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Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
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Oracle OMC
Published By: MessageLabs     Published Date: Sep 22, 2008
In this whitepaper, get a detailed look at dangerous robot networks or “botnets,” such as Sobig, StormWorm and MayDay. Understand how their creators are constantly evolving these threats to prevent detection by traditional forms of security. Finally, learn how the MessageLabs solution provides unique protection against botnets.
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botnet, bot, messagelabs, email security, malware, virus
    
MessageLabs
Published By: Clearswift     Published Date: Jun 09, 2008
This short guide summarizes ten steps to web security. Do them all, and you'll be better protected than 98% of enterprises out there. But the target never stands still. More than the steps listed here, it's important to focus on the principles behind the steps, including: policy, vigilance, simplification, automation and transparency.
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clearswift, web security, internet security
    
Clearswift
Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
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facebook, marketing, social media, emerging marketing, social media marketing, market research, interactive marketing, web analytics, business intelligence, usability
    
Facebook
Published By: ESET     Published Date: Sep 21, 2012
Cyber-thieves are targeting smaller businesses, is yours next? Less IT staff and tight budgets make you a target. Get this critical tech brief to learn about four critical security counter measures.
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cybercrime, security, eset, defense, small business
    
ESET
Published By: Realtime Publishers     Published Date: Jul 21, 2011
Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.
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realtime publishers, content marketing campaign, it lead generation, software evaluations, drive software downloads, lead nurturing, content mapping, software technology marketing, content management systems, marketing software, business intelligence, data management/analytics, lead generation & automation
    
Realtime Publishers
Published By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising, interactive marketing, website/graphic design, business intelligence
    
Advertising.com Sponsored Listings
Published By: Data Stax     Published Date: Apr 27, 2012
This paper will enable those implementing a NoSQL strategy to make more informed decisions when (1) choosing a particular set of NoSQL software, and (2) deciding which vendors to target. Find out more today!
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sql, data stax, datastax, nosql, software, database management, data management, database
    
Data Stax
Published By: Symantec     Published Date: Oct 19, 2012
Endpoint protection platforms continue to struggle to block typical malware threats, and are even less effective with low-volume targeted attacks. A few vendors have started to provide proactive tools - which ones are currently best-of-class?
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endpoint protection, symantec, data security, proactive tools, security analysis
    
Symantec
Published By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Viavi Solutions     Published Date: Feb 22, 2018
Is your Network Performance Monitoring and Diagnostics (NPMD) solution a target for attackers? With increasingly creative exploits, it is important to stay ahead of the curve when it comes to data protection. NPMD tools that do not keep pace can leave your information vulnerable.
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Viavi Solutions
Published By: Emulex Corporation     Published Date: Nov 07, 2013
Organizations don’t know what’s going on inside their networks, and that’s costing them real money. Deploying an intelligent recording fabric with guaranteed 100% packet capture, accuracy, and storage is fundamental to solving the problem. But how do you embrace the new paradigm? To get started, create a list of the system criteria that are mandatory to delivering reliable and complete visibility information to your engineers, so you can be sure their decision-making is on target. The impact of network performance problems on worker productivity has become a serious business risk. To mitigate it, organizations need to strategically embrace a network recording infrastructure that provides them with accurate, network-wide visibility. Only accurate visibility will empower them to slash maximum and mean response and repair times and keep network-reliant business applications and processes running. Download this Whitepaper for more information.
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network monitoring, network visibility, technology, endace, best practices
    
Emulex Corporation
Published By: FireEye     Published Date: Feb 28, 2014
Organizations face a new breed of cyber attacks that easily thwart traditional defenses. These advanced attacks are targeted. They are persistent. And they are devastatingly effective at breaching your systems and stealing your sensitive data. This paper examines: The limitations of existing security solutions; Several security architectures, including sandbox-based products; An architecture built from the ground up to truly protect against today's advanced attacks.
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fireeye, persistent threats, advanced attacks, data centers, cyber-attacks, speed of detection, accuracy of detection, small businesses, information security, security threats, fireeye platform, protecting data, cyber targets, cybercriminals, prime target, midsize businesses
    
