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Published By: Bazaarvoice     Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jun 30, 2010
There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction, mobile marketing, online video marketing, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 02, 2010
Each year, the Social Commerce Summit London brings together innovative brands and thought leaders to share best practices and trends in social media. This paper encapsulates the highlights and key learnings from this event.
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bazaarvoice, engagement, empowerment, uk shopper, channel switch, social media, twitter, facebook, ecommerce, mobile phones, mobile marketing, wireless, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesnít have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
    
Bazaarvoice
Published By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
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morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media, interactive marketing, web analytics, market research, usability, social media marketing
    
MoreVisibility
Published By: MoreVisibility     Published Date: Mar 28, 2012
With 60+ million users and growing daily, it's impossible to ignore this recent introduction by Google. Join us as we unravel the "WHY, WHAT AND HOW TO" of Google's latest venture into Social Media.
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morevisibility, seo, google, social media, marketing, internet marketing, digital media, internet, interactive marketing, web analytics, business intelligence, market research, usability, social media marketing
    
MoreVisibility
Published By: MoreVisibility     Published Date: May 07, 2012
LinkedIn connections and groups foster a lot of interaction among professionals, who can discuss their respective industries and job functions. Learn more about the three main opportunities for you to become a master link builder on LinkedIn.
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morevisibility, marketing, social media, emerging marketing, internet marketing, web analytics, interactive marketing, market research, social media marketing
    
MoreVisibility
Published By: MoreVisibility     Published Date: May 07, 2012
Social media, social media, social media! It's all that anyone online is talking about these days. What people aren't talking about are ways to successfully measure their social media efforts. Read to learn more.
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morevisibility, social media, marketing, emerging marketing, internet marketing, web analytics, interactive marketing, market research, social media marketing
    
MoreVisibility
Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing, web analytics, business intelligence, market research
    
MoreVisibility
Published By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing, web analytics, market research, social media marketing
    
MoreVisibility
Published By: MoreVisibility     Published Date: Jun 19, 2012
For a limited time, we'll review and critique your site, giving you SEO tips and suggestions...and best of all, it's FREE!
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing, web analytics, crm solutions/software, customer experience/engagement, search engine optimization (seo)
    
MoreVisibility
Published By: MoreVisibility     Published Date: Jun 20, 2012
Already set-up your Google Analytics account but not sure if it was done accurately? We can help!
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing, marketing software, web analytics, crm solutions/software
    
MoreVisibility
Published By: Symantec.cloud     Published Date: Jan 26, 2011
Manage Electronic Records, Minimize Workplace Risks and Maximize Compliance. Learn about the legal and compliance regulations associated with maintaining your business critical emails. Understand how your business could face legal issues if a proper archiving solution is not in place.
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symantec cloud, email retention, archiving, legal and compliance, epolicy institute
    
Symantec.cloud
Published By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
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social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs, social media marketing
    
Manifesto
Published By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, email marketing services/software
    
StrongMail
Published By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
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social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas, social media monitoring, best practices, social strategy, crm solutions/software, customer experience/engagement
    
Radian6
Published By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
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radian6, marketing, social media, video, blogs, content strategy, business intelligence, market research, online video marketing, social media marketing
    
Radian6
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics, business culture, direct marketing, process improvement, measurement, measure, insights, dashboards, online advertising, digital optimization, mobile marketing, social media marketing
    
Webtrends
Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
    
Webtrends
Published By: GoToWebinar     Published Date: Apr 06, 2011
This white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.
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citrix gotowebinar, webinars 2.0, web conferencing, citrix gotowebinar, social media, interactive engagement, web 2.0, interactive marketing, webinars & web conferencing, online video marketing, social media marketing, lead generation & automation
    
GoToWebinar
Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar, interactive marketing, webinars & web conferencing, online video marketing, social media marketing, branding, lead generation & automation
    
GoToWebinar
Published By: GoToWebinar     Published Date: Apr 08, 2011
This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
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social media relationships, gotowebinar, webinar, real-time collaboration, social network, widget, citrix, interactive marketing, webinars & web conferencing, online video marketing, social media marketing
    
GoToWebinar
Published By: Gladson     Published Date: Aug 25, 2010
Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.
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consumer packaged goods, category management, cpg manufacturers, product databases, informational retailing, e-commerce, online shopping, interactive, mobile applications, social media, e-commerce solutions, data management/analytics
    
Gladson
Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics, measurement, web analytics, crm solutions/software, customer experience/engagement, branding
    
SAS
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