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Published By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
Consumers consult social before they buy
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spredfast, marketing, social media, social marketing efforts
    
Spredfast, Inc.
Published By: Intelladon     Published Date: Mar 08, 2012
Read this white paper to learn how to combine the best learning management system and talent management application to maximize revenue growth by addressing learning's role in onboarding, performance, succession, compensation and social networking.
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learning management, talent management, learning management system
    
Intelladon
Published By: Sprinklr     Published Date: Jan 05, 2018
During a data breach, social media can be a friend or your worst foe. Hereís how to develop a crisis management plan that utilizes social media.
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data breach, social media, hacked, hack, data, breach, sprinklr, crisis management, social media crisis
    
Sprinklr
Published By: OpenText     Published Date: Jun 06, 2012
In this paper, we look at the threats to a company's brand, which are especially acute in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.
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marketing, branding, opentext, social media, emerging marketing, interactive marketing, market research
    
OpenText
Published By: Rosetta Stone     Published Date: Apr 03, 2018
Manufacturing is a prominent pillar of American growth and prosperity. According to the National Association of Manufacturers, every $1 invested in the manufacturing sector returned $1.81 to the economy in 2015.
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Rosetta Stone
Published By: Infinidat EMEA     Published Date: Jun 10, 2019
Digital disruption, economic instability, political upheavals and skills shortages have all at some point in the past 24 months been blamed for business failure, or at the very least, lost profitability and earnings. Itís perhaps not a huge surprise that a Gartner CEO survey on business priorities revealed that digital business is a top priority for next year. Survey respondents were asked whether they have a management initiative or transformation program to make their business more digital. The majority (62 percent) said they did. Of those organisations, 54 percent said that their digital business objective is transformational while 46 percent said the objective of the initiative is optimisation.* So, for businesses itís a case of learning to evolve and be agile, to use technology to help compete more efficiently and not fall victim to inertia. As businesses become increasingly dependent on the insights from data analytics and face-up to competition fuelled by the 24/7 society of in
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Infinidat EMEA
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
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dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
    
DNN Corp.
Published By: Tharpe Robbins     Published Date: Mar 05, 2015
Many companies are adding integrated recognition and reward strategies specifically to engage employees, enhance the employee experience, and drive shared responsibility for reaching corporate goals throughout the organization. This white paper from TharpeRobbins shows you how performance-driven rewards help our clients move beyond traditional service and safety reward programs to new levels of employee recognition.
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employee engagement, rewards, awards, recognition, performance recognition, length-of-service recognition, organization performance, attract talent, retention, social recognition, sales performance, career recognition, retirement recognition, employee incentives, recognition software, engagement platform, career, performance, social, service award
    
Tharpe Robbins
Published By: Jive     Published Date: Jun 28, 2013
In most sales teams, only a few reps are heralded as top performers. The majority are stuck at average or below. Technology hasnít done much to alter the picture, eitherónot for the last decade or so.
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jive, jive software, marketing, social business solution, customer service, traditional marketing
    
Jive
Published By: Jive Software     Published Date: Jun 26, 2013
How many of your salespeople perform at their peak potential? Probably not enough. For decades, sales teams have depended on tools and practices that donít maximize effectiveness and execution, because they donít address key challenges at the heart of selling: getting reps trained and up to speed fast, keeping them aligned and ready to sell at all times, helping them work together to manage and complete deals efficiently. Learn how social business drives dramatic performance improvements for individual reps and sales organizations as a whole, as verified in a major new study by a top-three global consulting firm.
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sales, sales performance, sales training
    
Jive Software
Published By: LiveHive     Published Date: Jan 20, 2015
In todayís online and social driven world the power has shifted from the seller to the buyer. Only 47% of information used during the purchase decision comes from the supplier. This decline in face to face selling has led to a rise in screen to screen interaction. For sales reps thereís now a need to not only communicate through digital content, but also to understand the impact of the materials they share. Itís a new era and sales reps require new tools to keep up with it. This whitepaper will show you how your sales reps can employ new methods to find out how much a prospect knows, how interested and engaged they are, and where they are in the buying process. All in real time!
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digital listening, accelerate sales, purchase decision, digital content, buying proces, sales
    
