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Published By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jul 19, 2018
A growing urban population is putting increasing pressure on infrastructures – and creating a bigger challenge for governments to meet their safety, road performance and cost saving targets. Modern location mapping platforms are growing in accuracy and capabilities – giving governments a way to provide real-time, personalized and integrated mobility services to citizens. In Ovum’s Location Platform Index, 2H17, HERE has been ranked a leader based on overall reach and completeness – and the leader for platform completeness. In this report, you can see exactly how we measure up in the market against some of the leading competition.
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HERE Technologies
Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies
Published By: HERE Technologies     Published Date: Aug 29, 2018
With urbanization set to increase rapidly – the UN predicts that by 2050, 68% of the world’s population will live in urban areas – discover how, with HERE, you can keep your city moving. And make it more safe, efficient, and green. HERE is already working with governments around the world to keep traffic flowing and pollution down. In this guide, discover how, with our growing network of sensors and over 30 years’ experience, we can deliver the real-time insights to keep you abreast of what’s actually happening on your roads, so you can better meet government safety and mobility targets.
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public sector, urbanization
    
HERE Technologies
Published By: Arbor     Published Date: Sep 15, 2014
DDoS attacks are the primary threat to the availability of your network. In 2014, the number of DDoS attacks continues its trend upward in both size and complexity. Today, attacks topping 100Gbps have become common. So have complex threats such as application-layer attacks against DNS and encrypted Web services. Taxing security teams even more is the rise in multi vector attacks which target applications, existing stateful infrastructure like Firewalls and IPS devices and upstream connectivity, all in a single sustained attack.
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ddos attacks, it security, application layer attacks
    
Arbor
Published By: Arbor     Published Date: Sep 15, 2014
In this whitepaper, noted industry analyst Richard Stiennon examines the emerging requirement in the ongoing arms race with threat actors. Despite years of investment in multiple layers of security defenses, every organization is still wide open to targeted attacks. It is practically impossible to stop all possible attacks. Even next-generation firewalls, complete alerting and logging collected in a SIEM, and universal patch management and vulnerability discovery has proven to be ineffective against threat actors who are motivated, skilled and determined. This paper answers the critical questions about security analytics and explains why it is one of the fastest growing product categories in security.
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cyber defenses, threat actors, it security, security analytics
    
Arbor
Published By: Mimecast     Published Date: Nov 26, 2018
If you are among the IT professionals feeling a little uneasy about relying solely on the email security provided by Microsoft in Office 365™, you are not alone. Here’s the good news, you can regain the same sense of security that you had when you were managing email servers on-premises with the right third-party solution. TechTarget summarizes how you can easily and effectively realize the benefits of Office 365 with a complementary third-party solution that can not only mirror the kind of layered security built for on-premises solutions, but also ensure uninterrupted access to Office 365 email, even if it crashes.
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Mimecast
Published By: Mimecast     Published Date: Jan 17, 2019
Two-thirds of all internally generated email sent is from employees communicating within an organization*. Yet most IT organizations only focus on inbound email when it comes to protecting against cyber-attacks. In doing so, they ignore the serious risks posed by internal and outbound emails and the actions of two at risk groups of users - the compromised and careless employee. Mimecast Internal Email Protect extends the security capabilities of Targeted Threat Protection to provide advanced inside-the-perimeter defenses. Watch this on-demand webinar where Mimecast’s Chief Trust Officer, Marc French, and Cyber Security Strategist, Bob Adams discuss: The top things to do to optimize your Targeted Threat Protection implementation and prepare for addressing the threats on the inside. The multiple ways internal email threats start, and why human error nearly always plays a role. The scale and impact of attacks that spread via internal email. How to extend your current protection with Mim
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Mimecast
Published By: Cisco Umbrella EMEA     Published Date: Dec 03, 2018
The rise of ransomware over the past few years is an ever-growing problem that has quickly become an extremely lucrative criminal enterprise. Targeted organizations often believe that paying the ransom is the most cost-effective way to get their data back — and, unfortunately, this may also be the reality. The problem is that every single business that pays to recover their files is directly funding the development of the next generation of ransomware. As a result, ransomware is evolving at an alarming rate with new and more sophisticated variants. This makes defending your organization's data against ransomware more critical than ever. But where do you start? Lots of questions come to mind. We've got the answers.
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Cisco Umbrella EMEA
Published By: Cisco Umbrella EMEA     Published Date: Dec 03, 2018
Your users, especially when working outside of the office, no longer need to always connect to the corporate network to get work done. They often connect directly to SaaS apps. And, let’s face it, employees also don’t turn on the VPN if they’re using their work laptop for personal use — which means they’re left with very little security protection. Plus, many organizations are now using direct internet connections at branch offices, which means employees and guest users don’t get the protection of your traditional security stack. Not only are more offices connecting directly to the internet — it’s estimated that 70% of branch offices already have some direct internet access — but attackers recognize these weak points in their targets and have started exploiting them more. To solve these new challenges, security controls must also shift to the cloud. This in-depth white paper describes how security must evolve to protect users anywhere they access the internet.
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Cisco Umbrella EMEA
Published By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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customer analytics, data matching, big data, competitive advantage, customer loyalty
    
