social media marketing

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Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback, customer experience/engagement, business intelligence, market research, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi, customer experience/engagement, business intelligence, market research, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
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bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice
Published By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
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social media, business, social network, marketing, twitter, facebook, linkedin, branding, social media marketing
    
Berry Network, Inc.
Published By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
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blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm, crm strategy, profiling, real time engagement tracking, emerging marketing, social media, crm & customer care, marketing research
    
blueconic
Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Harnessing the combined power of online video, mobile technologies and social media will be crucial to the marketer's success in an increasingly media-rich world.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Why use video? This video explains. Find out how businesses are using video across the enterprise today.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 14, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
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effective content, sales content, sales collateral, marketing collateral, sales enablement, sales
    
Brainshark
Published By: Brandwatch     Published Date: Jul 18, 2013
Brandwatch analyzed five retail brands to demonstrate the many ways a business can benefit from social media beyond just marketing: Kmart, Target, H&M & Zappos analyzed; Six different use-cases illustrated; Multiple markets and languages covered.
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social media, retail, pr risk mitigation, social media marketing, branding
    
Brandwatch
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
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social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management, emerging marketing, marketing research
    
Brandwatch
Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence, social intelligence platforms, social listening platforms, internet marketing, marketing research, traditional marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: Breakout Solutions     Published Date: Sep 24, 2008
Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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breakout solutions, blogs, videos, social networks, social media, web 2.0, social media optimization, social media marketing, social influence marketing
    
Breakout Solutions
Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove
Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding, marketing, interactive marketing, web analytics, mobile marketing, online video marketing, social media marketing
    
BzzAgent
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