FireEye
Published By: FireEye     Published Date: Mar 05, 2014
Cyber attacks are growing more sophisticated and, more often than not, target small and midsize businesses (SMBs). One unlucky click - a malicious email attachment, a link to a legitimate but compromised website - could result in a costly data breach that drains your bank account and customer trust. This paper explains targeted attacks and examines reasons cyber attackers are aiming at small and midsize businesses, including: Value of your data; Low risk and high returns for criminals; Why SMBs are easier targets.
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fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors, real-time security, malicious code installs, block callbacks, threat intelligence, malware forensics, cyber warfare
    
FireEye
Published By: FireEye     Published Date: Mar 05, 2014
Today's cyber attacks have changed radically from just a few years ago. No longer are they the sole province of opportunistic crooks, online vandals and digitial ""hacktivists."" Today, advanced cyber attacks are the weapon of choice for organized criminal enterprises and nation-states. This white paper highlights: Why organizations need much more than fundamental security tools; Strategies for dealing with advanced targeted attacks.
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fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors, real-time security, malicious code installs, block callbacks, threat intelligence, malware forensics, cyber warfare
    
FireEye
Published By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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Adobe
Published By: Epicor     Published Date: Jul 06, 2017
It’s hard to make good decisions without good information. Having access to data, and the tools to quickly analyze that data, is essential. Without data, you are blind to how your business is performing and areas for improvement—all you have to go on is instinct. A robust business intelligence (BI) system can provide new insights to help steer your distribution organization clear of obstacles that impede growth—and toward the opportunities that enable it. A monthly report just doesn’t cut it anymore. You need real-time information, and if you’re running legacy software, it’s probably slowing you down.
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erp software, enterprise resource planning software, business intelligence, distribution, inventory management, distribution software
    
Epicor
Published By: Epicor     Published Date: Aug 10, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs • Get the advantage in-the-aisles with check-out and support through your mobile device This eBook includes comments from Epicor customers that are using the tools Eagle provides to reduce inventory costs, increase margins, and drive customer loyalty.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor
    
Epicor
Published By: Epicor     Published Date: Sep 21, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicoreagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
    
Epicor
Published By: Infoblox     Published Date: Sep 09, 2014
Stories about devastating cyberattacks are plaguing the news. Why? The DNS protocol is easy to exploit. See your network the way hackers do—as an easy target. Learn how you can effectively secure your DNS infrastructure today.
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infoblox_dns_firewall, infoblox_dns, infoblox_dns_server, infoblox_security, infoblox_dns_security, infoblox_security_device_controller, infoblox_dhcp_fingerprinting, infoblox_sdc, infoblox_dnssec, infoblox_dns_security_extension, infoblox_ddos, infoblox_denial_of_service, infoblox_distributed_denial_of_service, dns_security, dns_server, dns_firewall, apt, advanced_persistent_threat, malware, malicious_software
    
Infoblox
Published By: Infoblox     Published Date: Sep 09, 2014
DNS is a key part of enterprise networks but increasingly targeted by hackers. Traditional security measures such as next-generation firewalls or secure web gateways won’t shield your infrastructure from attacks. Learn how to protect your DNS today.
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infoblox_dns_firewall, infoblox_dns, infoblox_dns_server, infoblox_security, infoblox_dns_security, infoblox_security_device_controller, infoblox_dhcp_fingerprinting, infoblox_sdc, infoblox_dnssec, infoblox_dns_security_extension, infoblox_ddos, infoblox_denial_of_service, infoblox_distributed_denial_of_service, dns_security, dns_server, dns_firewall, apt, advanced_persistent_threat, malware, malicious_software
    
Infoblox
Published By: Infoblox     Published Date: Jun 18, 2015
This in-depth white paper from the SANS institute will bring you up to speed on today’s most dangerous vulnerability. In it, you will learn about: • How DNS works, and why, if unprotected, it can put your network at risk • The different kinds of DNS attacks—and who’s been hit by them • Major compliance frameworks that address the problem • Effective governance and best practices
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infoblox, dns, attacks, effective governance, sans institute, compliance frameworks
    
Infoblox
Published By: Oracle     Published Date: Jan 28, 2015
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
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Oracle
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