sophisticated

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Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
    
Neolane, Inc.
Published By: TeamQuest     Published Date: Dec 19, 2014
Businesses are constantly putting pressure on price, performance and reliability of IT services and infrastructure. Recent adoption of technologies such as virtualization, dynamic computing and various forms of cloud computing coupled with changing management paradigms has raised the stakes even more. This ruthless drive for efficiency calls for the use of more sophisticated optimization methods. It is safe to say that if you don’t, chances are you will be “done” by others who do.
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infrastructure, virtualization, optimization, guide, descriptive, diagnostic, predictive, prescriptive
    
TeamQuest
Published By: CarbonBlack     Published Date: Mar 16, 2016
Today’s security battle is being waged on the endpoint, and traditional tools are ineffective against today’s sophisticated attackers. Every analyst firm is producing research about Next-Generation Endpoint Security (NGES), and they all reach the same conclusion: every organization needs to upgrade their endpoint security to a modern solution. Download this white paper to learn more.
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next generation, endpoint security, nges, next generation endpoint security, security, security solutions
    
CarbonBlack
Published By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
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survey software, online survey software, market research, marketing research, customer satisfaction surveys, data collection, enterprise feedback management, voice of the customer
    
Qualtrics
Published By: Bit9     Published Date: Apr 01, 2013
Every enterprise has high-value information vital to its success. As cyber-attack techniques become more sophisticated, this “digital gold” is increasingly vulnerable.
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bit9, advanced attacks, security, cyber threat, protect your business.
    
Bit9
Published By: IBM     Published Date: Sep 09, 2013
Learn IBM's 4 free tips that will help keep your organization safe
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security attacks, ibm, apt, firewall, data, networks, infrastructure
    
IBM
Published By: Webroot Inc     Published Date: Aug 27, 2015
In the past year, Webroot encountered tens of millions of instances of malware and potentially unwanted applications (PUAs), monitored billions of IP addresses and URLs, analyzed millions of new and updated mobile apps for malicious behavior, and studied major malware trends based on data from millions of endpoints. This report contains insights, analysis, and information on how collective threat intelligence can protect organizations from sophisticated attacks.
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malware, unwanted applications, malicious behavior, threat intelligence
    
Webroot Inc
Published By: MineralTree     Published Date: Jan 14, 2015
Yes, your company is a ripe target for fraud - but it doesn't have to be. Cybercriminals love small to medium businesses, since they have more money in their bank accounts than individuals, but often lack the sophisticated technology and vigilant processes of larger organizations. Gartner estimates that more than 10 percent of small businesses have had funds stolen from their bank accounts.
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mineraltree, online fraud, business, damage, technology, bank, accounts, theft
    
MineralTree
Published By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
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content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns, content management systems
    
Campaigner
Published By: ForeScout     Published Date: Aug 15, 2017
When it comes to network security, most organizations face a daunting situation. IT infrastructure continues to grow more complex, driven by an onslaught of mobile devices and BYOD, Internet of Things (IoT) adoption, and increasing use of cloud computing. At the same time, the threat landscape becomes increasingly dangerous as organizations face a rise in sophisticated targeted attacks.
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ForeScout
Published By: IBM     Published Date: Oct 10, 2013
We all know how major security incidents can affect a company’s data, networks and corporate brand. We also know that sophisticated attacks, designed to gain continuous access to critical information or to cause damage in critical infrastructure, are becoming more severe, more frequent and more costly. But what can you do about it? The IBM white paper “Responding to—and recovering from—sophisticated security attacks” details four proactive steps that you can—and should—take now to help keep your organization safe: prioritize your business objectives and set your risk tolerance; protect your organization with a proactive security plan; prepare your response to the inevitable sophisticated attack and promote and support a culture of security awareness. Read the white paper to learn how to help keep your organization safe from sophisticated security attacks and find out how IBM can help.
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security, data security, networks, branding, attacks, security, security breach, safeguarding
    
IBM
Published By: IBM     Published Date: May 28, 2014
The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM) solutions from their counterparts. IBM, one of the five vendors in this evaluation, is positioned as THE leader with the most prominent, widely implemented solution in the market.
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ibm, forrester, master data management, big data, database management technology, data administrators, infosphere, biginsights
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom, emerging marketing, business intelligence, market research
    
IBM
Published By: IBM     Published Date: Jan 08, 2016
The insurance industry is facing multiple forces of change - rapid digitization, changing demographics, rising customer expectations, challenging economic environment and expanding risk of sophisticated fraud.
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ibm, insurance, customer, risk, changing demographics, customer expectations, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Dec 01, 2014
With the introduction of sophisticated threats such as advanced phishing and malware, authentication can become less effective. Authentication methods can be bypassed by fraudsters and traditional risk-based authentication solutions can cause many users to be unnecessarily challenged and disrupted, yet do not manage to reduce fraud. As fraud rises, there is a strong need for fraud tools that can detect account takeover and fraudulent transactions. IBM® Security Trusteer™ Pinpoint Criminal Detection software offers a next generation approach that helps address the challenges of traditional risk engines.
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fraud detection, cybercrime, cyber threat, malware
    
