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Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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Oracle Marketing Cloud
Published By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Pega     Published Date: Aug 12, 2016
Savvy marketers need savvy solutions. Pega Marketing is a customer-centric marketing solution that leverages predictive and adaptive analytics to provide real-time marketing offers and treatments that help drive customer lifetime value. A Forrester Consulting study found that Pega Marketing achieved an overall Return On Investment (ROI) of 438%, and more than $64 million in incremental sales. Download the Forrester Total Economic Impact™ Study to fully understand how Pega Marketing helps improve customer retention, drives incremental sales, and creates across-the-board efficiencies.
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pega, savy marketers, savy solutions, return on investment, incremental sales
    
Pega
Published By: Riverbed     Published Date: Aug 19, 2014
Over the past nine years, WAN optimization has transformed from a point-product that solved isolated problems into a strategic cornerstone for application delivery. New acceleration capabilities boost user productivity and satisfaction while reducing time to market. WAN optimization can now be more flexibly integrated into environments to accelerate diverse traffic types, and it includes functionality such as inbound QoS, network performance visibility, and application-intelligent control.
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wan optimization, benefit, flexibility, network performance, user productivity
    
Riverbed
Published By: Intapp     Published Date: Jan 09, 2019
The legal industry is well past the days when scrawled notes in a day planner constituted time recording. The business of law has changed, requiring that time entries comply with client requirements and firm objectives. We believe the path forward is a new concept that we call “compliant time”: a way to streamline timekeeping and improve time-capture accuracy while also ensuring adherence to OCGs.This ebook explores the gaps and inefficiencies in the current stateat most law firms and shows how compliant time can help resolve these issues. Insights into how current processes impact and inhibit internal law firm stakeholder objectives reveal why firms simply must find new approaches. Declining realization rates, competitive market forces, and lawyer attraction/retention challenges are all factors that point to a need for change in time and billing technology.
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law firm timekeeping, law firm better timekeeping, law firm improving timekeeping, law firm timekeeping problems, law firm timekeeping issues, law firm automated timekeeping, law firm better automated timekeeping, law firm timekeeping automation
    
Intapp
Published By: Adobe     Published Date: Mar 23, 2017
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget. Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can: • Find attention-grabbing images in a visually cluttered marketplace. • Remove distractions from the creative decision making process. • Ensure your brand makes the right impact.
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creative decision making, branding, visual trends, stock photography, the evolution of stock photography, adobe
    
Adobe
Published By: IBM     Published Date: May 27, 2015
This white paper from a leading analyst, VDC Research, outlines some of the key opportunities and challenges facing companies that make the "things" that comprise the Internet of Things.
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internet of things, product development, time to market, data analysis
    
IBM
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, customer experience/engagement, sales
    
InsideView
Published By: IBM     Published Date: Sep 15, 2014
Application release and deployment practices are the backbone of the DevOps movement. Learn how automating application release and deployment can speed time to market, drive down costs and reduce risk. Improve software deployment in your organization through innovative automation methods!
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application release, deployment practices, software development, software delivery products
    
IBM
Published By: IBM     Published Date: Jul 09, 2015
Learn how automating application release and deployment can speed time to market, drive down costs and reduce risk.
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application release, application deployment, devops, software delivery, automating applications, best practices, reliable deployment process, innovative automation methods
    
IBM
Published By: Genesys     Published Date: Jun 19, 2019
Success is defined by the quality of your customer relationships. Outdated infrastructure hinders your ability to deliver consistent service across all channels and touchpoints. With rising customer and business demands, you might not have time to wait and see what long-term options a vendor will offer, and when. Proven, market-leading customer experience solutions let you optimize customer engagement across existing channels. And with a partner who’s focused on both innovation and your success, you can future-proof your business as it evolves. Read this executive brief to learn how to incorporate an open, stable and proven customer experience platform—and provider. Discover the advantages of a proven prescriptive migration methodology that will guide your successful customer experience transformation, including: Establishing a solid foundation for customer engagement channels and touchpoints as they emerge Extending omnichannel engagement across departments and processes outside of
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Genesys
Published By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
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inbox placement, email marketing, email marketing roi, real time email marketing, emerging marketing, marketing research, e-commerce
    
