superbrands

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Published By: Wildfire Interactive     Published Date: Aug 08, 2012
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.
Tags : 
wildfire, superbrands, superfans, best practices, fan growth, marketing, social brands, customer outreach, interactive marketing, customer experience/engagement, market research, data management/analytics
    
Wildfire Interactive
Published By: Wildfire Interactive     Published Date: Sep 29, 2012
The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?
Tags : 
wildfire, marketing, social marketing, brand marketing, emerging marketing, customer experience/engagement, market research, social media marketing, branding
    
Wildfire Interactive
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