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Published By: IBM     Published Date: Jan 07, 2016
Understand the growing need for next-generation network protection—and how IBM Security Network Protection provides the critical insight, visibility and control you need to protect against emerging threats and targeted attacks.
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ibm, networks, threats, protection, security
    
IBM
Published By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters
    
IBM
Published By: IBM     Published Date: Apr 04, 2016
Understand the growing need for next-generation network protection—and how IBM Security Network Protection provides the critical insight, visibility and control you need to protect against emerging threats and targeted attacks.
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ibm, network protection, ibm security network protection, network security
    
IBM
Published By: IBM     Published Date: Apr 06, 2016
The information explosion, the proliferation of endpoint devices, growing user volumes and new computing models like cloud, social business and big data have created new vulnerabilities. Data security is a moving target—as data grows, more sophisticated threats emerge; the number of regulations increase; and changing economic times make it difficult to secure and protect data. Because data is a critical component of daily business operations, it is essential to ensure privacy and protect data no matter where it resides. Different types of information have different protection requirements; therefore, organizations must take a holistic and systematic approach to safeguarding information.
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ibm, data security, risk management, big data
    
IBM
Published By: IBM     Published Date: Jul 07, 2016
Open-source is becoming an increasingly critical component being leveraged by agile enterprises. The capital investment required to develop next generation business solutions demands that components be built and targeted to the platform best suited for the task. Understanding the tools available for you or your developers to gain efficiencies to build solutions once, and deploy on a choice of scalable and reliable platforms is of paramount importance.
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ibm suse, suse enterprise linux server, linux, ibm power systems, open source, agile
    
IBM
Published By: IBM     Published Date: Jul 15, 2016
In this study commissioned by IBM, Forrester Consulting evaluates the changing security threats enterprises face today, as well as the evaluation and adoption trends regarding IPS as a result.
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forrester, ibm, security, consulting, access security, best practices, technology
    
IBM
Published By: IBM     Published Date: Jul 21, 2016
This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of what matters most to your clients. Knowing them well helps to provide targeted, personalized service that they value and increases their loyalty. It’s a smart pathway for reducing churn and generating new revenue models through meaningful cross-selling opportunities in today’s customer-centric world.
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ibm, banking, client insight, financial services, engagement, client insights
    
IBM
Published By: IBM     Published Date: Jul 28, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting.
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ibm, commerce, analytics, business insight, business analytics, business advisor, commerce data, predictive analytics
    
IBM
Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, e-commerce
    
IBM
Published By: IBM     Published Date: Sep 30, 2016
Understand the growing need for next-generation network protection—and how IBM Security Network Protection provides the critical insight, visibility and control you need to protect against emerging threats and targeted attacks.
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ibm, security, network protection, ibm security network protection, cyber threats, network
    
IBM
Published By: IBM     Published Date: Dec 15, 2016
BM Watson Health aims to transform the drug development process for life sciences – from research to commercialization. IBM Watson for Drug Discovery helps accelerate breakthroughs by enabling researchers to quickly analyze, identify, and prioritize new therapeutic targets and drug combinations for future study.
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ibm, watson, watson health, drug discovery
    
IBM
Published By: IBM     Published Date: Jan 27, 2017
High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-c entric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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IBM
Published By: IBM     Published Date: Apr 18, 2017
There are myriad software products, from complete CRM platforms that offer analytics to standalone or add-on software products that focus solely on analytics. There are analytics apps that can be added to your existing CRM platform. Or there’s the option to outsource analytics to a growing number of service providers. “The technologies are changing rapidly. There are a zillion startups offering either new tools or technologies, so it is kind of hard to navigate,”Mike Gualtieri, an analystfor Forrester Research Inc. in Cambridge, Mass., said in a recent webcast on analytics. “There isn’t just one platform that you’re going to need. There’s a whole ecosystem of platforms.” Having the right people on staff who know how to use the technology is equally important, analysts say. Analytics aren’t just for statisticians anymore—they’re used by sales, marketing and customer service teams in daily decision making.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
IBM
Published By: IBM     Published Date: Apr 18, 2017
Master data management (MDM) programs provide ways to ensure that data is consistent in different systems throughout an organization, but poorly managed initiatives are large and complicated affairs. This handbook will provides practical advice on how to develop and implement successful MDM programs that can pay big business dividends. Discover expert advice on: - Strategies and tactics for effective MDM processes - The technology considerations that should be factored into project plans - The ramifications of incorporating pools of “big data” into MDM efforts - And more
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
IBM
Published By: IBM     Published Date: Apr 18, 2017
Companies in all industries can benefit from a master data management program, advises MDM expert Anne Marie Smith. Learn how to enhance yours.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
    
