site content

Results 76 - 100 of 108Sort Results By: Published Date | Title | Company Name
Published By: Limelight     Published Date: Sep 10, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways.
Tags : 
website marketing, content management, marketing automation, website analytics, social engagement, crm, dynamic content, internet marketing
    
Limelight
Published By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
Tags : 
ibm, mobile, web push, free notifications, marketing, emerging marketing
    
IBM
Published By: Gomez Marketing     Published Date: Jan 06, 2011
Do you know your mobile customers - really? Without genuine insight, you might be tempted, for example, to offer mobile users the regular website that works well with your Internet customers. But most smart and feature phones cannot support the complex, high-bandwidth Flash and Ajax applications at the heart of your site. Further, your feature and content rich website can pose numerous usability, navigation, or even screen real estate issues on hand-held devices.
Tags : 
gomez, web performance, mobile, mobility, site performance, ecommerce, online shopping, web performance
    
Gomez Marketing
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
Tags : 
crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
    
CrownPeak
Published By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Tags : 
pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr
    
Pardot
Published By: Oracle     Published Date: Nov 13, 2013
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest in to transform company knowledge and Web self-service tools so you can achieve higher customer retention and save millions on support costs.
Tags : 
zenithoptimedia, oracle, web self-service, customer service, customer satisfaction, social support sites, customer needs, personalized web content
    
Oracle
Published By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
Tags : 
ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion
    
IBM
Published By: Clicktale     Published Date: Jul 06, 2015
Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.
Tags : 
text, video, content, engagement, website, content optimization, content delivery, content marketing
    
Clicktale
Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : 
brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
    
BrightEdge
Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Tags : 
lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing
    
Amadesa
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
Tags : 
spredfast, social media, sponsorship, content, social integration, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Oracle     Published Date: Nov 01, 2013
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest in to transform company knowledge and Web self-service tools so you can achieve higher customer retention and save millions on support costs.
Tags : 
zenithoptimedia, oracle, web self-service, customer service, customer satisfaction, social support sites, customer needs, personalized web content
    
Oracle
Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
Tags : 
web personalization, b2b, targeted content, visitor engagement, website development, emerging marketing, marketing research
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
Tags : 
evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
    
Evergage, Inc.
Published By: Yottaa, Inc.     Published Date: May 09, 2014
Most sites aspire to faster page load times. But in order to improve, you first need goals based on real data. Only robust performance benchmarking will tell you how your user experience stacks up against competitors, and how performance varies in all the regions you sell to. This guide presents 9 key tips to ensure you get actionable insights from benchmarking performance against competitors, including common oversights and best practices. The guide also links to free tools that can help you to accomplish your benchmarking project. Download the eBook here!
Tags : 
benchmarking, performance monitoring, website testing, page load time, web performance, optimization, testing tools, free tools
    
Yottaa, Inc.
Published By: Nginx     Published Date: Feb 05, 2015
Application performance has become a hot topic in recent years—but our need for it is, quite honestly, nothing new. Your websites and applications can thrive, or face severe costs, depending on how well you deliver content to your users, and web architecture has had to evolve to deliver to your users. Download this new ebook to learn more about modern applications architecture, including how application delivery has evolved, why the modern application has increased performance expectations and demands and why NGINX and NGINX Plus are the solutions your DevOps team has been waiting for.
Tags : 
modern application architecture, web architecture, application delivery, performance expectations, devops team
    
Nginx
Published By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
Tags : 
marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
    
Marketo
Published By: Symantec Corporation     Published Date: Feb 25, 2014
Due to recent innovations in the mobile device industry, demand for mobile applications has soared. Meanwhile, malware continues to infect sites at an explosive rate. Mobile application developers need to secure their code and content to protect the integrity of their software and the reputation of their business. This business guide discusses how the latest code signing technology works to secure software code and content for mobile applications, along with why code signing platforms need to be flexible, scalable, user-friendly, and easily adaptable to different mobile operating platforms.
Tags : 
symantec, mobile, mobile applications, security
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
Due to recent innovations in the mobile device industry, demand for mobile applications has soared. Meanwhile, malware continues to infect sites at an explosive rate. Mobile application developers need to secure their code and content to protect the integrity of their software and the reputation of their business. This business guide discusses how the latest code signing technology works to secure software code and content for mobile applications, along with why code signing platforms need to be flexible, scalable, user-friendly, and easily adaptable to different mobile operating platforms.
Tags : 
security, software, mobile, mobile application, malware, code signing
    
Symantec Corporation
Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
Tags : 
crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization
    
Crownpeak
Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : 
crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud, search marketing
    
Crownpeak
Published By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : 
crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud, search marketing
    
Crownpeak
Published By: IndustryBrains     Published Date: Jan 16, 2007
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
Tags : 
industrybrains, pay per click
    
IndustryBrains
Published By: Medium Blue     Published Date: Jan 29, 2007
Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them.
Tags : 
organic seo, search marketing, search engine optimization, medium blue, search marketing agencies, search engine optimization (seo)
    
Medium Blue
Published By: Tridion     Published Date: Aug 21, 2009
This White Paper explains why the Tridion Web Content Management solution with its unique Tridion Blueprint Management functions is the most effective and cost efficient solution on the market for controlling your global website operation.
Tags : 
web content, content management, web site management, cost control, web management, webmaster, content management system, cms
    
Tridion
Start   Previous    1 2 3 4 5    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.