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Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, multisite functionality, content management systems, customer experience/engagement
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, wcm, web content management, multisite functionality, content management systems
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
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sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml, wcm, dam, wcm, web content management, multisite functionality, content management systems
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
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sdl tridion, blueprinting, communication, localization, multidimensional communication, content management systems
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy, analytics, content management systems, interactive marketing, web analytics, crm solutions/software, data management/analytics
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Aug 31, 2010
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
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sdl, web content management, magic quadrant, wcm, content, web, ecommerce, marketing, content management systems, web analytics, crm solutions/software, e-commerce solutions, data management/analytics
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jul 26, 2010
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
Tags : 
wcm, web content management, multichannel, sdl, custom code, engagement, content management systems, interactive marketing, marketing software
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob, content management systems, marketing software, business intelligence
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Apr 25, 2011
Read this complimentary market report and learn why the "C" in WCM no longer stands for just content.
Tags : 
forrester, web content management, wcm, content, context, channel, consistency, community, consumer behavior, creation, content management systems, interactive marketing, web analytics
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This white paper provides examples of how organizations can use BluePrinting technology to achieve a smooth, global Web operation-and explains how organizations can combine Content Management technology with translation technologies for even greater efficiency.
Tags : 
sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, websites, translation
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jun 01, 2009
Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences.
Tags : 
sdl tridion, a/b, crm, ecm, dam, wcm, web content management, multisite functionality
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Tags : 
sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, wcm, customer experience
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jul 26, 2010
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
Tags : 
wcm, web content management, multichannel, sdl, custom code, engagement
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : 
multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Apr 25, 2011
Read this complimentary market report and learn why the "C" in WCM no longer stands for just content.
Tags : 
forrester, web content management, wcm, content, context, channel, consistency, community, consumer behavior, creation
    
SDL Web Content Management Solutions
Published By: Teradata     Published Date: Feb 04, 2015
Optimize your customer experience with Teradata Integrated Marketing Cloud Teradata is recognized for vision, innovation and broad set of marketing capabilities. The 2014 Gartner Magic Quadrant for Integrated Marketing Management is an invaluable resource with insights that can help you execute your marketing initiatives.
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teradata, integrated, marketing, vendors, executional, operational, analytical, campaign, management, resources, research, oracle, infor, microsoft, direxxis, sdl, repoint global, adobe, market, sap
    
Teradata
Published By: Tricentis     Published Date: Nov 15, 2018
Countless QA teams continue using subpar testing tools because they canít stand the thought of migrating thousands of test artifacts or training testers on an entirely new platform. Many would prefer the status quo of using their current toolset because they believe that a migration will be painful, or that it will slow them down. But thereís a problem with that logic: The longer they wait, the more obsolete their current toolset becomes, and the further removed QA becomes from the rest of the software development lifecycle ó which often means that testing lags behind, remaining a roadblock on the agile transformation journey. This white paper will cover: o The true cost of using inadequate legacy tools, and why migrating now is better than waiting o Six steps to make migration as painless as possible for your QA and development teams o How the entire SDLC benefits from a flexible toolset that integrates quality into agile processes
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Tricentis
Published By: VeriSign Incorp.     Published Date: May 08, 2009
Web Application Threats Are Evolving. Are Your Security Efforts Keeping Pace? Today, Web application security threats are not only becoming more abundant than ever, but also more difficult to detect, and more complex to solve. Many organizations are responding to these unique vulnerabilities with traditional network security approaches. However, sophisticated Web applications threats require a more sophisticated security strategy. What’s worked in the past won’t necessarily work today; and what’s more, Web application security requires a comprehensive solution, not simply a series of a la carte provisions. For detailed steps toward improving your Web application security strategy, download the VeriSign® Enterprise Security Services white paper, Best Practices That Improve Web Application Security.
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verisign, web application security, sensitive data, intellectual property, business processes, operational costs, verisign enterprise security services, point-of-sale, pos, application-layer vulnerabilities, web 2.0, virtual servers, service oriented architecture (soa), lightweight technologies, insider threat, holistic control model, software development lifecycle, sdlc, wafs
    
VeriSign Incorp.
Published By: ZSL Inc.     Published Date: Sep 25, 2008
The hotspot in the current IT world is optimized Web Services. Now the enterprises have started their vision towards next generation Web Services. This white paper gives information for the business managers and engineers in developing and deploying Web Services using Rational Application Developer (RAD) and WebSphere Application Server (WAS), respectively. This paper explains the process to:* create a Web Service and Web Server client* build security to that web service* deploy the web service in WebSphere application server
Tags : 
zsl, soap, java, wsdl, uddi, web service security, risk exposure
    
ZSL Inc.
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