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Published By: Dome9     Published Date: Apr 25, 2018
Last year at this time, we forecast a bumpy ride for infosec through 2017, as ransomware continued to wreak havoc and new threats emerged to target a burgeoning Internet of Things (IoT) landscape. ‘New IT’ concepts – from DevOps to various manifestations of the impact of cloud – seemed poised to both revolutionize and disrupt not only the implementation of security technology, but also the expertise required of security professionals as well. Our expectations for the coming year seem comparatively much more harmonious, as disruptive trends of prior years consolidate their gains. At center stage is the visibility wrought by advances in data science, which has given new life to threat detection and prevention – to the extent that we expect analytics to become a pervasive aspect of offerings throughout the security market in 2018. This visibility has unleashed the potential for automation to become more widely adopted, and not a moment too soon, given the scale and complexity of the thre
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Dome9
Published By: Drift     Published Date: Aug 05, 2019
Drift and Demandbase are joining forces to revolutionize the way businesses do accountbased marketing (ABM). Want to join us? In this guide, we explore how adopting a conversational approach to ABM can help you amplify your existing strategy and help you be more targeted, proactive, and consistent with your outreach. When you’re finished reading, you’ll come away with a step-by-step set of instructions for implementing a conversational ABM game plan for your business.
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Drift
Published By: Drillinginfo     Published Date: Nov 17, 2015
For this edition of the DI expert series, we’ve prepared some remarkable technical insights regarding the geology of the top plays and emerging formations in the U.S. From comparing the efficiency of Wolfcamp production intervals with the Cline Shale in West Texas, to providing spatial distribution analyses and production trends for the Canyon Granite Wash in the Anadarko, our experts evaluated the complexities of prolific oil and gas regions and outlined essential takeaways. We also examined the sweet spots of the Mississippi Lime play, and offer insights regarding optimal target of penetration for this highly porous, commercially developed region. Lastly, we explored the geology of the world-renowned Eagle Ford Shale Play in the Gulf Coast Basin and provided observations regarding the influence of stress on this prominent play.
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geology, shale, play, technical, insight, formations, efficiency, distribution
    
Drillinginfo
Published By: Druva     Published Date: Mar 30, 2016
Why the public cloud has become the state-of-the-art target for backup, archiving, and disaster recovery
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druva, public cloud, enterprise data protection, backup, archiving, disaster recovery, cloud
    
Druva
Published By: Dun & Bradstreet     Published Date: Dec 08, 2015
A guide to creating stronger marketing campaigns with better data.
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove. This whitepaper provides everything you need to build a business case for customer data management, including: What organizational data maturity is and how it benefits the business Actual performance outcomes of data-mature organizations Data maturity’s quantifiable impact on targeting, nurturing and close
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Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Feb 16, 2016
By 2017, 83% of all online advertising will be purchased programmatically, according to eMarketer. Don’t left behind. Download this informative eBook to learn why you should be investing in programmatic right now. Whether you're a beginner with a basic curiosity, or you have already executed a programmatic ad buy but you want to learn more, you'll discover exactly what programmatic is, why you need it, and how it works. Ultimately, you'll discover why Programmatic Matters. You’ll learn: • The key players in the programmatic ecosystem and how to work with them to execute a successful campaign • Why data is the key ingredient of programmatic • How to leverage targeting to your advantage
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Dun & Bradstreet
Published By: Dyn     Published Date: Apr 27, 2016
Download the newest TechTarget whitepaper and learn how to: - Optimize infrastructure spend - Overcome foundational business challenges - Gain and retain new customers - Increase brand loyalty and partner relations...and more
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dyn, internet, internet performance, customer relations, cloud, it efficiency
    
