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Published By: Oracle     Published Date: Nov 21, 2013
If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training, lead generation & automation
    
Oracle
Published By: Oracle     Published Date: Dec 18, 2012
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market.
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oracle, crm, social media, customer marketing, crm & customer care
    
Oracle
Published By: NetApp     Published Date: Mar 05, 2018
Download IDC's paper to learn how a single data management tier across on-premise and multiple clouds is critical to making hybrid cloud and multicloud environments effective. This foundation for digital transformation success helps businesses: improve time to market, cut compliance risk, and enable businesses to innovate at an accelerated pace.
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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location data, transport & logistics, location services
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Seismic     Published Date: May 24, 2019
There's no doubt that intelligence-driven marketing is on the rise. According to Forbes, reliance on marketing analytics to make business decisions has increased from 30% to 42% of the time over the past five years. But as marketing analytics become more prevalent, how do organizations know what matters most, and more importantly, what’s going to show Marketing’s contribution to revenue? In this on-demand webinar, MarketingProfs, Seismic and marketing analytics expert Christopher S. Penn explore the analytics trends that marketers should care about most in the year ahead. You’ll learn: ? The top 5 marketing analytics trends by projected search interest ? How to build the foundation of your 2019 metrics ? How to prepare for massive changes coming to marketing analytics (including AI)
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Seismic
Published By: Teradata     Published Date: Nov 06, 2014
As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
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teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, market research
    
Teradata
Published By: Oracle     Published Date: Jun 05, 2019
Innovation and technology are quite the buzzwords these days. Join IDC Chief Analyst, Philip Carter, and Oracle’s Vice President of Digital Innovation, Neil Sholay, as they discuss how technology is driving innovation in businesses. Watch Carter and Sholay discuss the role of Marketing in business innovation. Discover what it means to innovate, some examples of successful innovation, and what they are actually doing to scale that growth. It’s time to find out how Marketing is shaping business culture through innovative technology. Watch the talk now.
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Oracle
Published By: CrowdTwist     Published Date: Jan 30, 2018
Due to the continuous wave of new technologies and platforms entering the market, 2018 is an exciting time for marketers to explore new ways to connect and engage with existing and future customers. This whitepaper identifies the trends and technologies that will provide the maximum opportunity for marketers to impact business, grow sales and drive retention in 2018. Download this whitepaper to learn from loyalty industry experts about how to leverage these trends and make a huge impact on your loyalty initiatives this year.
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CrowdTwist
Published By: Staples     Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via: Blogs Social Media Direct Mail And more! Read this checklist for valuable tips!
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branding, marketing, office managers, social media, print vendor, promo items, building a brand, branding, small business
    
Staples
Published By: Jive     Published Date: Jun 28, 2013
Marketing Transformed. More than ever, marketing revolves around teamwork. It’s time that marketing tools did, too.
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jive, jive software, marketing, marketing collaboration, social business solution, traditional marketing
    
Jive
Published By: Jive     Published Date: Jun 28, 2013
Marketing’s new imperative: bring social to your team It’s time to revolutionize marketing team productivity with social business technology.
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jive, marketing, social marketing, social business, traditional marketing
    
Jive
Published By: Jive     Published Date: Apr 10, 2014
It's time to revolutionize marketing team productivity with social business technology. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales, and cut operational costs. Learn how to drive real business results with social business technology.
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reachmail, enterprise social collaboration, customer service, connectivity, results, best practices, crm & customer care
    
Jive
Published By: HPE     Published Date: Feb 11, 2015
Our strategic approach successfully enables service innovation and migration to NFV while reducing OPEX and time to market.
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HPE
Published By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
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ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions, interactive marketing, web analytics, crm solutions/software, customer experience/engagement, business intelligence, market research
    
IBM Unica
Published By: Wheelhouse     Published Date: Aug 09, 2013
Are you spending more time than you anticipated shopping for a new business phone system? Evaluating all of the phone system options on the market can be quite time consuming. Rather than wasting valuable time looking at a system that won’t fit needs of your size of business, it pays to focus in on those phone systems that are truly appropriate for your needs. Compare Business Products has prepared the following comprehensive listing and reviews of the five leading phone systems on the market for each of the following business size categories: • Small-size businesses • Medium-size businesses (includes both on-premises and hosted solutions) • Enterprise-level businesses
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phone system, business
    
Wheelhouse
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: SAS     Published Date: Apr 25, 2017
Reacting to our customer’s “moments of truth” will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: it’s the new marketing imperative.
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SAS
Published By: Dassault Systèmes     Published Date: Sep 22, 2017
The view ahead for the aerospace and defense industry shows us growth and change. Air traffic has been following a pattern of steady increase that calls for larger aircraft fleets. At the same time, OEMs and suppliers are under mounting pressure to simplify processes, reduce costs and move products to market more quickly – while remaining in compliance with changing environmental regulations. Download this white paper to find out how the unique capabilities of DELMIA make it possible to manage change along the value stream, from engineering design to shop-floor work instructions.
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aerospace, aviation, manufacturing, product development, plm, product lifecycle management, automation, data
    
Dassault Systèmes
Published By: IBM     Published Date: Aug 09, 2018
Expedite time to market and reduce IT costs by migrating existing workloads to VMware on IBM Cloud.
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IBM
Published By: F5 Networks Inc     Published Date: Feb 02, 2016
Enterprises and organizations from all industries and sectors are migrating or deploying new applications to IaaS public cloud providers to achieve greater agility, faster time to market, and flexible utility payment models. Whether these apps are revenue generating or critical business apps, they must ensure the same great user experience. Read this whitepaper to understand the key considerations and known inhibitors to the successful migration of apps to the public cloud.
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public cloud, application deployment, application migration, critical business apps, iaas public cloud
    
F5 Networks Inc
Published By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
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customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
    
RedPoint Global
Published By: Delphix     Published Date: Jun 27, 2014
Making your IT organization more elastic and efficient is hard. Doing it while staying in compliance with regulations is even harder. Download this white paper to learn how your IT organization can accelerate business, introduce new services, and reach new markets, all while staying in compliance.
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mitigation, time to value, regulations, organization, new markets, compliance
    
Delphix
Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection, emerging marketing, customer experience/engagement, marketing research, data management/analytics
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign, search marketing, email marketing, social media
    
Adobe
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