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Published By: Webtrends     Published Date: Apr 21, 2010
Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.
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webtrends, targeting, data mart, marketing tools, segmentation, segments, marketing software
    
Webtrends
Published By: Wheelhouse     Published Date: Aug 09, 2013
Business telephony is changing more rapidly than ever before. Several developments are driving this accelerating change. They range from targeted technical initiatives to broad communication technology trends. If keeping your business communication strategy up to date seems difficult now, it will become much more so in the future. It is also important to stay abreast of – or ahead of – the latest developments; if you don’t, you’ll find yourself with a seriously outdated communication system. And that could put you at a competitive disadvantage.
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communications, strategy, future-proofing, telephony
    
Wheelhouse
Published By: WNS     Published Date: Jun 21, 2017
'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets. WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base and revenue from sales.
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consumer survey, data set, u&a studies, analysis, non-users, price optimization, brand affinity, cpg
    
WNS
Published By: Workday     Published Date: Jul 30, 2019
When your organization moves quickly to drive growth and profitability, you can risk missing business targets due to inaccurate data, gaps in processes, and limited visibility into real-time metrics and analytics. Download the report to learn how you can get the most out of your data.
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Workday
Published By: Workterra     Published Date: Oct 25, 2017
Any number of characteristics put the mid-market employer in a league of its own, placing it somewhere between the niche-focused small businesses of Main Street, USA, and the complex enterprise-level organizations that conduct business on a global scale. HR technology is a shining example of this place in the middle. HR for mid-market employers must fulfill needs that can’t be met by benefits administration and core HR solutions designed to narrowly target either small businesses or enterprise organizations.
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Workterra
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions, emerging marketing, crm & customer care, marketing research
    
Wyng
Published By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
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search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
    
Wyng
Published By: Yext     Published Date: Sep 03, 2014
The key to a mobile local campaign is the Mobile Local Landing page. Download this whitepaper to find out the 3 cornerstones to a successful Mobile Local Landing Page.
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yext, marketing, internet marketing, mobile marketing, mobile local landing page, landing page, mobile local campaigns, user experience
    
Yext
Published By: Zebra Technologies     Published Date: Oct 01, 2018
Enterprise vendors providing indoor location services must offer multiple technologies to satisfy diverse use cases. I&O leaders should evaluate vendors based on their ability to meet end-user granularity requirements and address the usage scenarios across the entire targeted vertical market.
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Zebra Technologies
Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting, interactive/pr agencies
    
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