social media marketing

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Published By: iLinc     Published Date: Dec 28, 2009
A webinar is more than just an isolated event. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications. iLinc for Webinars puts you in control of the entire process, dramatically reducing effort as well as errors.
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ilinc, webinar, social networks, media, webinars, marketing impressions, video conferencing, web conferencing, interactive marketing, marketing software, webinars & web conferencing
    
iLinc
Published By: Spredfast     Published Date: Nov 15, 2018
Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.
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social media customer support, social media manager, social media customer service, social customer service, media com customer service, social customer care, social media and customer service, customer service through social media, social media support, social media customer care, client management software, customer support software, social media management tools, social media monitoring, social media training, social media marketing companies, social media analytics, social media marketing, social media software, social media management software
    
Spredfast
Published By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
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cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool, social media, customer experience/engagement, marketing research
    
Falcon Social
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
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social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management, emerging marketing, marketing research
    
Brandwatch
Published By: Rocket Fuel     Published Date: Jul 03, 2012
To get a clearer portrait of who iMoms really are, Rocket Fuel developed an iMoms infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these influential consumers.
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rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics, social media marketing
    
Rocket Fuel
Published By: Rocket Fuel     Published Date: Jul 03, 2012
To make some sense of the SoLoMo landscape, Rocket Fuel developed a SoLoMo infographic that combines the most pertinent industry research with its own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
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rocketfuel, marketing, imom, social media, mobile marketing, emerging marketing, interactive marketing, web analytics, market research, social media marketing
    
Rocket Fuel
Published By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
    
Sprinklr
Published By: Oracle     Published Date: Jan 07, 2014
Who are the top brands on Instagram, and what are their secrets to success with visuals - image and video - in this white-hot platform?
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socially enabled enterprise, social business, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media marketing, social media tools, customer experience, facebook marketing, customer insight
    
Oracle
Published By: MarkMonitor®     Published Date: May 17, 2013
Your social media presence helps you engage consumers and stay in tune with the market. But it also paves the way for brand impersonators, counterfeiters and scammers to exploit your brand. Download this informative white paper to understand the benefits of incorporating a brand protection component into your social media program. Learn practical, proven steps you can take to complete your social media strategy–and preserve brand health and customer trust.
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brand health, social, social media, brand protection, social media presence, consumer trust, customer engagement, social media marketing, brand impersonators
    
MarkMonitor®
Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
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facebook, marketing, social media, emerging marketing, digital media, web analytics, social media marketing
    
Facebook
Published By: Smartling     Published Date: Jul 17, 2014
Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.
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smartling, website translation, translate website, global marketing, marketing technology, fast translation, faster translation, translation speed, speed up translation, emerging marketing
    
Smartling
Published By: Hubspot     Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
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pinterest, social media, hubspot, driving traffic, inbound marketing, social media marketing
    
Hubspot
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap
Published By: Netezza IBM US     Published Date: Feb 29, 2012
This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.
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netezza, marketing, emerging marketing, digital media, social media, marketing tools, interactive marketing, web analytics, online video marketing, social media marketing
    
Netezza IBM US
Published By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
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meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening, media listening, social media, internet marketing, customer experience/engagement, social media marketing
    
Meltwater
Published By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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blogs, branding, blog, social media, sales & marketing software, marketing automation, customer interaction service, cymfony
    
Cymfony
Published By: Oracle     Published Date: Jan 16, 2014
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy, social media, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Dec 18, 2012
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market.
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oracle, crm, social media, customer marketing, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy, social media, customer experience/engagement
    
Oracle
Published By: Xero     Published Date: Feb 18, 2014
From tweets to posts and even likes, this webinar covers the basics of social media marketing. Learn how your peers are leveraging social media in their practices and hear what works - and what doesn't.
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tweets, xero, xero marketing, social media, facebook, linkedin, email marketing, mobile marketing, webinars & web conferencing, market research
    
Xero
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
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