IBM
Published By: IBM     Published Date: Apr 20, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: May 01, 2017
Today's mobile landscape is very much a moving target. IT managers must keep track of all types of devices and platforms, hundreds if not thousands of applications and a threat landscape that changes by the minute. In this ever-changing environment, IT staff often find themselves drowning in mobile minutiae, overwhelmed by mountains of endpoint data but unable to extract meaning from it or make business decisions based on it. The tactical challenge of keeping infrastructure and business data secure while keeping workers productive each day takes precedence. And even then, IT managers can find themselves choosing between security and productivity as they decide how best to spend limited time and resources. This whitepaper will guide you how to get deep visibility into relevant endpoint data within the platform, granting actionable intelligence that can have a measurable impact on your organization.
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it staff, applications, business data, data security, it managers, endpoint data, device, platforms
    
IBM
Published By: IBM     Published Date: May 02, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM
Published By: IBM     Published Date: Jun 22, 2017
Security threats are very real, and the stakes are higher than ever. Each day, tens of thousands of malware variants are created, with new classes of threats continually added and improved upon. Savvy attackers use polymorphic programs to alter malware into new form factors after each delivery. And all of this is exacerbated by the proliferation of mobile devices, cloud computing and social media—in fact, the intersection of these technologies provides fertile new ground for threats and malware. Today’s attacks are often not random, but targeted for maximum financial gain and impact. Rogue individuals and groups are constantly innovating new ways to attack organizations’ most valuable assets. As a result, traditional methods of dealing with threats are no longer enough. Organizations need more threat intelligence than ever before in order to effectively protect themselves.
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cyber security, global threat intelligence, malware prevention, cyber threat, protection
    
IBM
Published By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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customer analytics, data matching, big data, competitive advantage, customer loyalty
    
IBM
Published By: IBM     Published Date: Oct 13, 2017
Integrated Threat Management For Dummies, IBM Security Limited Edition, lays the foundation for effective tools and techniques that work together to help counter today’s advanced threats. Regardless of your role in the IT security organization, threat management tools and techniques will influence your job. Your role determines the part you play to effectively manage threats, including those targeting the cloud and your company’s data. If you are a Chief Information Security Officer (CISO) or security manager, this book explains in detail the types of tools you need to effectively prevent, detect, and respond to security incidents. If you’re in general business management, you’ll better understand the risks associated with enterprise computing and the reasons why a comprehensive portfolio of security tools that work well together is so important.
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malware prevention, network intrusion prevention, malware protection, ibm, firewall, mutating malware, cyber threats
    
IBM
Published By: IBM     Published Date: May 30, 2018
Security and risk management leaders are implementing and expanding SIEM to improve early targeted attack detection and response. Advanced users seek SIEM with advanced profiling, analytics and response features.
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IBM
Published By: IBM     Published Date: Jul 31, 2018
Simplify and secure identity and access management with IBM Cloud Identity for single sign-on, seamless access and improved efficiency.
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IBM
Published By: IBM APAC     Published Date: May 18, 2017
Welcome to IT as a Service For Dummies, IBM Limited Edition. IT as a Service is the emerging technique that gives technology leaders the flexibility of providing the right set of services to the business. The world of IT is changing dramatically. Businesses are increasingly discovering that IT services are becoming the foundation for the customer experience. IT as a Service isn’t simply a new delivery model for applications. Instead, IT as a Service is a new approach to providing an array of modular services that are targeted to solve changing business problems. While services can be as straightforward as compute or storage in the cloud, they can also be used to complex solutions. Other services may include microservices or integration services that enable a business to quickly create new solutions to help service customers in a more creative and efficient manner.
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service, dummies, ibm, cloud, mobile
    
IBM APAC
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