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Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Epson     Published Date: Mar 15, 2019
Learn how augmented reality glasses and drones are being used in advanced search and rescue operations. Epson’s Moverio smart glasses allow drone pilots to have a heads-up, line-of-sight flight experience, resulting in safer, more productive operations. Moverio enables real-time access to aerial sensor data from a DJI enterprise drone, allowing operators to see: Temperature data Imagery through smoke Locations of victims How full a tank is Make the most out of your Enterprise DJI drone with Epson’s Moverio Augmented Reality glasses. Click now to schedule a demo
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Epson
Published By: Dell and Nutanix     Published Date: Jan 16, 2018
Organizations increasingly require IT infrastructures that support the speed at which their businesses must operate through simplicity, efficiencies, agility, and strong performance. Hyperconverged infrastructure solutions, which enable organizations to minimize or nearly eliminate inefficiencies and complexity associated with maintaining storage and compute silos, have emerged as a strong potential solution for such organizations. IDC’s research demonstrates that organizations running workloads on Nutanix solutions such as Dell XC are benefiting are benefiting from cost and staff efficiencies, the ability to scale their infrastructure incrementally, very high resiliency, and strong application performance. This is helping interviewed Nutanix solutions customers better meet business challenges and has led many of them to establish plans for expanding their hyperconverged workload environment with Nutanix solutions.
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technologies, infrastructure, data, social, mobile, cloud, nutanix
    
Dell and Nutanix
Published By: Amazon Web Services     Published Date: Jul 25, 2018
IDC’s research has shown the movement of most IT workloads to the cloud in the coming years. Yet, with all the talk about enterprises moving to the cloud, some of them still wonder if such a move is really cost effective and what business benefits may result. While the answers to such questions vary from workload to workload, one area attracting particular attention is that of the data warehouse. Many enterprises have substantial investments in data warehousing, with an ongoing cost to managing that resource in terms of software licensing, maintenance fees, operational costs, and hardware. Can it make sense to move to a cloud-based alternative? What are the costs and benefits? How soon can such a move pay itself off? Download now to find out more.
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Amazon Web Services
Published By: CA Technologies     Published Date: Aug 21, 2017
IDC's research shows that, worldwide, over 70% of enterprise cloud users currently rely on multiple clouds (public and/or private) to support a wide range of applications and workloads. Efficient management of these resources depends on IT operations and DevOps teams having access to consistent, accurate infrastructure performance monitoring data and reporting that span the full set of on-premise cloud infrastructure and public cloud IaaS services. CA Technologies recently announced new capabilities for CA Unified Infrastructure Management (CA UIM) that allow the product to more fully address the monitoring needs of complex multicloud infrastructure as part of delivering on CA's vision to fully enable the agile DevOps in the application economy.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 24, 2017
IDC's research shows that, worldwide, over 70% of enterprise cloud users currently rely on multiple clouds (public and/or private) to support a wide range of applications and workloads. Efficient management of these resources depends on IT operations and DevOps teams having access to consistent, accurate infrastructure performance monitoring data and reporting that span the full set of on-premise cloud infrastructure and public cloud IaaS services. CA Technologies recently announced new capabilities for CA Unified Infrastructure Management (CA UIM) that allow the product to more fully address the monitoring needs of complex multicloud infrastructure as part of delivering on CA's vision to fully enable the agile DevOps in the application economy.
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CA Technologies
Published By: Oracle     Published Date: Jan 20, 2017
"Many large enterprises struggle to decide which workloads and systems should be deployed in the public cloud versus on premise. With a strong on-premises platform in place, organizations benefit from increased reliability, speed, and security. On the other hand, by leveraging the public cloud, they gain increased flexibility and recovery capabilities. So, what goes best where? Jim Rapoza, Senior Research Analysts at Aberdeen Group and Chuck Hollis, Senior VP at Oracle, will provide guidance aimed at helping organizations choose the right platforms for their critical workloads. They will analyze how Best-in-Class enterprises effectively integrate on-premises solutions and the public cloud, and recommend steps that businesses can take to become IT infrastructure leaders."
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Oracle
Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies
Published By: Dell EMC     Published Date: Apr 18, 2017
IDC’s research has consistently shown that organizations can leverage converged infrastructure as a cost-effective, efficient, and high-performing platform to support VCC environments. IDC recently interviewed 16 organizations running various workloads on Vblock Systems from the Converged Platforms and Solutions Division of Dell | EMC, including 5 organizations using Vblock Systems as a converged platform for their VCC operations.
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converged infrastructure, cost, converged platforms, dell emc, case study, mobile working, applications
    
Dell EMC
Published By: Salesforce.com     Published Date: Oct 28, 2013
The way salespeople qualify prospects has changed. According to sales experts, rather than chase prospects away with an endless string of qualifying questions, you need to learn about them, while they learn about you and your company. Read How To: Informally Qualify Prospects Research before a Meeting Interact with Buyers Spot Bad Leads Download this ebook, loaded with practical advice from noted sales leaders, so you can qualify the right prospects and rock your sales goals.
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customer experience strategy, crm, best practices, australia, salesforce, research, business performance
    