eDataSource
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
The security information and event management (SIEM) market is defined by the customer's need to analyze event data in real time for the early detection of targeted attacks and data breaches, and to collect, store, analyze, investigate and report on event data for incident response, forensics and regulatory compliance. The vendors included in our Magic Quadrant analysis have products designed for this purpose, and they actively market and sell these technologies to the security buying center.
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Group M_IBM Q119
Published By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
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Adobe
Published By: Splunk     Published Date: Aug 22, 2018
Gartner's “2017 Critical Capabilities for Security Information and Event Management” report assesses eight SIEM capabilities against the increasingly complex vendor landscape. The conclusion? Splunk had the highest score in the Security Monitoring use case. We believe customers rely on Splunk’s advanced security analytics capabilities to meet their SIEM and security intelligence needs — improving threat detection, investigation and time to remediation. It’s proven to help with compliance and incident reporting, automated alerting of common security events and historical analysis for detected incidents. CISOs, CIOs, and security and risk leaders should download Gartner’s annual report to make the best-informed buying decision for security and learn about Splunk’s leadership position in the market.
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Splunk
Published By: Waterline Data & Research Partners     Published Date: Nov 07, 2016
For many years, traditional businesses have had a systematic set of processes and practices for deploying, operating and disposing of tangible assets and some forms of intangible asset. Through significant growth in our inquiry discussions with clients, and in observing increased attention from industry regulators, Gartner now sees the recognition that information is an asset becoming increasingly pervasive. At the same time, CDOs and other data and analytics leaders must take into account both internally generated datasets and exogenous sources, such as data from partners, open data and content from data brokers and analytics marketplaces, as they come to terms with the ever-increasing quantity and complexity of information assets. This task is clearly impossible if the organization lacks a clear view of what data is available, how to access it, its fitness for purpose in the contexts in which it is needed, and who is responsible for it.
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Waterline Data & Research Partners
Published By: Sage People     Published Date: May 04, 2018
How do you measure up as a business leader? As a business executive your time is incredibly valuable, right? And if you aren’t maximally time efficient or productive then you – and your business – will soon fall behind. It’s a fact of life in today’s highly-competitive digital marketplace. But how do you stem the flow of lost time? And how are other leaders making the most of this scarce resource so they can be as efficient, productive and valuable as possible? This report was produced specifically for the UK and Ireland (UK/I) region and is based on data gathered from real-world business leaders explaining how they perform tasks on a daily basis. In the report, we look at how business managers can step up from operational tasks and focus on work that will propel their business forward. We will: • Touch on the priorities of what could be termed ‘accelerated business leaders’: those
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Sage People
Published By: Sage People     Published Date: Jul 05, 2018
As a business executive your time is incredibly valuable, right? And if you aren’t maximally time efficient or productive then you – and your business – will soon fall behind. It’s a fact of life in today’s highly-competitive digital marketplace. But how do you stem the flow of lost time? And how are other leaders making the most of this scarce resource so they can be as efficient, productive and valuable as possible? This report was produced specifically for the UK and Ireland (UK/I) region and is based on data gathered from real-world business leaders explaining how they perform tasks on a daily basis. In the report, we look at how business managers can step up from operational tasks and focus on work that will propel their business forward. We will: • Touch on the priorities of what could be termed ‘accelerated business leaders’: those decision makers leading their industries forward in a way that harnesses emerging technologies and agile new ways of working. • Examine the key facto
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Sage People
Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
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inbox placement, email marketing, email marketing roi, real time email marketing, search marketing, website development, emerging marketing, social media
    
eDataSource
Published By: Trillium Software     Published Date: Jun 06, 2011
The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.
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trillium software, operational data quality, ed wrazen, operational system, business solutions, organization data quality, enterprise information, content management systems
    
Trillium Software
Published By: Trillium Software     Published Date: Aug 10, 2011
The first Web seminar in the series is titled "Operational Data Quality: Get the Data Right the First Time" and will be conducted by Ed Wrazen, vice president of product marketing at Trillium Software.
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trillium software, operational data quality, ed wrazen, operational system, business solutions, organization data quality, enterprise information, content management systems
    
Trillium Software
Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales
    
GrowthIntel - INT
Published By: Esker     Published Date: Dec 19, 2016
In today’s highly competitive business environment, many organizations are expanding through mergers and acquisitions (M&As). Unfortunately, success comes at a cost. Growth via M&A activity often involves absorbing disparate ERP applications, which, over time, can create significant inefficiencies — particularly in the accounts payable (AP) department. The good news is, AP automation is emerging as an end-to-end solution that forward-thinking organizations can use to eliminate AP-related silos and maximize their market potential. Businesses with a complex ERP environment have several choices when it comes to AP automation solutions. This white paper is intended to assist AP and finance leaders, along with ERP system administrators, in evaluating their options, simplifying the decision-making process, and getting the absolute most out of their AP automation investment.
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Esker
Published By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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SAS
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