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Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : 
xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing, workflow, 1:1, one-to-one, new media, direct marketing, analytics, interactive marketing, customer experience/engagement, email marketing services/software, mobile marketing, data management/analytics, direct mail/marketing
    
XMPie, A Xerox Company
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