uberflip

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Published By: Uberflip     Published Date: Dec 20, 2018
In today’s world, marketers know that producing content isn’t enough. If they’re going to continue to make an investment in creating content, they need to do more to ensure it performs. We’ve long since known that combining content with a remarkable experience will allow it to reach its full potential, and allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you’ve ever wondered why you should care about content experience, and wanted something a little more concrete than a few anecdotes from marketers, or third-party stats, then look no further.
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Uberflip
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: Uberflip     Published Date: Mar 16, 2018
When it comes to content production, marketers across the globe can let out a collective “we’ve got this.” Content marketing is now the cornerstone of most organizations’ marketing strategies. In fact, 91 percent of all B2B companies use content marketing. And 38 percent of North American marketers say they expect their content marketing budget to increase in the next 12 months. We’ve invested heavily in it because it works.
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Uberflip
Published By: Uberflip     Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers.
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Uberflip
Published By: Uberflip     Published Date: Jul 17, 2019
Tune in to this demo webinar to understand how Uberflip can help you master content experience and accelerate buyers through the funnel with personalized content journeys that make the most of your hard-earned clicks. You’ll walk away from this webinar knowing how Uberflip helps you: — Create and manage the content experience for the whole buyer journey, at scale. — Accelerate your buyer journey with engaging experiences that compel your audience to binge and self-educate. — Gather intelligence surrounding your audience and how they engage with your content, so you can constantly optimize how they experience it.
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Uberflip
Published By: Uberflip     Published Date: Jan 20, 2016
In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
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uberflip, content, engagement, content, opt-in, prospects, content, sales
    
Uberflip
Published By: Uberflip     Published Date: Jan 20, 2016
In this presentation, SnapApp’s Vanessa Porter joins us for a discussion on how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
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uberflip, content, engagement, snapapp, content, opt-in, emerging marketing, advertising agencies
    
Uberflip
Published By: Uberflip     Published Date: Jan 19, 2016
The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?
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uberflip, content, engagement, content, discoverability, search marketing, email marketing, website development
    
Uberflip
Published By: Uberflip     Published Date: Jan 20, 2016
Content marketing is tough. But it doesn't have to hurt.
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uberflip, b2b, content marketing, emerging marketing, social media, internet marketing
    
Uberflip
Published By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
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uberflip, data, marketing, content, content marketing, emerging marketing, internet marketing, marketing research
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience. If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer.
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content experience, ebook, performance, environment, visitor converts to lead
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
This eBook will provide you with an advanced understanding of content creation in the B2B space, as well as examine the key processes and tools that B2B organizations can use to overcome content creation challenges, including ideation, content marketplaces, curation, and workflows.
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content creation, ebook, ideation, content demands, curation
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
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content distribution, ebook, delivery, channels, goals
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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content insight, ebook, content marketing, analytics, roi
    
Uberflip
Published By: Uberflip     Published Date: Jan 09, 2017
Learn how the best B2B marketers create content for the entire buyer journey while avoiding content marketing flops.
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content marketing, content creation, b2b content, b2b content marketing, inbound marketing, b2b blog, b2b ebook, content curation
    
Uberflip
Published By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
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content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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Uberflip
Published By: Uberflip     Published Date: Jun 11, 2019
Personalized content experiences now play a key role in how we engage our customers throughout the buyer journey. With that, more and more companies are looking to invest in technology to help them create and manage personalized content experiences at scale. But with a growing list of vendors, it’s becoming increasingly difficult for organizations to pinpoint the right solution.
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