whitepaper

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Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
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mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades, mobile marketing, mobile innovation, mobile-connected solutions, mobile consulting, ios7 strategy, ios7 consulting, ios7 strategy, ios7 consulting, ios7 marketing, ios7 design, ios7 engineering, ios7 development, ios mobile strategy, mobile app development, mobile app strategy
    
Applico, Inc.
Published By: Symantec     Published Date: Oct 01, 2015
The acquisition of SSL certificates should always be a relatively easy experience; however, the purchasing decision should never be regarded lightly. When businesses consider SSL certificates; there six Golden Rules a purchaser should keep in mind. This whitepaper provides an overview of the SSL certificated market, the six golden rules of purchasing SSL certificates and how Symantec addresses each of the golden rules. At the end of the day, people want to make sure their Web sites are secured with as little friction as possible—Symantec gives businesses every opportunity to achieve that goal.
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e-commerce, ssl certificate, ssl golden rules, hidden dangers, website security
    
Symantec
Published By: Symantec     Published Date: Oct 01, 2015
The foundation of trusted Internet communications are Secure Socket Link (SSL) certificates, an encryption technology installed on Web servers that permits transmission of sensitive data through an encrypted connection. Using a public-key infrastructure (PKI), SSL certificates authenticate the end-use Website and the endpoint server, making it difficult for those sites to be imitated or forged.The acquisition of SSL certificates should always be a relatively easy experience; however, the purchasing decision should never be regarded lightly. When businesses consider SSL certificates; there six Golden Rules a purchaser should keep in mind. This whitepaper provides an overview of the SSL certificated market, the six golden rules of purchasing SSL certificates and how Symantec addresses each of the golden rules. At the end of the day, people want to make sure their Web sites are secured with as little friction as possible—Symantec gives businesses every opportunity to achieve that goal.
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ssl certificates, public-key infrastructure, web servers, website security, sensitive data, encrypted connection
    
Symantec
Published By: AlienVault     Published Date: Mar 30, 2016
The public demands accountability for data breaches involving systems that include personally identifiable information (PII) and expects that all educational institutions will have the same levels of security that Fortune 500 companies do. However, most educational institutions have fewer IT security resources than their larger enterprise counterparts, yet they face the same threats from attackers. Fortunately, there are solutions. This whitepaper by SANS instructor Jake Williams walks through an example of a typical breach in an education organization, highlighting common ways attackers gain access to a network and practical steps to reduce risk. Download this whitepaper to learn: • Common security gaps that make educational institutions vulnerable to attack • Practical security controls that won't break the bank • Key questions to evaluate security vendors • A checklist summarizing steps you should take now to improve security
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
When you're starting service with a customer, setting the tone early on is very important. That's why we've created a checklist to help you stay organized from the start and implement smart process around your Managed Security Service Provider (MSSP) service. Feel free to use it but most importantly modify it. Use this checklist to help you document: • Network information • Logging devices • Contact information • Priority escalation contacts • Scheduled events Download this whitepaper now to help lay the foundation for a successful MSSP implementation.
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
If you haven’t had first-hand experience with ransomware in the past, chances are you’ve heard of one of the many ransomware attacks that have recently caught worldwide attention. According to a June 2016 survey from Osterman Research, nearly one in two participants indicated that their organization suffered at least one ransomware attack in the last year. In this whitepaper, we’ll cover ransomware basics and provide best practices for ransomware prevention and detection. You’ll learn: • What ransomware is, how it works, and who the attackers are • 10 best practices you can employ now to detect and prevent ransomware • How you can quickly detect ransomware and other threats with AlienVault USM Download this whitepaper now to learn more about ransomware, best practices for defense, and how AlienVault USM helps you detect ransomware quickly with a unified approach to security.
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AlienVault
Published By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organization’s need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
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postup, mobile responsive, mobile email, email marketing best practices, design mobile, designing for mobile, mobile email design, email marketing, emerging marketing, marketing research
    
PostUp
Published By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
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programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network, media buying, real-time bidding, digital media buys, big data, artificial intelligence, programmatic media buying, always-on marketing, dsp, big data marketing, optimize advertising performance, fixed-price bid models, marketing roi
    
