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Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Forrester Consulting was commissioned to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Cylance's advanced threat protection solution, CylancePROTECT®, and its deployment and configuration services, ThreatZero™. The study aims to provide readers with a framework to evaluate the potential financial impact of CylancePROTECT and ThreatZero on their organizations, which will improve customer success with advanced cybersecurity and antivirus protection solutions. To better understand the benefits, costs, and risks associated with an investment in Cylance, Forrester interviewed the Chief Information Security Officer for a Large State County Government, who has used the solutions for over a year. Cylance provides a new-generation, predictive, cybersecurity, and malware prevention solution that leverages artificial intelligence to prevent malware from executing on endpoints in real time. This is usually implemented with ThreatZero, which is a continuous professional service program rendered by Cylance for users of CylancePROTECT. ThreatZero guides through the planning, implementation, integration, and ongoing optimization of the solution. This often includes end user education, training, and support to totally eliminate endpoint threats and incidents. With CylancePROTECT and ThreatZero, the organization was able to reduce security breaches to almost zero, catching malware before it ever gained access to public records. Relative to their previous endpoint protection, this significantly reduced costs from remediation/reimaging and incidence response. Additionally, IT and security employees’ productivity were boosted. Read more in the full TEI report.
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economic, cylance, roi, enterprises
    
BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Apr 26, 2019
BlackBerry Cylance commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying CylancePROTECT and CylanceOPTICS. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed a representative customer currently using CylancePROTECT and CylanceOPTICS. Read the Forrester TEI report to learn more about the customer’s benefits, along with the overall ROI that was achieved.
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Jun 24, 2019
BlackBerry Cylance commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying CylancePROTECT and CylanceOPTICS. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed a representative customer currently using CylancePROTECT and CylanceOPTICS. Read the Forrester TEI to learn more about the customer’s benefits, along with the overall ROI that was achieved.
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BlackBerry Cylance
Published By: Dell DnCP     Published Date: Nov 20, 2018
Forrester Consulting conducted a Total Economic Impact™ (TEI) study to provide readers with a framework to evaluate the potential financial impact of Dell UltraSharp monitors above 27” on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed one customer from the global financial services industry with experience deploying Dell monitors. This summary is based on a full TEI study, which can be downloaded here.
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Dell DnCP
Published By: SADA     Published Date: Oct 25, 2019
Google commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying G Suite. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of G Suite on their organizations. Google G Suite offers a set of work applications that help organizations transform their businesses. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed eight enterprise customers with years of experience using G Suite.
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SADA
Published By: Sage EMEA     Published Date: Jan 29, 2019
SagecommissionedForresterConsultingtoconducta TotalEconomicImpact™(TEI)studytoexaminethe potentialreturnoninvestment(ROI)organizationsmay realizebydeployingits Enterprise Management solutionas part of Sage Business Cloud.Thepurpose ofthisstudyistoprovidereaders withaframework to evaluatethepotentialfinancialimpactof Enterprise Managementwithintheir organizations. Tobetter understandthebenefits,costs,andrisks associatedwithaninvestmentinEnterprise Management,Forrester conducted in-depth interviews withtwoEnterprise Managementcustomers. For a brief description of each customer, see the Analysis section. According toSage,Enterprise Managementis an integratedand globalenterprise business management solution for purchasing, manufacturing, inventory, sales, customer service,and financial management. Formoredetails ontheEnterprise Management solution,seeAppendix A. For this TEI study, Forrester has created a compositeOrganizationto illustrate the quantifiable benefits and costs of investing i
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Sage EMEA
Published By: SAP     Published Date: Nov 17, 2016
SAP Jam is a cloud-based social software platform that transforms the way people work by bringing together people, data, and decision-making capabilities when and where workers need them. In this Forrester Total Economic Impact (TEI) study commissioned by SAP, learn about the potential return on investment you can realize by deploying SAP Jam.
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sap, human resources, employee, sap jam, total economic impact
    
SAP
Published By: ServiceNow     Published Date: Apr 12, 2017
Read The Total Economic Impact™ of ServiceNow, an April 2017 commissioned study conducted by Forrester Consulting on behalf of ServiceNow, to understand the benefits, costs, and risks associated with the following ServiceNow solutions: IT Service Management, IT Operations Management, and Performance Analytics. The study, commissioned by ServiceNow, covers key findings in these three categories: Modernizing IT Service Management Eliminating Service Outages Optimizing Performance with Real?time Analytics Forrester interviewed seven current ServiceNow customers with years of experience using the solutions identified above. The purpose of the study is to provide potential customers with a framework to evaluate the real world customer experience and economic impact of the Now platform on their organizations.
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operations management, performance analytics, it management, it automation, it ticketing, help desk, service desk, itsm
    
