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Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow, internet marketing, traditional marketing
    
Kapost
Published By: Oracle     Published Date: Sep 26, 2019
Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing fuel for data-driven marketing.
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Oracle
Published By: SAS     Published Date: May 24, 2018
Constant market shifts and changing customer preferences add to the challenge of outperforming your competitors and surpassing stakeholder expectations. But what can be done to steer your organization down the path to greater success? By now, we all know it’s not just historical reporting about the past that will provide the answers needed to drive a business forward. Everyone – from executives and analysts to frontline staff – must have access to insights about the future that will enable them to make the best decisions and take the actions needed to keep their organizations agile. This means the ability to peer into data, explore it, understand it, analyze it and produce insights that provide those aha moments and take actions on it. Such things cannot be done with multiple tools that are rigid, limiting and difficult to use. A new breed of business intelligence is required. Gone are the days when reports looked at singular issues, took possibly days or weeks to create, and required
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SAS
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
The bar for success is rising in higher education.  University leaders and IT administrators are aware of the compelling benefits of digital transformation overall—and artificial intelligence (AI) in particular. AI can amplify human capabilities by using machine learning, or deep learning, to convert the fast-growing and plentiful sources of data about all aspects of a university into actionable insights that drive better decisions. But when planning a transformational strategy, these leaders must prioritize operational continuity. It’s critical to protect the everyday activities of learning, research, and administration that rely on the IT infrastructure to consistently deliver data to its applications.
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Hewlett Packard Enterprise
Published By: HP     Published Date: Jul 03, 2014
In this newsletter, we share our thoughts on the mobility-led opportunities that have emerged and look at the issues that have to be addressed if we are to adapt successfully to the new world order.
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mobility, the evolution of technology, mobility lead opportunities
    
HP
Published By: RCN Business     Published Date: Feb 17, 2012
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
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seo, marketing, digital, interactive, analytics, search, online, roi, google, adwords, keywords, rank, conversion, content, optimize, ctr, search marketing agencies, content management systems, search engine optimization (seo), data management/analytics
    
RCN Business
Published By: Emotive Brand     Published Date: Jan 27, 2010
The concepts of "brand" and "reputation" are often seen as one and the same. However, when viewed separately, significant opportunities arise to improve both. The road to successful branding has never been more complex or challenging. What started, as a one-way lane going directly from the manufacturer's door to the buyer's door is now an everexpanding, two-way, multi-lane superhighway with intersections, tollbooths, and rest stops.
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emotive brands, reputation, branding, brand, reputation monitoring
    
Emotive Brand
Published By: Zilliant     Published Date: Apr 09, 2010
Learn how recent advances in pricing science and technology have enabled a breakthrough approach for B2B companies wanting to improve their pricing --- one that generates results in a fraction of the time, with far less organizational upheaval.
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zilliant, best practices, pricing intelligence, price quotes
    
Zilliant
Published By: Dell EMC     Published Date: Feb 23, 2017
This study provides IT decision-makers with insight on various types of clouds and how they are used today along with a practical framework to evaluate converged infrastructure versus do-it-yourself approaches.  Based on interviews with organizations that implemented VCE solutions, Forrester Consulting quantified how VCE converged infrastructure drove significant increases in IT efficiency and productivity, as well as decreases in the cost associated with infrastructure, security, and compliance. The study describes a process for setting improvement goals and measuring success for infrastructure modernization. This process is supported by an intuitive template.
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Dell EMC
Published By: RSA     Published Date: Sep 19, 2017
The General Data Protection Regulation (GDPR) has been approved by the European Union and demands significant data protection safeguards to be implemented by organizations around the world. Learn how you can successfully prepare for GDPR with advice from Osterman Research.
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gdpr, data protection, rsa, rsa security, personal data, privacy
    
RSA
Published By: Dassault Systèmes     Published Date: Jun 19, 2018
This white paper outlines a framework that emphasizes digitization and business transformation and the new opportunities pull processes bring. The mechanism of “Pull” processes—those triggered by an actual event instead of a forecast—is nothing new. It is at the heart of many successful manufacturing strategies. Recent technological advances in digitization, including the harnessing of Big Data analytics, the use of the cloud, Business Process Management (BPM), social media, IIoT, and mobility, have extended the power of Pull beyond Lean manufacturing. In the wake of the current technological innovation wave, it is not uncommon for manufacturers to not know what next step to take. In light of these new developments, this white paper will focus on the mechanism of business transformation enabled by these technologies, which can be attributed to two major forces: the power of Pull and digitization. Nine practical applications are detailed, showing how innovative manufacturers can better
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Dassault Systèmes
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
Collaborative helped a research company transitioning to commercialization identify critical timelines, tasks, milestones and resources required to bring a new drug to market. As part of the project, leaders were given the information and tools they needed and the business began building the strong foundation necessary for a successful launch.
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collaborative consulting, biotech organization, case study, launch strategy, biotech company, infrastructure, tailored segment, particular market, collaborative, integrated launch plan, operating systems
    
