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Published By: ISYS     Published Date: Aug 21, 2009
Learn about Intranet Search Engines and how to choose the one to suit your needs. Includes a template for specifying your requirements and evaluating vendors.
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search engine, search, desktop search, enterprise software, davies, isys, isys search, intranet search, search engines
    
ISYS
Published By: ISYS     Published Date: Aug 21, 2009
The benefits to an effective search function on your website can be substantial. This white paper leads you through the process of designing and selecting your website search engine, in four easy steps.
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search engine, search, desktop search, enterprise software, davies, isys, isys search, web site search, search engines, site search
    
ISYS
Published By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords, marketing, ppc, pay per click, google search, paid search, hubspot, managed hosting services
    
ProjectLocker
Published By: RuleStream     Published Date: Aug 21, 2009
This white paper from Managing Automation Research Services addresses how these ideas can be applied by engineer-to-order manufacturers.
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product design, product development, made to order, make to order, made-to-order, make-to-order, engineer to order, engineer-to-order, engineering, mars, manufacturing, supply chain, rulestream
    
RuleStream
Published By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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china, asia, international, baldu, chinese, chinese government, culture, cultural influence, google.cn, google, search engine, search marketing, enquiro, enquiro research, market research, usability
    
Mediative
Published By: WebMetro     Published Date: Mar 24, 2008
Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.
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search marketing, sem, seo, webmetro, search marketing agencies
    
WebMetro
Published By: iProspect     Published Date: May 20, 2008
Learn how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iprospect, blended search results, search marketing, search engine optimization, seo, search marketing agencies
    
iProspect
Published By: iProspect     Published Date: May 27, 2009
Discover the extent to which Internet users perform searches after exposure to online display advertising. Learn how to leverage search engine marketing to capture the demand created by display advertising and learn about the existing relationship between the two channels that affords marketers the opportunity to boost the efficacy of both.
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iprospect, forrester, online display advertising, search marketing agencies
    
iProspect
Published By: iProspect     Published Date: Jul 28, 2008
Learn the extent to which search marketing efforts are integrated with a variety of offline marketing channels and the specific search marketing and integration techniques in use, as well as how to identify obstacles to the integration process.
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iprospect, jupiter, seo, search engine marketers, sem, search marketing agencies
    
iProspect
Published By: Oneupweb     Published Date: Aug 07, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
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oneupweb, lisa wehr, franchisor, franchisee, franchise, franchise 500, search engine optimization, search engine marketing, online marketing, seo, pay per click (ppc), search engine optimization (seo)
    
Oneupweb
Published By: Godfrey     Published Date: Oct 24, 2008
B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
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godfrey, search, b-to-b search, b-to-b strategic search, business-to-business search, search engine optimization, seo, search engine marketing, sem, analytics, integration, web content, keywords, keyword analysis, strategic keyword analysis, search performance, links, analytics, integration, interactive/pr agencies
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords, organic search, paid search, click-throughs, click-through rate, backlinks, link equity, link farms, interactive/pr agencies
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising, interactive/pr agencies
    
Godfrey
Published By: GlobalSpec     Published Date: Nov 21, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.
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globalspec, rss, internet, e-mail, search engine marketing, web site development, banners, e-newsletter, other
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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globalspec, business-to-business, online marketing, e-mail, search engine optimization, pay-per-click, other
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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globalspec, e-mail marketing, web development, roi, search engine optimization, banner ads, search ads, social media, other
    
GlobalSpec
Published By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
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morevisibility, marketing, google analytics, marketing optimization, seo, interactive marketing, web analytics, business intelligence, market research, search engine optimization (seo)
    
MoreVisibility
Published By: MoreVisibility     Published Date: Jun 04, 2012
Want to maximize your PPC advertising efforts? Take a moment to see what best practices we advise to ensure search engine marketing success.
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interactive marketing, web analytics, managed hosting services, website/graphic design
    
MoreVisibility
Published By: Symantec.cloud     Published Date: Jan 28, 2011
In this new MessageLabs whitepaper, learn about the latest spammer ploy to get dangerous links past traditional defenses, and how MessageLabs delivers a proven, cost-effective solution.
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symantec cloud, search engine link spam, messagelabs, viruses, trojans, spyware, phishing, url, universal resource locator
    
Symantec.cloud
Published By: Mary Schnack & Associates     Published Date: Sep 08, 2010
Significance of code-to-text ratio in your optimization strategy
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search engine optimization, seo, code to text ratio, content management systems, search engine optimization (seo)
    
Mary Schnack & Associates
Published By: Hallam     Published Date: Feb 28, 2011
The benefits of an effective International SEO campaign are self evident: Increasing visibility in the search engines results in more traffic to your website, which leads to more qualified visitors making enquiries or sales o
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seo, international seo, search engine optimisation, global seo, internet marketing
    
Hallam
Published By: SearchForce     Published Date: Mar 31, 2011
Explore how you can understand the Facebook user, identify your target audience and create more granular campaigns.
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facebook advertising, facebook campaigns, facebook ads, facebook optimization, social media marketing, paid search
    
SearchForce
Published By: IBM     Published Date: Feb 05, 2014
Companies increasingly rely on IT discovery to provide a complete picture of the infrastructure for IT optimization and migration initiatives. But current methods are costly, and they can take too long to deliver results. ALDM (analytics for logical dependency mapping), a new service from IBM Research, is changing all of that. In this interview, Larry Thompson, IBM offering development executive, explains how ALDM reengineers IT discovery with analytics, automation and cloud computing technologies and delivers a more complete and accurate view of your IT environment. Listen to the full 8-minute podcast interview or read the two-page encapsulated version to learn how ALDM is lowering the cost of IT discovery while speeding results.
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IBM
Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisationís ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe
Published By: Maxaudience     Published Date: Oct 12, 2015
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but thereís a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, youíll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.
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seo, domain names, keyword density targets, exact anchor text, site visibility, number of visitors, conversion rates, search engine optimization (seo)
    
Maxaudience
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