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Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Rubrik EMEA     Published Date: Apr 15, 2019
From stolen consumer data to sensitive data leaks, it seems that no one’s data has been safe in recent years. For numerous reasons, like misconfigured storage repositories and unpatched vulnerabilities, this trend is likely to continue. The integration of digital technology into all areas of business has resulted in more of our data being stored on computers and websites targeted by hackers, which has significantly increased the number of data breaches as well as organizations’ vulnerability to malware attacks. For example, the Equifax breach impacted 145 MM consumers, and with more employees working remotely on a wide range of devices, the threat landscape has expanded. The meteoric rise of the public cloud has compounded this issue, as data security requires new knowledge and skill sets in short supply, often leading to misconfigured and insecure solutions. Companies need to adopt the approach that every piece of data in their possession, on-premises or in the cloud, must be encryp
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encryption, data, key, cloud, bits, keys, ciphertext, entropy, plaintext, software
    
Rubrik EMEA
Published By: Forcepoint     Published Date: Mar 14, 2019
"Things are not as they used to be in the enterprise. Today’s employees are mobile, they’re storing and accessing data in cloud apps, and are in disparate networks. Yet, the threat-centric security approach, with its static policies forces decisions about cyber activity with no insight into the broader context. The result is a disproportionate number of flagged activities, overwhelming security teams who have no way to understand the ones most worthy of investigation. Read Rethinking Data Security with a Risk-Adaptive Approach to learn how a human-centric, risk-adaptive approach can help your organization be more proactive"
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data protection, data loss prevention, data leak prevention, data security, risk-adaptive, critical data, intellectual property protection, cybersecurity, cyber security, analytics, behavior analytics, dlp, data centric security
    
Forcepoint
Published By: HotSchedules     Published Date: Mar 28, 2019
Let’s just say it — inefficient restaurant employee scheduling practices can be Hell for managers. Trying to manage schedules with spreadsheets, sticky notes, missed phone calls and text messages isn’t just source of pain for your employees — it can also do more damage to your business than you might expect, including unnecessary labor spend, increased employee turnover and decreased customer satisfaction. In this eBook, we’re going to take a journey through the 9 Circles of Restaurant Employee Scheduling Hell and outline tangible paths to scheduling and labor management salvation.
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HotSchedules
Published By: Recorded Future     Published Date: Apr 18, 2019
Supercharge Your Security Alert fatigue is the desensitization that comes from being bombarded with too many alerts — a sense of hopelessness from being overwhelmed by tasks and not knowing where to begin. If an overabundance of security alerts is tiring you out, check out our new e-book, “5 Ways to Supercharge Your Security With Threat Intelligence.” It shows exactly how to use threat intelligence to get the context you need to do something with all that data.
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Recorded Future
Published By: NEC     Published Date: Dec 16, 2009
The proliferation of communications channels has set expectations around cost and productivity benefits. Unified Communications (UC) is proffered as a way of helping bring them all together, but companies struggle to justify the business case for it. Against this background, how important is UC as an approach to streamlining communications, and how can businesses exploit it?
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nec, business communication, productivity, unified communications, uc delivery
    
NEC
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
    
Context Optional
Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion, sharepoint, filenet, documentum, ecm, opentext, archive, assets, digital assets, website development, crm & customer care, marketing research, traditional marketing
    
Adlib Software
Published By: SAP     Published Date: Feb 03, 2017
In the digital economy, data is becoming more interconnected every day. The volume of highly-connected data is growing rapidly, while also becoming a highly-valued corporate asset. By exploring relationships among people, processes and things, new business opportunities emerge, helping grow your business's competitive advantage.
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SAP
Published By: Cisco     Published Date: Dec 20, 2018
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
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Cisco
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: SAP     Published Date: Nov 17, 2016
Gartner’s Critical Capabilities for Human Capital Management (HCM) evaluates solutions in the context of specific, important use cases and provides a comparative analysis. SAP SuccessFactors received highest use case scores for Core HR+Talent HCM Suites for Larger Global Org and European HQ’d Midmarket HCM Suite.
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sap, human resources, gartner, employee, cloud, hcm, enterprise
    
SAP
Published By: HPE Intel     Published Date: Jan 11, 2016
The world of storage is being transformed by the maturing of flash arrays, an approach to storage that uses multiple, solid state flash memory drives instead of spinning hard disk drives. An all-flash array performs the same functions as traditional spinning disks but in a fraction of the time required and in more compact form factors. Given its superior performance in certain contexts, all-flash arrays are experiencing strong industry adoption. However, best practices and a true understanding of key success factors for all- flash storage are still emerging. This paper is intended to educate you on best practices based on real user experience drawn from ITCentralStation.com. We offer all-flash user advice in selecting and building the business case for a flash array storage solution.
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HPE Intel
Published By: Freshdesk     Published Date: Aug 15, 2016
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love. In this whitepaper, we detail how you can - Provide your agents with complete context by pulling data from your third party systems into your helpdesk - Reduce ticket volume and help customers help themselves by setting up a knowledge base - Automatically assign tickets to the right team with ease thus reducing your agent's workload and many more!
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Freshdesk
Published By: Cherwell Software     Published Date: Apr 07, 2016
Highlights for Children, Inc. was founded in 1946 with the belief “that children are the world’s most important people.” Since its inception, the organization has been dedicated to helping children “become their best selves and become confident, caring, curious, and creative individuals.” Today, the Highlights for Children, Inc., family of companies includes educational publishers who publish textbooks and offer educational seminars for teachers, as well as a consumer division that publishes books, digital products, and four magazines for children ages 0-12. The flagship magazine is Highlights for Children, well known for its Fun with a Purpose.
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best practices, customer support, business intelligence, business optimization
    
Cherwell Software
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Feb 23, 2016
Businesses in virtually every industry are using location data to better understand their customers and users. By knowing how people move through and interact with a venue, businesses can gain valuable insights to optimize their locations and engage customers at the point of decision. However, contextual customer information is only as valuable as its accuracy. And when it comes to capitalizing on location data, a meter is worth more than a kilometer.
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data, wireless, network manangement, customer engagement
    
Cisco
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, content management systems, interactive marketing, marketing software
    
Oracle
Published By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i
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Oracle
Published By: OpenText     Published Date: Mar 02, 2017
Whether you’re new to Electronic Data Exchange (EDI) or looking to enhance your understanding, EDI Basics is for you. This ebook explains fundamental EDI concepts in simple language to help you move away from old, manual processes to an automated supply chain.
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edi solutions, b2b integration, edi benefits, implementation
    
OpenText
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