strategies

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Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction, mobile marketing, online video marketing, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
    
Bazaarvoice
Published By: MoreVisibility     Published Date: Jun 04, 2012
Want to maximize your PPC advertising efforts? Take a moment to see what best practices we advise to ensure search engine marketing success.
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interactive marketing, web analytics, managed hosting services, website/graphic design
    
MoreVisibility
Published By: Project Perfect     Published Date: Jan 28, 2010
This paper discusses the external affairs of Project Management Offices instead of focusing on the internals.
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pmo, project management office, external affairs, strategies, diplomacy, eric tse, project management
    
Project Perfect
Published By: Symantec.cloud     Published Date: Jan 26, 2011
This report examines the new generation of threats, vulnerabilities and attacks, and explores the role that cloud security strategies can play in managing core risks to organizations of all sizes and across all industries.
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symantec cloud, web threats, threats, vulnerabilities, cloud security, productivity, mobile communication
    
Symantec.cloud
Published By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
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social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas, social media monitoring, best practices, social strategy, crm solutions/software, customer experience/engagement
    
Radian6
Published By: Webfishery     Published Date: Aug 03, 2010
This white paper explains how businesses can develop effective strategies to improve efficiency and reduce networking and application costs.
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application management, white paper
    
Webfishery
Published By: GoToWebinar     Published Date: Apr 06, 2011
This white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.
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citrix gotowebinar, webinars 2.0, web conferencing, citrix gotowebinar, social media, interactive engagement, web 2.0, interactive marketing, webinars & web conferencing, online video marketing, social media marketing, lead generation & automation
    
GoToWebinar
Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
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citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts, information delivery, sophisticated sales marketplace, customer comprehension, business relationship, selling power, prospects, interactive marketing, marketing software, webinars & web conferencing, customer experience/engagement, lead generation & automation
    
GoToMeeting
Published By: SAS     Published Date: Aug 03, 2016
New analytics tools and services are helping organizations extract exceptional business value from the massive volumes of available data provided by various internal and external sources. Many companies are harnessing these insights to improve operational and business processes, troubleshoot problems, identify business opportunities, and generally compete and innovate better. Now the benefits of analytics in those areas are prompting companies to look to analytics to improve information security. Enterprise security organizations are under tremendous pressure to change. Traditional perimeter-focused security controls and strategies have proved inadequate against modern, highly targeted attack campaigns.
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best practices, technology, security, enterprise, analytics
    
SAS
Published By: Profiles International     Published Date: Aug 30, 2010
Download this guide we'll provide you with the Top 5 Strategies for Motivating and Retaining Top-Performing Employees: Employee Orientation, Performance Evaluations, Occupational Assessments, Succession Planning
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retention, keeping employees
    
Profiles International
Published By: GoToTraining     Published Date: Apr 06, 2011
This new eBook by Tom Bunzel explores how to successfully take in-person training online; strategies for utilizing the Web and social media to enhance learning; and what to look for in an online training solution.
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citrix gototraining, online training, online presentation, video conferencing, web social media, tom bunzel
    
GoToTraining
Published By: Knowledge Marketing     Published Date: Sep 27, 2010
How to successfully integrate existing social media campaigns with email marketing strategies
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integration, email, social media, email marketing, campaign, campaign management, email marketing services/software
    
Knowledge Marketing
Published By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
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adobe, ecm, mobile device, c&c, enterprise content management, collaboration, ecm, interactive/pr agencies, crm solutions/software, e-commerce solutions, trust and security, other
    
Adobe
Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
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adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management, interactive/pr agencies, content management systems, interactive marketing, marketing software, web analytics, crm solutions/software, e-commerce solutions
    
Adobe
Published By: World Data Products, Inc.     Published Date: Oct 04, 2010
This three section white paper explains strategies on how to develop, apply, and maintain a security program.
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world data products, secure network, security policies, monitoring and testing
    
World Data Products, Inc.
Published By: Virgin Pulse     Published Date: Jun 26, 2013
When it comes to engaging employees in workplace wellness programs today, the operative phrase is quickly becoming, “Let the games begin!” After suffering decreasing engagement and fewer savings than they initially expected from their wellness programs, employers are boosting participation by incorporating gamification—the emerging field of applying game mechanics and strategies to various types of applications and programs. The end game, you might say, is lower healthcare costs, along with happier, more productive and engaged employees.
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corporate wellness, heathcare, healthcare reform, benefits, engagement, gamification, healthcare costs, employee hapiness
    
Virgin Pulse
Published By: Meet My Brand Tryvertising Agency     Published Date: Nov 13, 2010
Strategies Using Human Resource Executives for Brand Identity
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branding, brand identity, marketing, social media, social marketing, product placement, advertising
    
Meet My Brand Tryvertising Agency
Published By: Lumension     Published Date: Mar 28, 2011
Learn three strategies to effectively take control of organizational endpoints and mitigate the rising risk from application viruses in this whitepaper.
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lumension, organizational endpoint, risk mitigation, application virus, operating system, microsoft
    
Lumension
Published By: EMC Corporation     Published Date: May 27, 2011
In this brief, IDC discusses the challenges of using tape and the benefits of disk-based data protection solutions with data deduplication, especially if a business is experiencing unabated data growth, a lack of recovery performance, and increased costs associated with physical tape.
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emc, idc, backup and recovery, data protection solutions, data deduplication, data growth, recovery performance
    
EMC Corporation
Published By: EMC Corporation     Published Date: Mar 08, 2012
In this brief, IDC discusses the challenges of using tape and the benefits of disk-based data protection solutions with data deduplication, especially if a business is experiencing unabated data growth, a lack of recovery performance. Find out more.
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idc, disk based, data protection, unabated, data growth, recovery, backup
    
EMC Corporation
Published By: Geary Interactive     Published Date: Jan 06, 2011
This whitepaper looks at how digital marketers can fine tune their web analytics implementations to ensure their digital marketing strategies are successful.
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digital marketing, web analytics, interactive marketing, digital analytics strategies, web analytics agency
    
Geary Interactive
Published By: Agile     Published Date: Jan 24, 2011
This paper explains the current environment IT organizations are faced with in terms of hiring and retaining top talent, and provides four hiring strategies technology leaders must consider to remain competitive.
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it staffing, it recruitment, hiring top talent, it jobs, high-demand it skills
    
Agile
Published By: East Coast Catalyst     Published Date: Jan 26, 2011
A white paper to assist senior managers in planning their corporate or business unit digital strategies.
Tags : 
digital marketing strategy, web marketing strategy, interactive marketing
    
East Coast Catalyst
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