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Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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Oracle Marketing Cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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Oracle OMC
Published By: CheckMarx     Published Date: Nov 02, 2018
In today’s era of digital transformation, time-to-market is the new name of the game, and DevOps is changing the way software is built. As developers have taken on a much larger role in the software development lifecycle, including developing secure code, building containers and ensuring quality, security cannot be separated from DevOps and engineering. Unfortunately, traditional software security testing tools have operated in isolation and have forced developers to change the way they work. Checkmarx, however, has developed a more agile and responsive solution: Checkmarx’ Software Exposure Platform. Taking a holistic, platform-centric approach, the platform builds security in from the beginning, supporting all stages of the software development lifecycle, allowing enterprises to deliver secure software at the speed of DevOps while mitigating their business risk. Download the white paper Delivering Secure Software at the Speed of DevOps to learn how Checkmarx provides the combinatio
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CheckMarx
Published By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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Magento
Published By: Hitachi Vantara     Published Date: Mar 20, 2018
Challenge: Ensure that technology infrastructure will support business transformation, new growth and services. Solution: Implement highly automated converged infrastructure and managed cloud services from Hitachi Vantara. Outcomes: Use new capabilities to integrate acquired companies, deploy next-generation security and speed time to the market.
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Hitachi Vantara
Published By: Hitachi Vantara     Published Date: Mar 21, 2018
Challenge: Ensure that technology infrastructure will support business transformation, new growth and services. Solution: Implement highly automated converged infrastructure and managed cloud services from Hitachi Vantara. Outcomes: Use new capabilities to integrate acquired companies, deploy next-generation security and speed time to the market.
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Hitachi Vantara
Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software, customer experience/engagement, business intelligence, market research, usability
    
Aprimo
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Read the Study that Adds Up to a 2,000 Hour Time Savings Versus SQL Server. ORC International, a global leader in market research, conducted a comparison study between Oracle Database Appliance and Microsoft SQL Server measuring productivity differences between the two solutions.
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database solutions, database appliance, pre-built database, pre-tuned clustered database, ready-to-use clustered database, disaster recovery, high availability, database rolling upgrades
    
Oracle Global Marketing
Published By: Cisco     Published Date: Apr 10, 2015
Interest in cloud computing over the last several years has been phenomenal. For cloud providers, public or private, it will transform business and operational processes, streamlining customer on-ramping and time to market, facilitating innovation, providing cost efficiencies, and enabling the ability to scale resources on demand. Cisco's Virtualized Multi-tenant Data Center (VMDC) system defines an end-to-end architecture, which an organization may reference for the migration or build out of virtualized, multi-tenant data centers for new cloud-based service models such as Infrastructure as a Service (IaaS).
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cisco, design, network architecture, mobile devices, best practices, vmdc, data center, cloud computing, iaas
    
Cisco
Published By: Infosys     Published Date: Feb 12, 2019
DevOps is fast assuming greater importance in deciding the agility of an enterprise. A robust DevOps setup is crucial for successful agile delivery and minimal risks. It greatly optimizes release management costs and team productivity, resulting in reduced time to market. At the same time, DevOps enables organizations to make rapid product releases with increased quality and manage customers' expectations. In this paper we explore various aspects of DevOps. We look at key success attributes, main processes, tools, and frameworks that play an elementary role in DevOps.
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Infosys
Published By: CA Technologies     Published Date: Jun 03, 2015
"The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer."
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
"The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer.
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CA Technologies
Published By: Quantcast     Published Date: Feb 18, 2015
Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprägt? Diese Präsentation beleuchtet, welche Veränderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben – vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die über Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Möglichkeiten von Programmatic Display für Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.
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quantcast, programmatic display, real-time-bidding, digitalen marketings, emerging marketing, internet marketing, business intelligence, market research
    
Quantcast
Published By: Anaplan     Published Date: Apr 02, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Apr 09, 2019
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: · What digital demand management means in today’s market · The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Sep 07, 2018
A new way to collaborate As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: What digital demand management means in today’s market The benefits of a connected approach to demand management
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Anaplan
Published By: Adobe     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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Adobe
Published By: IBM     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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marketing, ibm, digital experience, collaboration, customer experience
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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digital experience, ibm digital, digital experience software
    
Group M_IBM Q1'18
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, internet marketing, crm & customer care
    
Cisco
Published By: IBM     Published Date: Jul 10, 2009
See how organizations in several different industries have put an SOA infrastructure to use and discovered untapped value within their businesses. This white paper reveals strategies learned from experience to relieve budget pressures, improve time-to-market, boost productivity and many other benefits from a reusable SOA infrastructure.
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ibm, soa, service oriented architecture, infrastructure, time-to-market, ebf, erp, enterprise resource planning, eai, enterprise application infrastructure, middleware, productivity, esb, enterprise service bus, ibm virtual infrastructure access, via, single euro payments area, sepa
    
IBM
Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load time, ad pixels, conversion pixels, digital marketing applications, conversion tracking, website tagging, tag management systems, tms, interactive marketing, customer experience/engagement, e-commerce solutions
    
Ensighten
Published By: VMware     Published Date: Oct 02, 2018
VMware surveyed approximately 200 senior IT leaders at enterprise, commercial, and SMB organizations worldwide to shed light on the evolving role of IT. In the face of increased pressures, IT oganizations are needing to accelerate development and delivery of applications that power faster time-to-market for the business. In this paper, we chart the progress of CIOs, CTOs and other IT leaders and discuss the top challenges they face in building more nimble, responsive organizations to support their business objectives. We also show how data centre modernization can help organizations deliver the agility required to meet ever-increasing demands for faster innovation through a flexible, service-oriented IT model that employs both private and public clouds. Submit the form to discover the access this latest paper and set the pace in today’s digital economy.
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VMware
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