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Published By: Limelight Networks     Published Date: Mar 02, 2018
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s
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Limelight Networks
Published By: Percussion     Published Date: Jun 11, 2013
You can make your site work better for your business TODAY. Read this paper to learn why you should rethink your redesign strategy and get started with web content management first.
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content management systems
    
Percussion
Published By: Percussion     Published Date: Jun 11, 2013
This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
    
Percussion
Published By: NetApp     Published Date: Dec 12, 2013
Read how the NetApp Distributed Content Repository Solution is an efficient and risk-reducing active archive solution. Based on customer data, Forrester created a composite organization and concluded that the NetApp Distributed Content Repository delivered a three year ROI of 47% with a payback period of 1.3 months. The key benefits are reduced risk of losing unregulated archived data, denser storage, storage solution efficiency, and compliance for regulated data. The study also provides readers with a framework to do their own financial impact evaluation.
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forrester, tei, economic impact, netapp, distributed content, repository solution, key benefits, reduce risk
    
NetApp
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Sitecore     Published Date: Sep 10, 2015
More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
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wpm, sitecore, content profiling, segmentation targeting, online business, search marketing, email marketing, emerging marketing
    
Sitecore
Published By: Sitecore     Published Date: Oct 18, 2016
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
    
White Horse
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
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ektron, content targeting, lead nuturing, website, roi, relevancy, website development, emerging marketing
    
Ektron
Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research, branding, data management/analytics
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales
    
Acquia
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices, website/graphic design, customer experience/engagement
    
nFusion
Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, case study, lilly pulitzer, emerging marketing, social media, crm & customer care, e-commerce
    
Curalate
Published By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers, emerging marketing, crm & customer care
    
Curalate
Published By: Sitecore     Published Date: Nov 05, 2015
Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results you seek.
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sitecore nfusion, commerce, context-driven, content, sales, marketing, customer
    
Sitecore
Published By: Sitecore     Published Date: Nov 05, 2015
We focus on baseline capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce.
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sitecore nfusion, web content management, wcm, cloud deployment, experience management, mobile support
    
Sitecore
Published By: Sitecore     Published Date: Nov 06, 2015
This year, Sitecore advanced to the top position on the Ability to Execute axis among the vendors evaluated.
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sitecore nfusion, gartner, web content management, magic quadrant, digital marketing, platform
    
Sitecore
Published By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
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gleanster, marketing, b2b, market research, lead generation, traditional marketing, business intelligence, data management/analytics
    
Gleanster
Published By: MoreVisibility     Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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google, webmaster, keyword targeting, webinar, morevisibility, seo, targeting, rankings
    
MoreVisibility
Published By: Splunk     Published Date: Apr 16, 2012
Read how Splunk enabled WhitePages, the largest on-line directory of people and businesses, to protect the site's content and the brand by monitoring abusive site traffic and learn how Splunk's in-house search eliminated a data warehouse investment.
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splunk, whitepages, traffic, warehouse, data warehouse, directory, investment, threats data
    
Splunk
Published By: Sitecore     Published Date: Aug 21, 2013
How to Choose the Best Web Content Management System for Customer Experience Management
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sitecore, cms, customer experience management, global software, content management
    
Sitecore
Published By: Instartlogic     Published Date: May 08, 2014
Learn how you can boost conversions and deliver high definition experiences with a new approach to web performance.
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higher conversions, web performance, ecommerce, mobile phone, tablet computer, superior web experiences, mobile, online retail
    
Instartlogic
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