IBM
Published By: IBM     Published Date: Feb 11, 2015
Maintain visibility and control with proven security solutions for public, private and hybrid clouds. IBM Security solutions provide layered protection and deep insight across public, private and hybrid cloud environments. They help organizations manage user identities, protect data and applications, and prevent sophisticated attacks with advanced analytics.
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security solutions, layered protection, protect data, advanced analytics, ibm
    
IBM
Published By: IBM     Published Date: Mar 11, 2015
The primary approaches used to fight advanced threats over the past several years simply aren’t effective. Traditional methods such as user education, vulnerability patching, and malware detection have failed to protect enterprises against the current threat landscape. Attackers continuously develop sophisticated tactics and evasion techniques to bypass the latest protection methods, requiring the security industry to find a different approach to malware protection. Trusteer has pioneered a new cybercrime prevention approach that provides unparalleled protection against spear-phishing, drive-by downloads and advanced, information-stealing malware.
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ibm, malware detection, cybercrime prevention, it security solutions
    
IBM
Published By: IBM     Published Date: Apr 09, 2015
The information explosion, the proliferation of endpoint devices, growing user volumes and new computing models like cloud, social business and big data have created new vulnerabilities. Data security is a moving target—as data grows, more sophisticated threats emerge; the number of regulations increase; and changing economic times make it difficult to secure and protect data. Because data is a critical component of daily business operations, it is essential to ensure privacy and protect data no matter where it resides. Different types of information have different protection requirements; therefore, organizations must take a holistic and systematic approach to safeguarding information.
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ibm, cloud, social business, big data, data security, data protection, privacy
    
IBM
Published By: IBM     Published Date: Oct 06, 2015
Data security is a moving target—as data grows, more sophisticated threats emerge; the number of regulations increase; and changing economic times make it difficult to secure and protect data.
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ibm, data security, big data, endpoint devices, safeguarding
    
IBM
Published By: IBM     Published Date: Apr 06, 2016
The information explosion, the proliferation of endpoint devices, growing user volumes and new computing models like cloud, social business and big data have created new vulnerabilities. Data security is a moving target—as data grows, more sophisticated threats emerge; the number of regulations increase; and changing economic times make it difficult to secure and protect data. Because data is a critical component of daily business operations, it is essential to ensure privacy and protect data no matter where it resides. Different types of information have different protection requirements; therefore, organizations must take a holistic and systematic approach to safeguarding information.
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ibm, data security, risk management, big data
    
IBM
Published By: IBM     Published Date: Jun 07, 2016
In a multi-database world, startups and enterprises are embracing a wide variety of tools to build sophisticated and scalable applications. IBM Compose Enterprise delivers a fully managed cloud data platform so you can run MongoDB, Redis, Elasticsearch, PostgreSQL, RethinkDB, RabbitMQ and etcd in dedicated data clusters.
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ibm, analytics, database, ibm compose enterprise
    
IBM
Published By: Cisco     Published Date: Jul 11, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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Cisco
Published By: Lancope     Published Date: Jun 21, 2014
Join us on June 25th at 2PM BST to find out how to detect sophisticated cyber attacks using network logging technologies and learn how you can use these technologies to create an audit trail of network activity.
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lancope, cyberattack, cyber criminals, network security, hackers, audit trail, cyber audit, network intelligence
    
Lancope
Published By: IBM     Published Date: Apr 20, 2017
Cybercrime is more sophisticated and dangerous than ever before, and the scope of newly emerging threats is unprecedented. At the same time, the growing number and diversity of endpoints in the enterprise is expanding the network edge to the point of disappearing. Both these trends will continue with ongoing bring your-own-device (BYOD) initiatives and explode with the emerging Internet of Things (IoT).
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cyber crime, security compromise, software management, information security, it management
    
IBM
Published By: IBM     Published Date: May 01, 2017
Endpoints continue to advance… Employees come and go... And the security landscape is in constant flux. IT leadership must rise to the challenge of managing a disparate and growing number of endpoints, operating systems, and platforms. The only efficient method of managing and securing all endpoints, their users, apps, content, and data is to implement and deploy a unified endpoint management (UEM) solution that changes and adapts with new technology, more skilled users, and increasingly sophisticated attacks by hackers. Read onward to learn why UEM is necessary, how it addresses complex problems encountered in the modern enterprise, and best practices for a successful deployment.
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endpoints, employees, security landscape, security leaders, it security, unified endpoint management
    
IBM
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