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Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAPíS marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of todayís S&P 500 companies will be replaced by 2027. Itís a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
After the largest tech merger in history, Dell and EMC needed to align their marketing and social departments. Karen Quintos took the challenge and along with Alison Herzog formed the Chief Customer Office.
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customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
At the Sprinklr Digital Transformation Summit in Nashville, Cisco Chairman John Chambers issued a stark warning during his keynote address: ď75 percent of the companies in this room will be digital in just four years, thatís the good news,Ē Chambers said to the audience. ďThe bad news? Itís only going to work for a third of you, because you wonít reinvent yourself.Ē
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customer experience, customer retention, customer service, digital marketing, digital marketing strategy, technology trends, voice of the customer, social customer service, digital transformation
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
"The Harvard Business Review recently surveyed 600+ executives from the world's biggest companies to uncover their customer experience strategies. The survey reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. "
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? Itís called social customer service.
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social customer service, social media customer service, social media, social, customer service, customer care, customer reviews
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
Three billion people are connected and empowered like never before. Consumers donít just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling thatís shaped by each interaction with your brand.
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customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
150+ million people are active on Snapchat every day. 60% of Snapchatters create content every day. Users spend an average of 25-30 minutes spent on Snapchat each day. For marketers this represents an incredible source of potential customers, but how do you best leverage this?
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social ads, social advertising, social media advertising, linkedin ads, linkedin advertising, snapchat, snapchat advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of todayís S&P 500 companies will be replaced by 2027. Itís a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
During a data breach, social media can be a friend or your worst foe. Hereís how to develop a crisis management plan that utilizes social media.
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data breach, social media, hacked, hack, data, breach, sprinklr, crisis management, social media crisis
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Social Advertising Techniques for Advanced Marketers is a whitepaper that explores advanced social advertising strategies, & social media marketing tactics.
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social advertising, social advertising techniques, social, advertising, marketing, advertising strategies, social media, tactics, advanced
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Long wait times, dropped calls, repeating a single problem dozens of times Ė one could write a novella about the countless pain points of customer service. To customers, these pain points are, well, painful. To companies, theyíre a necessary part of doing business. When youíre a multibillion-dollar brand with hundreds of locations worldwide, scale equals survival. Call centers are the epitome of scale. Fixated on efficiency, many companies forget what itís like to be on the other end of the line. They forget about the customer experience.
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Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Social media management software allows brands to embrace digital transformation efficiently. Find out how in this guide.
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social media management software, social media management, digital transformation
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, itís crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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value of social media, value of social media for business, business value, social media, sprinklr, customer experience, digital transformation, ibm watson marketing, ibm watson
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"Itís more important than ever for brands to have comprehensive social media technology at their disposal. Simply buying a new solution, however, is just the beginning. Todayís brands must deploy social media software so that it allows the highest possible return on investment, empowers them to capture new opportunities, and manage the risks inherent in social media."
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social media management software, social media management, social media technology, social tools, social media software, social media, social deployment, digital transformation, guide, sprinklr
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
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social strategies, retail, social media, consumers, digital, social media, social, physical locations, data, social conversations, visual experiences, sprinklr, consumer reviews, consumer ratings, location intelligence, social engagement, marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"ďAnalyze ThisĒ highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester Ė and Sprinklr Ė say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing, success, sprinklr, analyze this
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"Complacency is kryptonite for customer care. Itís an evolving organism that requires speed and constant attention, and thatís why itís imperative to stay up-to-date. Download for help with handling the complexities of social media, driving engagement, and increasing retention."
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social customer care, customer care, customer care program, customer service, social customer service, social media customer service, social media, social, program, plan, sprinklr
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"ďAnalyze ThisĒ highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester Ė and Sprinklr Ė say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
Tags : 
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, itís crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Tags : 
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"Itís more important than ever for brands to have comprehensive social media technology at their disposal. Simply buying a new solution, however, is just the beginning. Todayís brands must deploy social media software so that it allows the highest possible return on investment, empowers them to capture new opportunities, and manage the risks inherent in social media."
Tags : 
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
Tags : 
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"Complacency is kryptonite for customer care. Itís an evolving organism that requires speed and constant attention, and thatís why itís imperative to stay up-to-date. Download for help with handling the complexities of social media, driving engagement, and increasing retention."
Tags : 
    
Sprinklr
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