect and when they try to use their existing backup software to protect it or, alternatively, search for new backup software that better matches their new infrastructure demands they often encounter several issues. Download to learn more!
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arcserve, next generation architecture, data protection, data protection operations, metrics
    
Arcserve
Published By: CenturyLink     Published Date: May 05, 2014
Download"Big Data Culture Clash" now, and learn how you can create a data-driven culture with an agile infrastructure at your core.
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centurylink, data, big data, customer engagement, customer data, user data, customer service
    
CenturyLink
Published By: Oracle     Published Date: May 22, 2012
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future.
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oracle, marketing, marketing strategy, mobile, mobile marketing, emering marketing, customer experience/engagement, market research
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Is Cloud ERP Right for Growing Organizations? Organizations are more willing now than ever before to consider Cloud and SaaS ERP deployment models.
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oracle, saas, technology, drive innovation, technology solutions, power innovation, it budgets, it spend, the cloud, enterprise cloud, cloud computer, back-office solutions, enterprise-grade cloud, business transformations, business growth, business innovation, business models, it resources, cloud applications, grade cloud
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Is Cloud ERP Right for Growing Organizations? Organizations are more willing now than ever before to consider Cloud and SaaS ERP deployment models.
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oracle, saas, technology, drive innovation, technology solutions, power innovation, it budgets, it spend, the cloud, enterprise cloud, cloud computer, back-office solutions, enterprise-grade cloud, business transformations, business growth, business innovation, business models, it resources, cloud applications, grade cloud
    
Oracle
Published By: Cornerstone OnDemand     Published Date: May 05, 2014
Are performance reviews more time consuming than useful? Do your employees and your organization actually benefit from them? Well they should, and if done right, they will. You will learn how reviews can: - Motivate managers and employees - Create better managers (not better reviewers) - Improve TEAM performance - Contribute to organizational knowledge
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reachmail, performance reviews, employee reviews, employee productivity, performance management systems, management tips, management style
    
Cornerstone OnDemand
Published By: Soonr     Published Date: Sep 03, 2014
Business happens at the speed of “right now” across departmental, physical, geographical and organizational lines. Secure, anywhere, anytime access to the most up-to-minute business content ensures that employees, partners and customers can do business faster. Neither remote VPN access nor cloud-only sharing solutions provide the flexibility, security, and universal access required to support today’s business. What’s needed is a solution that offers the benefits of cloud-based file access along with the control and manageability of local file systems. Discover the Soonr Hybrid Cloud Sync and Share Solution that preserves existing file server infrastructure, while delivering complete mobile file sharing and collaboration capabilities.
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soonr, cloud, sync and share, security, solutions, business support, vpn access, cloud sharingsoonr, network storage, file sharing, cloud file sharing, hybrid cloud, mobile file sharing, efss, it management, hybrid it, sync and share, vpn access
    
Soonr
Published By: Mitel     Published Date: Jun 29, 2016
In business, as in baseball, communication and collaboration are critical to working like a team toward a common goal. Having the right equipment can be a big part of that. Chances are, you’ve already moved some of your business applications to the cloud, which will better prepare you for working communications into your cloud lineup. If you still haven’t unified your communications in the cloud, now might be the best time to act—before the competition gets a competitive edge.
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cloud management, cloud services, cloud management, best practices, communications, productivity
    
Mitel
Published By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
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redspire, crm, sales, social driven marketing, crm system, crm data, social media, customer experience/engagement, social media marketing, lead generation & automation
    
Redspire
Published By: LogMeIn     Published Date: Mar 01, 2018
When you decide the time is right for your brand to join the bot revolution, you’ll know exactly which elements will help create a bot that your users will love to engage with.
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logmein, boldchat, chatbot, user experience, customer experience, customer service, consumer data, social media, customer experience/engagement, business intelligence, mobile marketing, social media marketing, sales
    
LogMeIn
Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
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marketo, account based marketing, abm, lead generation, target accounts, market research, list management, lead generation & automation
    
Marketo
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