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Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
Published By: SAP     Published Date: Dec 14, 2010
While your competitors sit back, download this free paper to learn how to cut costs, boost profits, build loyalty, and solve a myriad of day-to-day business challenges.
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sap, data strategy, competitive data, reduce costs, increase profits, employee improvement, business performance
    
SAP
Published By: ASG Software Solutions     Published Date: Jun 08, 2008
As organizations have improved service delivery, they have also turned their focus to presenting business value more positively. These organizations are beginning to develop true BSM systems in two ways: by understanding the metrics that successful businesses employ to determine the value of IT, and by linking these metrics and associated business services to IT infrastructure components.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Aug 10, 2008
Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Oct 16, 2008
Limited visibility has tethered CIOs' success in both IT and business. However, using federated CMDB technology, CIOs can view the complete IT infrastructure and the entire lifecycle of a business service.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, automation
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Nov 03, 2008
The Information Technology Infrastructure Library (ITIL) provides guidance for the management of IT, and has quickly become the worldwide standard for IT Service Management (ITSM).
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asg, sla, cmdb, bsm, metadata, itsm, metacmdb, lob
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jul 13, 2009
Enterprise content is growing at an average rate of 200% per year-and the risks of noncompliance are growing even faster. This paper examines the business and technical difficulties of managing content from disparate systems and presents the most viable alternatives for addressing these challenges.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, ecommerce
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jul 20, 2009
Managing service delivery in todayís complex and dynamic business environments demands new and different approaches from IT. The explosive growth and the rate of change of information has brought particularly daunting challenges for IT that have contributed to incredibly complex underlying infrastructures. To get a true picture of all of the components necessary to support an IT or Business Service, you must access and bring together data that resides in disparate data silos throughout the enterprise.
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asg, sla, cmdb, bsm, metadata, itsm, metacmdb, lob
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jul 29, 2008
Aligning IT and business perspectives requires the ability to create links between configuration information in the CMDB and the business service as experienced by the user. Service Dependency Mapping (SDM) products automate the process of creating and maintaining these links.
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asg, cmdb, bsm, metadata, metacmdb, lob, sdm, service dependency mapping
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Mar 05, 2008
Because business success is tightly fused with technology, IT costs are rising, and this trend is expected to continue. As a result, businesses are demanding that IT be more than a static resource. IT is expected to deliver business results with a measurable contribution to the organization's bottom line.
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asg, cmdb, bsm, itil, paradigm, btsm, sla, configuration management
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Aug 09, 2008
ITIL provides a framework of customizable best practice initiatives that help organizations consistently deliver high-quality IT services. Effective ITIL implementation adds value to the IT infrastructure and improves business and service delivery.
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asg, cmdb, bsm, itil, configuration management, metadata, metacmdb, lob
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Nov 09, 2009
Composite applications can provide multiple benefits, such as business agility, better utilization of business software assets through code reuse, development efficiencies, and cost optimization. Once companies are skilled at deploying them, many find that they roll out new applications and integrations faster, while maximizing the value of "tried and true" software components.
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asg, cmdb, bsm, itil, roi, configuration management, metadata, metacmdb
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jul 27, 2009
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
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asg, cmdb, bsm, itil, bsm, metacmdb, configuration management, metadata
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 07, 2009
Application Portfolio Optimization (APO) provides executives with tools and information to assess the quality and condition of application assets as well as a means for understanding the impact of proposed application changes.
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asg, cmdb, bsm, itil, bsm, portfolio optimization, apo, mining tools
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jun 09, 2009
Improved business productivity often requires more efficient IT and more efficient IT cannot be achieved without a better understanding of the way business services are run and delivered. Configuration Management Databases (CMDBs) have emerged as a central component for Information Technology Infrastructure Library (ITIL) and business service management (BSM).
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asg, cmdb, bsm, itil, bsm, metacmdb, configuration management, metadata
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Jun 02, 2009
End-user expectations and high levels of performance against Service Level Agreements (SLAs) must be achieved or organizations risk the loss of business. This paper details key capabilities needed for successful end-user monitoring and provides critical considerations for delivering a successful end-user experience.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, user experience
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Feb 18, 2010
Configuration Management is at the heart of the IT Infrastructure Library (ITIL®) and forms the foundation for Business Service Management (BSM). In fact, it is safe to say that neither the ITIL IT Service Management (ITSM) processes nor the BSM functions that leverage ITSM can be efficiently carried out without accurate configuration and dependency information.
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asg, cmdb, bsm, itil, bsm, metacmdb, asg ddm, cab
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Feb 23, 2010
Virtualization continues to grow at 20 percent or more per year, but it is not expected to overtake existing physical architectures at least through 2010. This white paper examines the unique challenges of virtualization and offers tips for its successful management alongside IT's physical deployments.
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asg, cmdb, virtualization, bsm, itil, bsm, metacmdb, configuration management
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Feb 23, 2010
There are success stories of businesses that have implemented Business Service Management (BSM) with well-documented, bottom-line results. What do these organizations know that their discouraged counterparts don't?
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asg, cmdb, bsm, itil, bsm, metacmdb, archiving, sap
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Mar 10, 2010
Configuration Management is at the heart of the IT Infrastructure Library (ITIL) and forms the foundation for Business Service Management (BSM). In fact, it is safe to say that neither the ITIL IT Service Management (ITSM) processes nor the BSM functions that leverage ITSM can be efficiently carried out without accurate configuration and dependency information.
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asg, cmdb, bsm, itil, ema, configuration management, itsm, bsm
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 20, 2010
This paper can help you achieve successful legacy modernization projects. It presents practical steps for starting application modernization projects and describes the benefits of three high payback strategies. It also reviews the criteria for evaluating a variety of modernization tools.
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asg, application modernization, clarity consulting, apo, application performance optimization, business intelligence
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Apr 29, 2010
The key benefit of creating a case management methodology is to multiply its effectiveness by replicating it across the organization's patient-facing departments, practices and functions. In this way, your organization can reduce costs, increase quality and streamline its operations.
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asg, case management, healthcare, physicians, p4p, hospital case management, case studies, case management bi
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: May 05, 2010
Read this topical and informative white paper from EMA Research and see how you can attain peace of mind that your end user's application performance will exceed expectations.
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asg, end user, service assurance, ema, it infrastructure, service management
    
ASG Software Solutions
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