Rocket Fuel
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: ROI     Published Date: Jun 15, 2010
This complimentary whitepaper outlines the 10 most popular SEO copywriting myths, discusses current best practices and is chock-full of real-world examples on effective SEO copywriting.
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napco, roi, seo, search engine optimization, search engine optimization (seo), direct mail/marketing
    
ROI
Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi, emerging marketing, internet marketing
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care, sales
    
Act-On
Published By: AdRoll     Published Date: Oct 05, 2016
Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...
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attribution, marketing, sales, attribution model, emerging marketing, marketing research, traditional marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: WebiMax     Published Date: Sep 23, 2013
Download this whitepaper to learn the 6 Key Compoents that every SEO company should contain, and to gain the tools you need to make an informed decision when choosing which firm will handle your SEO strategies.
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seo, search engine optimization, seo firm, seo company, seo initiative, seo strategy, seo fundamentals, search engine optimization (seo)
    
WebiMax
Published By: HP Multifunctional Products (MFPs)     Published Date: Feb 15, 2008
You know you need a multifunction product, but which to choose? Printer-based or copier-based? There are two sides to every story – we’ll help you find your way through the woods to your happy ending with this new informative video whitepaper sponsored by HP.
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printers, mfps, copier, fax, print, printer, mfp, multi-functional printer, cost effective, hp mfps
    
HP Multifunctional Products (MFPs)
Published By: Seamless     Published Date: Jun 18, 2013
Unfortunately, creating a corporate culture that fosters real creativity and innovation can be a daunting task for many companies. Rather than simply giving the mandate, “let’s all be more creative,” companies need to create environments that motivate, support and inspire employees to be creative. This whitepaper touches on seven simple strategies to fuel creativity in your company.
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creativity, innovation, strategy, leadership, creative, change management, agility
    
Seamless
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: NEC     Published Date: Aug 12, 2014
Without a doubt, performance is the database professional’s number one concern when it comes to virtualizing Microsoft SQL Server. While virtualizing SQL Server is nothing new, even today there are some people who still think that SQL Server is too resource-intensive to virtualize. That’s definitely not the case. However, there are several tips and best practices that you need to follow to achieve optimum performance and availability for your virtual SQL Server instances. In this whitepaper, you’ll learn about the best practices, techniques, and server platform for virtualizing SQL Server to obtain the maximum virtualized database performance. In this white paper, you’ll learn about the best practices, techniques, and server platform for virtualizing SQL Server to obtain the maximum virtualized database performance.
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sql, datacenter, servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor
    
NEC
Published By: Scene7     Published Date: Feb 05, 2007
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
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e-commerce, ecommerce, e-commerce software, content personalization, content development, user-centered design, online store, store, sell online, scene7, scene 7, e-commerce solutions
    
Scene7
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony, data management/analytics
    
Cymfony
Published By: blinkx     Published Date: Mar 15, 2007
This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.
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video seo, search engines, search engine optimization, emerging marketing, podcast marketing, video search engine, video search engines, video search, blinkx, interactive marketing, online video marketing
    
blinkx
Published By: A10 Networks     Published Date: Aug 21, 2009
Compliance with SOX and other new corporate reporting requirements is costly and challenging for many companies to implement, as the SOX act covers many different areas of business practices for internal controls and financial reporting. Get this whitepaper now and see the impact the Sarbanes-Oxley Act has on Information Technology.
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compliance, sarbanes oxley, sox, identity management, finance, regulatory compliance, financial reporting, a10, a10 networks, sox compliance
    
A10 Networks
Published By: Absolute Software     Published Date: Jan 19, 2010
This whitepaper explains step-by-step how you can deploy a complete Snow Leopard disk image to a Mac OS X computer, even while it is being used. No immediate boot from a server, FireWire drive, or boot DVD is necessary, and no pre-configuration of the target computer is required.
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computrace, absolute software, it asset management, remote data delete, geolocation tracking, theft recovery, service guarantee
    
Absolute Software
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