thought leaders

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Published By: Cisco     Published Date: Jul 11, 2016
To better understand the service dilemma and the role of digitization within the manufacturing industry, Cisco initiated a comprehensive research study. We surveyed more than 600 senior manufacturing decision-makers in 13 countries,* from a range of manufacturingrelated segments, along with conducting qualitative interviews with key industry thought leaders, in-depth secondary research, and economic analysis. To explore the business and organizational implications of connected machines in particular, we surveyed both industrial machine manufacturers and “end-user” manufacturers.
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Cisco
Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Payscale, Inc     Published Date: Jun 15, 2018
A total rewards program is made up of several elements — WorldatWork lists them as compensation, benefits, worklife effectiveness, recognition, performance management and talent development — so it’s no wonder that putting together successful packages is a complicated, sometimes stressful, endeavor. There’s so much to consider and evaluate, and if you’re like most of your HR and compensation colleagues, you have a lot of questions. Well hey — that’s what this ebook is here for. Rusty Lindquist, VP of Thought Leadership at BambooHR; Dave Smith, Chief Product Officer at PayScale and Jill Christensen, Founder of Jill Christensen Intl., recently hosted a panel discussion in which they offered insights and tips on the biggest, most frequent concerns around total rewards. What follows is a distillation of their very helpful advice on the most common
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Payscale, Inc
Published By: Marketo     Published Date: Aug 04, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, mareting, lead generation, leads, marketers, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Dell SonicWALL     Published Date: Nov 28, 2012
Dell™ SonicWALL™ thought leaders identify top IT security drivers for the year ahead.
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firewall security, dell, dell sonicwall, sonicwall, security intelligence, nss svm, next generation firewall, network control, it security, security threats, network management, application intelligence, whitepaper, cloud, byod, enterprise
    
Dell SonicWALL
Published By: CrowdStrike     Published Date: May 10, 2018
Where to invest next: Identifying the people, processes and technology you need for an effective cybersecurity strategy Building your organization’s cybersecurity maturity doesn’t happen overnight. It takes time and thought to adequately assess all the factors that go into creating and implementing an effective security strategy, particularly what steps to take after you’ve made an initial investment in security. This white paper, “Where to Invest Next: Guidance for Maturing Your Cyber Defenses,” offers practical advice on achieving the level of cyber defense maturity that’s right for your organization. Learn why developing a security program that takes into account your risk level and the current state of your security posture is critical. You’ll also see why ensuring that everyone in the organization, from the leadership to the rank-and-file, is working toward the goal of cyber maturity is crucial to your success. Gain important insights into the cybersecurity maturity process incl
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CrowdStrike
Published By: Internap     Published Date: Dec 29, 2011
Performance plays a vital role in the success of your online applications and web-based content - whether you are processing millions of transactions, delivering business-critical software or servicing a massive gaming community. Research shows that even one second of delay on a typical website can result in 7% fewer customer conversions. For many businesses, that means lost revenue and damage to their brand. As cloud is becoming an increasingly viable infrastructure choice for enterprise applications, it is essential to select a high-performance cloud service that will support the best possible experience for your end users. Determining the right cloud solution for your needs also necessitates thorough analysis of the level of security, control, customization and support your business requires. In this webcast, thought leaders from Gartner and Internap outline the performance factors that affect your cloud decision-making process and discuss how to optimize your IT Infrastructure to create satisfied end users.
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enterprise cloud, cloud computing, technology, cloud solution
    
