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Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
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social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency
    
Oracle
Published By: Oracle     Published Date: Nov 13, 2013
In today’s lean business environment, companies are maximizing the value of their people. Your people—or talent— are an asset you can leverage to dramatically increase your success. The more you know about your talent, the more you can drive performance. Leveraging talent management can help you capture meaningful information about people, know the talent that is driving results, and act on insight for better business performance. In today’s lean business environment, your people are an asset that can be dramatically leveraged to increase success. This executive brief investigates how organizations can better understand the talent that is driving results.
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zenithoptimedia, oracle, top 10, talent management, best practices of talent management, social recruiting strategy, extend employment brand, engaging line managers
    
Oracle
Published By: IBM     Published Date: Jan 09, 2014
In a world that demands scalability, modularity, quality, fast performance and a best practices approach is key to ensuring predictable results for the business. IBM’s PowerLinux Open Source Infrastructure Services solution is a workload-optimized system that meets or exceeds best practices for a virtualized infrastructure at a reasonable price point. The PowerLinux solution can help turn today’s IT infrastructure into a well-tuned utility, providing a more flexible, scalable and valuable asset to the business.
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best practices, virtualized infrastructure, powerlinux, open source, virtualized infrastructure, hurwitz white, infrastructure page, source infrastructure
    
IBM
Published By: IBM     Published Date: Jan 09, 2014
IBM Systems Director 6.3 has just been released. Read the white paper and see how this new revision can improve usability with a more logical interface, as well as simplify installation for the program and associated plug-ins. Also learn how its extended functionality enhances control over physical systems, virtualized resources and storage devices.
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system director 6.3, system director, virtual machine, installability functionality, energy management, ibm systems, ibm
    
IBM
Published By: IBM     Published Date: May 30, 2014
Join IBM clients as they share how they drove real outcomes with collaborative processes. See how IBM partners are innovating the leading enterprise software platform. Hear IBM's perspective on these technological shifts and see the latest advancements in action.
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ibm, ibm software, software, collaboration solutions, enterprise social software, collaboration platform, cloud, marketing programs
    
IBM
Published By: IBM     Published Date: Jul 29, 2014
This white paper will discuss key tips for improving a release process and strengthening release management. Once the following practices are in order, the process can be enabled to keep up with the pace of Agile, and reduce the risks associated with rapid deployments.
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ibm, ibm urbancode, release management, release process, deployments, rapid deployment, agility, application releases
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
As the world changes around them, many insurers are struggling to be profitable. A combination of disruptive forces — some economic, some societal, some technological — is shaking up the insurance industry comfort zone. Yet some leading insurers manage to stay ahead of the pack, but how?
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ibm, insurance, strategy, industry, technology
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media
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ibm, insurance, data, big data, analytics, solutions
    
IBM
Published By: IBM     Published Date: Nov 13, 2014
This IDC Technology Spotlight paper takes a look at why Email remains the primary mode of communication in business today. While there is prevalent speculation that social software and other real-time communications applications will replace email, email nevertheless remains a stalwart in business operations. In addition, as relationships across all business communication channels continue to be redefined, innovative modes and methods of communication are emerging. As a result, locating the right data and information at the right time — while still critical — becomes increasingly complex. IDC expects that organizations will use social software, such as Notes and Domino 9x Social Edition, to complement existing tools and address these business needs for the foreseeable future.
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email capabilities, integration, social software, business operations
    
IBM
Published By: Oracle     Published Date: Jan 07, 2014
38 minute webcast discussing the rise of the empowered consumer and how consumers have changed the B2C relationship forever.
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customer experience, customer insight, cmo and cio relationship, marketing and technology collaboration, cmo and cio collaboration, socially enabled enterprise, social business, social listening
    
Oracle
Published By: Cisco     Published Date: Sep 15, 2015
To better understand the benefits, costs, and risks associated with a Cisco UCS implementation, Forrester interviewed several customers with multiple years of experience using Cisco UCS. Cisco Unified Computing System and servers unify computing, networking, management, virtualization, and storage access into a single integrated architecture.
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unified computing system, virtualization, networking, storage
    
Cisco
Published By: Cisco     Published Date: Sep 15, 2015
IDC finds that leveraging data analytics in business decisions is becoming a top priority for an increasing number of companies. This in turn is placing new demands on IT organizations; the need is twofold: to manage new streams of unstructured data from sources such as social media and to speed response times to deliver real-time analytics.
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sap, analytics, data, real-time
    
Cisco
Published By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
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cloud computing, cisco, contact center, best practices, cloud network
    
Cisco
Published By: Cisco     Published Date: Dec 21, 2016
To better understand the benefits, costs, and risks associated with Cisco TrustSec, Forrester interviewed two companies. Company A is an organization that provides senior housing for over 22,000 residents in the US. This organization used Cisco TrustSec to provide highly secure segmented mobile network services to its residents. Company B is an international packaging and paper group company experiencing rapid growth. It used Cisco TrustSec as an innovative solution to quickly integrate the infrastructure of new acquisitions into its own and standardize security architecture across its wide area network (WAN) globally. While the case study will talk about the experiences of these two companies, the financial analysis focuses on the impact that Cisco TrustSec had on one organization.
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Cisco
Published By: Riverbed     Published Date: Apr 14, 2017
"Applications are at the core of digital transformation. Intrinsically linked to the success of digital initiatives and the apps that power them are the areas of DevOps and Continuous Delivery. Underpinning all of these is the area of application performance management (APM). Read this study from Enterprise Management Associates to discover: 10 key factors impacting APM practices in the digital economy. APM requirements for DevOps and Continuous Delivery. How APM addresses other top challenges in a cloud- and digital-centric business."
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Riverbed
Published By: Riverbed     Published Date: Apr 14, 2017
"Infrastructure and operations leaders often struggle to understand the role of cloud computing and to develop strategies that exploit its potential. I&O leaders should complete the prerequisites before making the technology decisions required for successful, service-centered cloud computing strategies. Read the Gartner report to learn more about key recommendations: Identify the cloud-computing-related IT services you will offer or procure. Document the internal processes that will be affected by the identified cloud services. Map applications and workloads to the associated cloud services."
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Riverbed
Published By: Vocus     Published Date: Mar 19, 2014
Discover which metrics matter!
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
    
Vocus
Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this 12-page report, loaded with charts and analysis of Forrester Research’s 2013 "B2B Social and Community Marketing Online Survey."
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dnn, online communities, marketing communities, community management, email marketing, social media, interactive marketing, marketing software
    
DNN Corp.
Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this special report from LeadTail and DNN, loaded with charts and analysis of the Twitter patterns of marketing decision-makers at mid-sized companies
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dnn, online communities, marketing communities, community management, email marketing, twitter marketing, leadtail, social web
    
DNN Corp.
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
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dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
    
DNN Corp.
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
Evergage, in association with The Realtime Report, commissioned a survey of 114 digital marketers in 18 countries to determine the Perceptions of Real-Time Marketing. What we learned validated our thoughts. Most importantly we learned that a majority of digital marketers consider real-time marketing critical to their efforts, and plan to invest in real-time technology in 2014.
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evergage, marketing solutions, marketing technology, real time marketing, real time technology, digital marketing, internet marketing
    
Evergage, Inc.
Published By: Gigya     Published Date: May 14, 2014
This guide takes an in-depth look at 3 of the main hurdles facing IT today and the solutions that can be used to better navigate this new identity ecosystem.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
Published By: Gigya     Published Date: May 14, 2014
In this guide, we’ve outlined some strategies that integrate Pinterest’s value offering to boost conversions and user engagement.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
    
Gigya
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