IBM
Published By: Juniper Networks     Published Date: Feb 01, 2016
This new report from TechTarget identifies three specific challenges to overcome: Deploying an integrated suite of security services Closing the gap between intelligence and enforcement Centralizing visibility and management
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Juniper Networks
Published By: Juniper Networks     Published Date: Feb 01, 2016
In this paper from TechTarget you will examine: The six key considerations for building security into your architecture The value of an integrated and automated security strategy How the Juniper Unite architecture enables it all
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Juniper Networks
Published By: Juniper Networks     Published Date: Feb 01, 2016
Download this TechTarget report and learn how to: Improve operational efficiency Strengthen end-to-end enterprise security Find the right automation solution Deliver bottom-line results
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Juniper Networks
Published By: Juniper Networks     Published Date: Feb 01, 2016
Juniper’s integrated security solutions are known for successfully protecting some of the world’s most demanding mission-critical environments, based on four core criteria from TechTarget: Breadth of capabilities in one solution Mission-critical performance and reliability Threat intelligence: open source and expertise
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Juniper Networks
Published By: Juniper Networks     Published Date: Feb 01, 2016
According to TechTarget, partnering with the right vendor to modernize your network can benefit business in three ways: Simplify the network to make management more efficient Secure the network for total visibility and control Adopt an open framework for agility and scalability
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Juniper Networks
Published By: Oracle     Published Date: Mar 28, 2017
A loyalty program can deliver a number of important benefits to restaurants, coffee shops or other food and beverage operations. It provides restaurant operators with a way to reward customers and encourage repeat business. It is also an effective, measurable marketing tool – by gathering details about your guests, such as their e-mail address and location or date or birth, you can target them with promotions to help grow your revenue.
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recipe, food, restaurant, engagement, loyalty program, oracle
    
Oracle
Published By: IBM     Published Date: Jul 21, 2016
This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of what matters most to your clients. Knowing them well helps to provide targeted, personalized service that they value and increases their loyalty. It’s a smart pathway for reducing churn and generating new revenue models through meaningful cross-selling opportunities in today’s customer-centric world.
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ibm, banking, client insight, financial services, engagement, client insights
    
IBM
Published By: IBM     Published Date: May 02, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM
Published By: Kaspersky Lab     Published Date: Oct 30, 2014
You’re aware of the threats of malware to your business but what about the ever-changing ground rules? Cybercriminals today are launching attacks against businesses by copying sophisticated malware and techniques used to target governments and high-profile organizations.
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malware threats, cyberespionage, security technologies
    
Kaspersky Lab
Published By: Kaspersky Lab     Published Date: Oct 30, 2014
In recent years, threat actors have become increasingly focused on targeting corporations to obtain sensitive information for financial profit or economic espionage. Regardless of the adversaries’ motives, corporations understand the need to implement defensive measures to secure their infrastructure and sensitive data while mitigating the risk of future attacks.
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financial profit, economic espionage, it security, risk mitigation
    
Kaspersky Lab
Published By: Blue Coat Systems     Published Date: Jun 30, 2011
This security report provides an overview of the changing ways in which people are using the Internet and the new methods cybercrime is using to target their attacks.
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blue coat, wan optimization, secure web gateway, application performance monitoring
    
Blue Coat Systems
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer
    
Neustar
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