Dyn
Published By: E.ON     Published Date: Nov 21, 2018
The government has made it clear that it sees electric vehicles as the main way of reducing carbon emissions from road transport and improving air quality. The Road to Zero strategy states that the UK government wants 'one of the best electric vehicle infrastructure networks in the world' and unveiled targets for at least fifty per cent of new car sales to be ultra low emission by 2030, and forty per cent of new vans. See how E.ON can help your business get ahead of the game by downloading this whitepaper today!
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E.ON
Published By: EchoMail Inc.     Published Date: Mar 16, 2007
Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.
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e-mail marketing, e-mail management, online customer care, targeted e-mail campaigns, e-mail campaigns, email marketing, email management, echomail
    
EchoMail Inc.
Published By: eDataSource     Published Date: Mar 20, 2017
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it won’t generate a response if it isn’t delivered. So, what can today’s marketers do to make sure their messages hit the inbox?
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
Published By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
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ektron, content targeting, lead nuturing, website, roi, relevancy, website development, emerging marketing
    
Ektron
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
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email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
    
Eloqua
Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
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email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
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oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring
    
Eloqua
Published By: EMC Corporation     Published Date: Mar 08, 2012
Data deduplication is not just altering how backup targets are used; it dramatically affects operating efficiencies, simplifies remote office data protection, and makes disaster recovery significantly more affordable and realistic. Read on.
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leveraging, emc, deduplication, solutions, backup, recover, long-term information, retention
    
EMC Corporation
Published By: EMC Corporation     Published Date: Mar 08, 2012
This white paper highlights several new features within EMC ®Avamar ® 6.0 that specifically target and greatly advance the capabilities and performance of VMware data protection.
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leveraging, emc, deduplication, solutions, backup, recover, long-term information, retention
    
EMC Corporation
Published By: EMC Corporation     Published Date: May 27, 2014
If success for you means real-time data management, SAP HANA can keep your business on target. Watch this video to find out how SAP HANA allows your systems to instantly adapt to the ever-changing business environment you work in, and discover how EMC’s solutions give you efficient disaster-tolerance and backup while improving efficiency with our industry-leading partners.
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emc, sap hana, vmware, virtualize sap, virtualize applications
    
EMC Corporation
Published By: EMC Corporation     Published Date: Aug 05, 2014
Large organizations can no longer rely on preventive security systems, point security tools, manual processes, and hardened configurations to protect them from targeted attacks and advanced malware. Henceforth, security management must be based upon continuous monitoring and data analysis for up-to-the-minute situational awareness and rapid data-driven security decisions. This means that large organizations have entered the era of data security analytics. Download here to learn more!
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big data, data management, security threats, advanced analytics, security management, predictive analytics, compliance
    
EMC Corporation
Published By: Emulex Corporation     Published Date: Nov 07, 2013
Organizations don’t know what’s going on inside their networks, and that’s costing them real money. Deploying an intelligent recording fabric with guaranteed 100% packet capture, accuracy, and storage is fundamental to solving the problem. But how do you embrace the new paradigm? To get started, create a list of the system criteria that are mandatory to delivering reliable and complete visibility information to your engineers, so you can be sure their decision-making is on target. The impact of network performance problems on worker productivity has become a serious business risk. To mitigate it, organizations need to strategically embrace a network recording infrastructure that provides them with accurate, network-wide visibility. Only accurate visibility will empower them to slash maximum and mean response and repair times and keep network-reliant business applications and processes running. Download this Whitepaper for more information.
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network monitoring, network visibility, technology, endace, best practices
    
Emulex Corporation
Published By: Endace     Published Date: Aug 20, 2012
Organizations don't know what's going on inside their networks, and that's costing them real money. Deploying an intelligent recording fabric with guaranteed 100% packet capture, accuracy, and storage is fundamental to solving the problem. But how do you embrace the new paradigm? To get started, create a list of the system criteria that are mandatory to delivering reliable and complete visibility information to your engineers, so you can be sure their decision-making is on target.
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endace, technology, white paper, network, intelligent recording fabric, infrastructure, business risk, intelligent network
    
Endace
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