ServiceNow
Published By: Ahead     Published Date: Jan 10, 2019
A January 2018 commissioned study conducted by Forrester Consulting on behalf of ServiceNow How a Representative Organization Resolved Security Incidents 45% Faster This Forrester Study provides a framework and customer example to help readers evaluate the potential financial benefits of investing in ServiceNow Security Operations. To understand and illustrate the benefits, costs, and risks associated with ServiceNow, Forrester interviewed three current Security Operations customers to create a representative organization. This organization: Improved vulnerability response times by 25% Prioritized vulnerabilities 60% faster Achieved 230% ROI Download this study to evaluate the Total Economic Impact of using ServiceNow Security Operations to deliver fast and efficient security response.
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Ahead
Published By: ADP     Published Date: Jun 01, 2018
The Marcus Buckingham Company, an ADP Company, commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying StandOut. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of StandOut on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed several customers with experience using StandOut. StandOut is an integrated suite that pairs a technology platform with coaching to help organizations achieve their talent activation goals. Prior to using StandOut, the interviewed organizations did not have a structured program to improve and measure employee engagement and performance. Organizations used annual surveys and annual performance reviews, and some even encouraged weekly check-ins, but there was no guidance on how to complete these tasks, and the data t
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ADP
Published By: Zendesk GmbH     Published Date: Apr 25, 2018
Zendesk commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) that organizations may realize by utilizing Zendesk’s customer support products to improve handling customer interactions. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Zendesk on their organizations. To better understand the benefits, costs, and risks associated with a Zendesk implementation, Forrester interviewed seven organizations with experience using Zendesk’s customer support products.
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Zendesk GmbH
Published By: Dome9     Published Date: Apr 25, 2018
At an unprecedented pace, cloud computing has simultaneously transformed business and government, and created new security challenges. The development of the cloud service model delivers business-supporting technology more efficiently than ever before. The shift from server to service-based thinking is transforming the way technology departments think about, design, and deliver computing technology and applications. Yet these advances have created new security vulnerabilities as well as amplify existing vulnerabilities, including security issues whose full impact are finally being understood. Among the most significant security risks associated with cloud computing is the tendency to bypass information technology (IT) departments and information officers. Although shifting to cloud technologies exclusively may provide cost and efficiency gains, doing so requires that business-level security policies, processes, and best practices are taken into account. In the absence of these standard
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Dome9
Published By: Focus CRM     Published Date: Aug 04, 2011
Improve your social CRM efforts and learn the benefits of the social business model.
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focus crm, social business, customer relationship management, social business strategy, social crm, social media customer service, social media marketing
    
Focus CRM
Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics, business intelligence, market research, usability
    
Monetate
Published By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
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content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
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content distribution, ebook, delivery, channels, goals
    
Uberflip
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
Published By: Tracx     Published Date: Apr 13, 2017
75% of brands now pay to promote their Facebook posts,1 and that number will only continue to rise over the next few years. Why pay for ads when Facebook is technically a “free” social network? Well, you may have noticed that your organic posts on Facebook are reaching fewer and fewer people every day (and probably not getting the engagement they deserve, either). That’s because organic reach for brand pages has hit an all time low at around 2%, and organic reach per post continues to decline rapidly every single day.1 Last year, SocialFlow saw a 42% drop in organic reach per post in just five months.
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facebook, instagram, social media advertising, sponsored posts, digital branding, social media marketing
    
Tracx
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
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redspire, crm, sales, social driven marketing, crm system, crm data, social media, customer experience/engagement
    
Redspire
Published By: Main Street Hub     Published Date: May 06, 2016
This guide will help improve your social media presence by learning how to attract more customers on websites like Facebook, Twitter, Yelp, Google+, and more.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub
Published By: IBM APAC     Published Date: Nov 22, 2017
It is imperative that organizations start looking now for smarter solutions to the problems associated with unstructured data. There are many issues related to unstructured data that need to be readily addressed such as storage, discovery, organization, tagging and deduplication. One of the most important issues related to unstructured data is finding and discovering key business insights as quickly as possible, preferably in near real time, to gain a significant competitive advantage.
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storage, discovery, organization, tagging, deduplication, competitive, advantage
    
IBM APAC
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies, traditional agencies, content management systems, interactive marketing
    
Syncapse Corp.
Published By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
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interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media
    
Interactive Intelligence
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