roi analytics

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Published By: Ensighten     Published Date: Jul 25, 2012
This video will teach you how tag management systems increase ROI from 3rd party tags, improve analytics and customer satisfaction.
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web analytics, ensighten, marketing, tag management, tag marketing, internet marketing, insighten, universal tag
    
Ensighten
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: IBM     Published Date: Jul 10, 2009
With the economy in constant fluctuation, this white paper is especially timely. “Enhancing your infrastructure in an uncertain economy to support your SOA business initiatives” defines the challenges facing IT executives, and outlines actions they can take now to cut costs, increase productivity and get more out of existing IT investments.
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soa, ibm, cost cutting, service oriented architecture, roi, return on investment, plug and play, real time data
    
IBM
Published By: IBM Software     Published Date: Feb 03, 2012
Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved, how embedded analytics improves decision making, and technology components of a predictive analytics solution.
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ibm, security, predictive analytics, security policy, risk management, internet security, security solutions
    
IBM Software
Published By: SAS     Published Date: Oct 18, 2017
With the support of SAS, the Internet of Things Institute developed the 2017 Internet of Things ROI Research Study to gather real-world insights, lessons learned and future guidance from current users of IoT technology and advanced analytics. This selective sample of IoT users offers valuable insights to both IoT innovators and organizations still waiting to see how the technology evolves before investing. Multiple business layers and functions have input into IoT decision making. Discover which layer was most critical to success for those organizations that have achieved the highest percentage of their targeted ROI. Learn about the main drivers of success for IoT users achieving higher returns. Lastly, the results highlight six primary factors that can undermine an IoT initiative and how they can be prevented.
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SAS
Published By: Netezza IBM US     Published Date: Mar 27, 2012
Forrester's interviews with Epsilon, a multichannel marketing services provider, and subsequent financial analysis based on assumptions that Forrester used illustrate the potential ROI from the use of IBM Netezza appliances and concluded that IBM Netezza Data Warehouse Appliances provide competitive differentiation through faster analytics while reducing capital and operational costs.
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ibm, technology, netezza, data warehouse, analytics, roi, enterprise
    
Netezza IBM US
Published By: IBM     Published Date: Aug 07, 2012
As a claims management professional, you have to deal daily with formidable - and sometimes competing - challenges: provide superior customer experience; achieve operational excellence and cost containment; and effectively manage risk. Predictive analytics can help you improve each of these three outcomes, but more importantly, it helps strike the right balance among these three objectives for each new claim received. Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved, how embedded analytics improves decision making, and technology components of a predictive analytics solution.
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improving, claims, management, outcomes, predictive, analytics, claims, management
    
IBM
Published By: IBM     Published Date: Aug 10, 2012
Meeting healthcare's most fundamental mission - The role of software in helping you measure, monitor and improve patient satisfaction
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patient satisfaction, healthcare, ibm, business analytics, roi, research, data, predictive analytics
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
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analytics, social media, best practices, crm, marketing, web analytics, customer experience/engagement, business intelligence
    
IBM
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Engagio     Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics. We’ll cover: Great Marketing, Great Marketing Analytics Account Based Analytics Are Different 3 Styles of ABM A Framework for ABM Measurement Journey and ROI Analytics 6 Attribution Models The New Metrics for ABM And more! The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
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Engagio
Published By: IBM     Published Date: May 07, 2015
Hear a panel of HR leaders engage in a conversation about how they are using predictive and prescriptive analytics applied to talent to drive better business results. Join us to explore how you can be more effective in designing pilots, demonstrating the ROI for talent analytics, and translating talent data into talent insight.
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talent acquisition, recruiting, optimization, technology, talent analytics, ibm
    
IBM
Published By: IBM     Published Date: Sep 29, 2015
Improve business performance in today's increasingly competitive environment.
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roi, talent, performance, talent data, hr analytics
    
IBM
Published By: SAP     Published Date: Apr 07, 2011
There is growing evidence of the competitive value of BI and analytics solutions. An IDC study of North American and European organizations found that the median ROI of BI and analytics projects was 112%.
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business intelligence, competitive advantage, analytics solutions, idc, roi
    
SAP
Published By: SAS     Published Date: Mar 06, 2018
Today's artifical intelligence (AI) solutions are not sentient in the manner popularized in science fiction by scores of self-aware and typically nefarious androids. Even so, the ability to arm such systems with the ability to directly sense and respond to their in situ environment is critical. Why? In the future, our experiences will be smart, intuitive and informed by analytics that are not seen but felt via new business, personal and operational engagement models. Enabling this interaction requires AI applications that can sense, analyze and respond to their environment in an intelligent and interactive manner. Without requiring the end user to write, understand or interpret code. “Sensitive” artificial intelligence enables: • More productive use of expanded (big, often unstructured) information sources • Intuitive man-machine interactions (no code-speak here!) • Adaptive, immersive experiences and environments As frequently touted on the nightly news, AI’s popularity is clear. Ho
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SAS
Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
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microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
    
Microsoft Corporation
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing, marketing research, branding, data management/analytics
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo
    
Adobe
Published By: IBM     Published Date: Feb 05, 2015
Using IBM SPSS Modeler to develop predictive models for crime prevention, the City of Lancaster saw a crime rate reduction of over 35 percent.
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roi, predictive models, crime rate reduction, spss modeler, predictive analytics, web analytics, business intelligence, reputation monitoring
    
IBM
Published By: IBM     Published Date: Feb 19, 2015
Data mining uncovers hidden patterns and relationships in data, driving more informed decisions in organizations of all sizes, and in virtually every industry.
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roi, data mining, big data, business analytics
    
IBM
Published By: IBM     Published Date: Oct 18, 2016
This paper from Osterman Research, explores the origins of the "information problem" many organizations are now facing and presents a detailed discussion of how to calculate your current information costs as well as how to calculate the ROI of an information governance program.
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ibm, osterman, roi, big data, data, analytics, information governance
    
IBM
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
    
CrownPeak
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics
    
Polaris Research, Inc
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