Internap
Published By: Sitecore     Published Date: Mar 03, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do? Access this eBook, written by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, to delve into mobile consumer behavior and how it requires a different approach.
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Sitecore
Published By: Sitecore     Published Date: Jun 28, 2016
Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it’s time to stop talking about customer centricity and do something about it. Listen to this webinar, presented by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, and Scott Anderson, CMO, Sitecore, to hear what businesses need to do to create exceptional customer experiences.
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Sitecore
Published By: Cornerstone OnDemand     Published Date: Sep 13, 2016
Today’s employees are autonomous, connected, and efficient, so how can companies provide them with learning initiatives that address their needs while also driving bottom line growth? Brett Wilson, Principal, Thought Leadership and Advisory Services at Cornerstone OnDemand, led a recent webinar, “Four Ways to Make Learning Work for the Modern Workforce,” and shared some tips on how L&D professionals can make their training initiatives more engaging to workers and be a catalyst for growth.
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Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Sep 13, 2016
Today’s employees are autonomous, connected, and efficient, so how can companies provide them with learning initiatives that address their needs while also driving bottom line growth? Brett Wilson, Principal, Thought Leadership and Advisory Services at Cornerstone OnDemand, led a recent webinar, “Four Ways to Make Learning Work for the Modern Workforce,” and shared some tips on how L&D professionals can make their training initiatives more engaging to workers and be a catalyst for growth.
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Cornerstone OnDemand
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, emerging marketing, advertising agencies, marketing research, traditional marketing, pay per click (ppc)
    
Marketo
Published By: Silverpop     Published Date: Feb 04, 2013
High-tech marketers have a specific set of challenges which include driving high volumes of leads through thought leadership, complex sales cycles and a number of decision makers. Learn how to see exactly when a lead is ready with Silverpop.
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social media, interactive marketing, customer experience/engagement, business intelligence, reputation monitoring, market research, sales
    
Silverpop
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, internet marketing, lead generation & automation
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketo, mobile marketing, mobile, cross-channel marketing, marketing optimization, emerging marketing, traditional marketing
    
Marketo
Published By: IBM     Published Date: Mar 28, 2016
In the age of the empowered individual, organizations must rethink the workplace with the employee at the center of the business. Business leaders are now facing a host of new challenges and opportunities associated with their workforces. On one hand, the demographics of their workforce are changing with a new type of employees coming on-board. At the same time, the nature of the employee relationships are rapidly changing. This session will focus on recent research from the IBM Institute for Business Value about how to make sense of these workforce changes and take actions that will benefit your organization. Join this virtual discussion between industry thought leaders to learn how to: Separate the myths from realities related to the Millennial workforce. Understand the value provided by alternative work arrangements and the independent worker. Identify opportunities for your organizations to better adapt to these shifts within the workforce.
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ibm, workforce demographics, millennial workforce, alternative work arrangements, organization opportunities
    
IBM
Published By: IBM     Published Date: Jun 13, 2016
Join this virtual discussion between industry thought leaders to learn how to: - Separate the myths from realities related to the Millennial workforce. - Understand the value provided by alternative work arrangements and the independent worker. - Identify opportunities for your organizations to better adapt to these shifts within the workforce.
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ibm, talent acquisition, talent acquisition technology, human resources, recruiting
    
IBM
Published By: Workday     Published Date: Nov 03, 2017
The CIPD is the professional body for HR and people development. The not-for-profit organisation champions better work and working lives and has been setting the benchmark for excellence in people and organisation development for more than 100 years. It has more than 140,000 members across the world, provides thought leadership through independent research on the world of work, and offers professional training and accreditation for those working in HR and learning and development.
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Workday
Published By: SAP     Published Date: Apr 14, 2011
Investigate the latest thinking on how to become more agile and customer-friendly while reducing operating costs and revenue leakage. With service and payment convergence, services can be bundled at the charging layer, and prepaid, postpaid, and blended payment mechanisms can be offered for all services.
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sap thought leadership, software solutions, customer loyalty, convergent charging, ims, sdp, sip, online balance management, api
    
SAP
Published By: Sysomos     Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), influencers, fans, followers, evangelists
    
Sysomos
Published By: IBM     Published Date: Jul 08, 2016
This analyst thought leadership report by TEC discusses the need for organizations to adopt modern ECM tools. Learn how IBM ECM with Box integrations can help establish easy and secure information access, sharing and collaboration to your digital business strategy.
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ibm, analytics, tec, ecm, ecm platforms, enterprise content management, box integration
    
IBM
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