Collaborative Consulting
Published By: Dome9     Published Date: Apr 25, 2018
The term “Cloud First” was initially popularized by Vivek Kundra, who formerly held the post of White House CIO and launched this strategy for U.S. federal government IT modernization at the Cloud Security Alliance Summit 2011. The underlying philosophy of the cloud-first strategy is that organizations must initially evaluate the suitability of cloud computing to address emergent business requirements before other alternatives are considered. This paper offers guidance to help organizations establish a systematic and repeatable process for implementing a cloud-first strategy. It offers a high-level framework for identifying the right stakeholders and engaging with them at the right time to reduce the risk, liabilities, and inefficiencies that organizations can experience as a result of adhoc cloud decisions. The goal of this guidance is to help ensure that any new cloud program is secure, compliant, efficient, and successfully implements the organization’s key business initiatives.
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Dome9
Published By: SAP     Published Date: Feb 21, 2008
Many significant business initiatives and large IT projects depend upon a successful data migration. Your goal is to minimize as much risk as possible through effective planning and scoping. This paper will provide insight into what issues are unique to data migration projects and offer advice on how to best approach them.
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sap, data architect, data migration, business objects, information management software, bloor, sap r/3, application, enterprise applications, data quality management, master data management, mdm, extraction, transformation load, etl
    
SAP
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
Published By: BitSight Technologies     Published Date: Aug 02, 2016
Organizations today aren’t just single entities—they are networks of partners, vendors, and third parties. While interconnected networks are critical for success in most businesses, they also leave data more vulnerable to exposure from bad actors. Because of this, vendor risk management (VRM) is a critical business practice.
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BitSight Technologies
Published By: Staples     Published Date: Jan 22, 2018
When Maine-based tubing manufacturer Genplex wanted to cut costs without sacrificing quality, Staples Business Advantage accepted the challenge. Watch this video to see the solution and results.
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Staples
Published By: Oracle     Published Date: Mar 07, 2019
If you’re like other HR professionals, you wonder what more you could do to drive business growth. In our latest research, we asked 5,000 decision-makers their views of the role of innovation in driving business growth. You’ll learn: • Why HR feels limited by innovation teams being too separated from their organisation’s core business • The six processes for idea generation and project delivery • Which leadership behaviours HR finds valuable in supporting innovation culture Our research uncovers the key innovation challenges they face, key execution issues, and the barriers to true innovation. See what HR leaders think
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Oracle
Published By: Oracle     Published Date: Mar 22, 2019
If you’re like other HR professionals, you wonder what more you could do to drive business growth. In our latest research, we asked 2,000 decision-makers their views of the role of innovation in driving business growth. You’ll learn: • Why HR feels limited by innovation teams being too separated from their organisation’s core business • The six processes for idea generation and project delivery • Which leadership behaviours HR finds valuable in supporting innovation culture Our research uncovers the key innovation challenges they face, key execution issues, and the barriers to true innovation. See what HR leaders think
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Oracle
Published By: Oracle     Published Date: Mar 21, 2019
If you’re like other HR professionals, you wonder what more you could do to drive business growth. In our latest research, we asked 5,000 decision-makers their views of the role of innovation in driving business growth. You’ll learn: • Why HR feels limited by innovation teams being too separated from their organisation’s core business • The six processes for idea generation and project delivery • Which leadership behaviours HR finds valuable in supporting innovation culture Our research uncovers the key innovation challenges they face, key execution issues, and the barriers to true innovation. See what HR leaders think
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Oracle
Published By: Cisco     Published Date: Jan 20, 2014
Midsize organizations strive for success, and being successful means consistently making smart decisions—including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow it to make simple but value-rich changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
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cisco, unified communications, collaboration, unified communications
    
Cisco
Published By: Cisco     Published Date: May 15, 2015
Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
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communications, collaborations, cost of ownership, videoconference, cisco
    
Cisco
Published By: GoToWebinar     Published Date: Aug 02, 2011
This Webinar Success white paper provides guidelines on how to produce and manage successful Webinars - from the first (and most important) step of defining purpose and expectations to quantifying results after the event.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar
Published By: GoToWebinar     Published Date: Oct 08, 2013
Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully. This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.
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how to, webinar template, marketing, template, gotowebinar, citrix, webinars & web conferencing
    
GoToWebinar
Published By: Intel Security     Published Date: Oct 20, 2015
Success of an effective threat defense strategy.
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malware detection, data analytics, dynamic sandboxing, static analytics, zero-day malware, comprehensive threat protection, fast detection, malware analysis, simplifies remediation
    
Intel Security
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