LiveHive
Published By: Salesforce     Published Date: Mar 19, 2013
See what top industry voices have to say about Service Cloud vs outdated technologies.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management, social, social media, customer service
    
Salesforce
Published By: Wildfire Interactive     Published Date: Jul 16, 2012
Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how do you tap into the full potential? Our best practices ROI report focuses on 6 social marketing success stories from 5 different industries-each demonstrating a significant positive ROI for the featured brand.
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social media, internet marketing, roi, higher roi, grow, engage, branding, monetize, understand user, social media influence
    
Wildfire Interactive
Published By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
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wildfire, marketing, social marketing, brand marketing, emerging marketing, interactive marketing, web analytics, market research, social media marketing
    
Wildfire Interactive
Published By: CA Technologies     Published Date: Jan 09, 2015
This white paper focuses on how the new trends impacting business today (cloud adoption, increased mobility, rise of social media and the increased amount of online data sharing) make the need for strong authentication more important than ever.
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authentication, security, risk-based authentication
    
CA Technologies
Published By: Cisco     Published Date: Jan 14, 2014
This IDC white paper discusses some of the strategic benefits and advantages associated with a migration to a cloud-based collaboration offering as well as the challenges that CIOs and decision makers face when making such a move. It describes key decision criteria and the thought process behind a move to the cloud for collaboration and provides an example of Cisco Hosted Collaboration Solution (HCS) as a market-leading solution.
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cisco, cloud, cloud collaboration, cloud-based collaboration, cisco hosted collaboration solution, hsc
    
Cisco
Published By: Jive     Published Date: Feb 07, 2013
Learn how social business technology supplies the essential functionality missing from conventional intranets and turns them into the dynamic collaborative environments known as social intranets.
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intranet, networking, collaboration, social media, social intranet
    
Jive
Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores todayís greatest challenges and winning strategies for email marketing ó so you can drive true customer engagement, boost business revenue, and add more value to your organization.
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adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies, behavior, engagement, roi, email marketing, emerging marketing, internet marketing, crm & customer care
    
Adobe
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about how your audience interacts with social media and why it is becoming one of the best ways to help brand your organization and engage with your customers.
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spredfast, mass relevance, social media, integrating marketing, emerging marketing
    
Mass Relevance
Published By: Cornerstone OnDemand     Published Date: Sep 13, 2016
Why Itís Time to Retire Your Traditional L&D Strategy (and Your Social One, Too) Youíve heard it a hundred times. Continuous learning is critical to your talent management strategyóand your organizationís bottom line. To that end, youíve invested in a powerful learning management system (LMS) and social tools, not to mention great content.
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Cornerstone OnDemand
Published By: Symantec     Published Date: Oct 12, 2012
Download this paper for a better overall understanding of Multi-use SSL Certificates.
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multi-use ssl certificates, secure socket layer, ssl, san, subject alternative name
    
Symantec
Published By: Sage SalesLogix     Published Date: Oct 24, 2008
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are. *Cone 2008 Business in Social Media Study
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crm, customer relationship management, socially empower, social crm, sage, sales tools, blog, twitter, facebook, new media, social media, customer centric, customer-centric, customer service, service, retention, loyalty, growing, growth, profitable
    
Sage SalesLogix
Published By: Jive Software     Published Date: Mar 11, 2013
There's a better way to manage deals -- For a sales organization, email and CRMs don't enable precise teamwork. Read this white paper to learn how social business tools bring critical deal management capabilities.
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sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, crm & customer care
    
Jive Software
Published By: Virgin Pulse     Published Date: Mar 13, 2014
A new survey of more than 1,000 full-time U.S. employees by Virgin Pulse reveals that, while employees love their companies, they're not always feeling appreciated. Begin to turn that sentiment around by supporting employees' Total Quality of Life - including physical, emotional, social, and financial health - and fostering the employee/manager relationship with open conversations highlighting employees' achievements and recognizing a job well done.
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Virgin Pulse
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