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Published By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: Adobe     Published Date: May 04, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe
Published By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet
    
Adobe Social
Published By: ADP     Published Date: Oct 14, 2014
In July and August 2014, the ADP Research Institute®, a specialized group within ADP®, conducted an online survey of more than 750 owners and executives at companies with 50-999 employees. The Midsized Business Owners Study is now in its third year. Midsize businesses often struggle between operating like a smaller business but having to abide by the same regulations as larger corporations. Download this case study to learn how midsize business are dealing with their three greatest concerns right now: healthcare benefit costs, the Affordable Care Act, and the level of government regulations.
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adp, midsize business, healthcare benefit costs, affordable care act, government regulations, adp research institute, midsized business owners study
    
ADP
Published By: ADP     Published Date: May 31, 2017
The workplace of the future is arriving now. Changes in technology, culture, and economies are having an impact on the way people work at all levels around the world.
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ADP
Published By: ADP     Published Date: Jun 09, 2017
When you run a small business, you have to wear a hundred hats. As well as managing the day-to-day, you’ve got to get acquainted with a whole new world of paperwork and back-office administration. It’s not everybody’s strong suit, but traditionally it’s seen as the price of running a business.
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business, payroll, employees, administration, back-office, adp
    
ADP
Published By: ADP     Published Date: Mar 22, 2018
Your global organization’s network of human capital management (HCM) platforms is the nerve center of your entire enterprise. But passing data back and forth between disparate HCM systems has never exactly been easy. So your HR, payroll, talent, benefits and time and attendance systems, often specific to regions and countries, fire futilely across data synapses that in real-world terms leave you blind to the true state of your business.
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ADP
Published By: ADP     Published Date: May 23, 2018
Your global organization’s network of human capital management (HCM) platforms is the nerve center of your entire enterprise. But passing data back and forth between disparate HCM systems has never exactly been easy. So your HR, payroll, talent, benefits and time and attendance systems, often specific to regions and countries, fire futilely across data synapses that in real-world terms leave you blind to the true state of your business.
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ADP
Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising, emerging marketing, social media
    
AdRoll
Published By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
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facebook, targeting, social, impressions, emerging marketing, social media, advertising agencies, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download this white paper to learn more.
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social media, instagram, advertising, mobile, emerging marketing, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download to learn how!
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instagram, social media marketing, advertising, digital marketing, emerging marketing, social media, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole. In this report, you’ll learn: ? What’s the difference between ad tech and martech, really? ? Why are they merging? ? What difficulties does the merger present? ? How do brands stand to benefit? ? . . . and much more.
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advertising, marketing, artificial intelligence, automation, technology
    
AdRoll
Published By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Aerohive     Published Date: Feb 06, 2008
Are you looking to reduce the operational cost of your existing wireless LAN, and to make it support mission-critical, real-time applications and 802.11n? At the same time, are you challenged with the cost and complexity associated with most next-generation wireless LAN architectures? Check out the enterprise-class, cost-effective new cooperative control architecture from Aerohive Networks. In this real-world case study, you’ll see how Aerohive Networks' cooperative control architecture combines the linear cost modeling of autonomous APs and the operational advantages of controller-based approaches.
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business, roi, tco, wireless lan, enterprise wireless, economics, cooperative control, aerohive
    
Aerohive
Published By: Aerohive     Published Date: Oct 15, 2014
This paper aims to facilitate understanding and addressing IT’s dilemma in a bring your own device (BYOD) world.
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mobile computing, the increase in mobile workers, byod policy implications for it
    
Aerohive
Published By: Aerohive     Published Date: Oct 15, 2014
This paper aims to facilitate understanding and addressing IT’s dilemma in a bring your own device (BYOD) world.
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mobile computing, the increase in mobile workers, byod policy implications for it
    
Aerohive
Published By: Aerohive     Published Date: Oct 15, 2014
This paper aims to facilitate understanding and addressing IT’s dilemma in a bring your own device (BYOD) world.
Tags : 
mobile computing, the increase in mobile workers, byod policy implications for it
    
Aerohive
Published By: Aerohive     Published Date: Oct 15, 2014
This paper aims to facilitate understanding and addressing IT’s dilemma in a bring your own device (BYOD) world.
Tags : 
mobile computing, the increase in mobile workers, byod policy implications for it
    
Aerohive
Published By: Aerohive     Published Date: May 13, 2015
This paper aims to facilitate understanding and addressing IT’s dilemma in a bring your own device (BYOD) world.
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mobile computing, the increase in mobile workers, byod policy implications for it
    
Aerohive
Published By: Aerohive     Published Date: May 14, 2015
This paper aims to facilitate understanding and addressing IT’s dilemma in a bring your own device (BYOD) world.
Tags : 
mobile computing, the increase in mobile workers, byod policy implications for it
    
Aerohive
Published By: Aerohive     Published Date: May 14, 2015
This paper aims to facilitate understanding and addressing IT’s dilemma in a bring your own device (BYOD) world.
Tags : 
mobile computing, the increase in mobile workers, byod policy implications for it
    
Aerohive
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