Salesforce.com
Published By: Carbon Black     Published Date: Oct 10, 2018
According to ESG Research, 65% of organizations believe the skill level of their security team could be improved, and 48% are using more than 25 security products. This leads to more overworked staff and, ultimately, less effective security. Download the Replace AV Buyer's Guide to learn what your team should look for when replacing legacy AV with an endpoint security solution that is easy to manage and deploy, and can cost-effectively protect your growing business. In this buyer's guide you'll find: A core evaluation checklist for replacing AV. Guiding questions to frame your evaluation to replace AV. How to run a test of next-generation AV solutions. Learn more about replacing your traditional AV in the Replace AV Buyer's Guide.
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Carbon Black
Published By: Fiserv     Published Date: Mar 02, 2018
According to the report, Benchmarking the Accounting Function 2015, only 56% of companies currently use automation to reconcile accounts. While many finance leaders want to change the process of reconciliation, the task can seem overwhelming. However, developing a plan does not have to be complicated or time-consuming – and the benefits far outweigh the risks. A smooth, stress-free financial close adds qualitative value to the company by freeing employees to focus on strategic initiatives and ways to grow business. A CFO’s Guide to Transforming the Financial Close shares how to build a center of excellence to streamline reconciliation so you can align objectives to overall business goals. Leading-edge automation tools can stop the madness of shuffling papers, sorting emails and searching spreadsheets, turning the reconciliation process from a cost center to a value-add for the company.
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automating financial close, streamlining reconciliation, data integrity, single version of truth, reconciliation process
    
Fiserv
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising, interactive marketing, website/graphic design, business intelligence
    
Advertising.com Sponsored Listings
Published By: Epicor     Published Date: Apr 05, 2017
Today’s financial professionals have access to robust tools that offer a detailed picture of a company’s success in real time. With dashboards reporting in-depth data, a CFO can merely glance at a computer to analyze how well the business is doing in key areas. Despite the impressive technology available today, many businesses have yet to make a change. In a survey of 1,500 finance professionals, nearly half reported relying on gut instinct rather than hard data to make important business decisions. The survey—commissioned by Epicor and conducted by Redshift Research Ltd.—also revealed that a majority of CFOs and financial decision-makers are still relying on spreadsheets to interpret business data. In our “Instinct Meets Insight” eBook, you can explore the survey results and learn how a modern financial IT infrastructure lets decision-makers back up instinct with relevant data they can use to help their businesses grow.
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erp software, enterprise resource planning software, digital disruption, manufacturing erp
    
Epicor
Published By: WorkBook from Deltek     Published Date: Apr 26, 2018
With its clients’ needs as the cornerstone of its mission, a research and consulting firm in the healthcare industry wanted a better way to manage its business. The company had been using various spreadsheets and systems to track project and financial information, which made finding data time consuming and inefficient. As a project based business, with the majority of its projects ranging from 2-6 weeks in duration, the organization wanted an integrated solution to help optimize its overall project management approach. The firm selected Deltek and since implementation has experienced numerous benefits, including increased time savings, improved visibility into financial data and enhanced performance.
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research, consulting, healthcare, marketing, firm, performance
    
WorkBook from Deltek
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
Published By: Teradata     Published Date: Feb 26, 2013
This survey and research report discusses shifts in the data management landscape and the movement to align data with operational and analytical workloads creating the best possible unified data architecture platform. Read on to learn more.
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big data, survey report, data management, landscape, movement, align data, operational and analytics workloads, business intelligence, terdata
    
Teradata
Published By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
    
Adobe
Published By: Trend Micro     Published Date: May 03, 2018
Osterman Research wants to make it clear at the outset that we believe Microsoft Office 365 to be a robust and capable platform, one that will serve most organizations well. If your organization is using Office 365, we recommend you continue to do so. If you’re not using it, we recommend you consider it. Microsoft offers a large, varied and growing number of features and functions in Office 365, and at a wide range of price points that will satisfy different markets. Decision makers evaluating the efficacy of Office 365 to meet their business requirements must be aware of its shortcomings in the areas of data protection, archiving, security, encryption, authentication and eDiscovery (among others) covering workloads like Exchange Online, SharePoint Online, OneDrive for Business, Skype for Business, and Azure Active Directory. An awareness of these shortcomings enables decision makers to plan for the mitigations required to assure the proper business performance of Office 365.
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Trend Micro
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls, crm solutions/software, customer experience/engagement
    
Invoca
Published By: Oath     Published Date: May 31, 2017
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
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search advertising, native advertising, search ads, native ads
    
Oath
Published By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
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native advertising, native ads, search ads
    
Oath
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
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