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Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer, natural search engine optimization, seo, paid search engine marketing, ppc, online advertising, lead opportunity calculator, search marketing, btob marketing, online marketing, pay per click (ppc), search engine optimization (seo)
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
    
Oneupweb
Published By: Oneupweb     Published Date: Jun 24, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
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oneupweb, online marketing, online advertising, search engine marketing, sem, search engine optimization, seo, paid search engine marketing, ppc, search engine results pages, serps, pay per click (ppc), search engine optimization (seo)
    
Oneupweb
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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MoreVisibility
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution, campaigns, channels, advertising, marketing, profit, roi, tracking software, attribution management, paid search, display, shopping engine, seo
    
ClearSaleing
Published By: Neustar Registry     Published Date: Oct 03, 2011
A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.
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domain, domains, domain names, new tlds, ntlds, brand marketing, campaign management, cmo, "chain of trust, " domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity, counterfeit protection, neustar, registry
    
Neustar Registry
Published By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
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seo, tlds, brand, community, gtlds, roi, icann, internet regulation, brand protection, brand marketing, campaign management, cmo, domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity
    
Neustar Registry
Published By: BrightEdge     Published Date: Apr 15, 2013
Search Engine Optimization is a key component in most online marketing plans today. A huge amount of time is spent optimizing content and pages for better visibility on search engines. Download this study to learn how Yelp simplified local SEO management with BrightEdge.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: BrightEdge     Published Date: Apr 15, 2013
In this edition of SocialShare, we chart the rapid adoption of Pinterest and Quora by the BrandZ top 100 brands. We also highlight how they are successfully engaging users, as measured from the growing number of followers for these brands on Pinterest & Quora.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: BrightEdge     Published Date: Apr 15, 2013
Download this survey for an overview of the priorities and needs of the top search marketers around the globe. With over 500 search algorithm changes in the past year, this survey seeks to offer guidance on how leaders continue to stay ahead in the competitive search marketing industry.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: BrightEdge     Published Date: Apr 15, 2013
Download this whitepaper for an overview of how BrightEdge and Facebook are working together to target the "Social SEO" opportunity. This paper outlines simple and highly effective ways to address the Social SEO opportunity.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: BrightEdge     Published Date: Apr 15, 2013
Download this white paper for an overview of how backlinks influence search results, why it's critical to use only white hat methods and how tools like BrightEdge, MajesticSEO and interactive agencies like Rosetta can be used to gain visibility and insight.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search, emerging marketing, internet marketing, marketing research
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
With nearly 200 stores throughout the US, Meijer has evolved to over more than just groceries, stocking a range of items including apparel, electronics, and more. Read this case study to learn how Kenshoo's platform helped Meijer grow.
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sem, kenshoo, search engine marketing, search engine optimization, tracking, search marketing, marketing research, e-commerce, traditional marketing
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
In the Kenshoo 2012 best practices tip sheet for the US, we explore the numbers for the holiday season including advertising, search engine advertising, impressions, clicks and much more.
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best practices, kenshoo, holiday season, search engine advertising, impressions, clicks, holiday season, search marketing, internet marketing, crm & customer care
    
Kenshoo
Published By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
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marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content, search engine visibility, content strategy, content management systems, customer experience/engagement, social media marketing
    
Sysomos
Published By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
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ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
    
Ensight
Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords, analysis, traffic, pay per click (ppc), search engine optimization (seo)
    
Webmarketing123
Published By: WordStream     Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
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wordstream, ppc, ad text guide, ppc text ads, ppc ads, optimize click-thru rate, optimize ctr, ad text relevancy, adwords text ads, ppc advertising, search marketing, emerging marketing, internet marketing
    
WordStream
Published By: EMA     Published Date: Aug 22, 2012
Join EMA Research Director, Charles Betz, and Blazent Senior Director of Sales Engineering, Adam Clark, to learn how Blazent is pioneering a new approach to master data management that can greatly improve the business results from IT.
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it infrastructure, data management, backup and recovery, data strategy, data quality, blazent, improving business results
    
EMA
Published By: Optify     Published Date: Aug 03, 2012
Discover how to drive higher-quality inbound leads from SEO and social media with this practical 3-step guide.
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inbound marketing, optify, lead generation, seo, search engine optimization, social media, internet marketing, email marketing, emerging marketing, crm & customer care
    
Optify
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