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Published By: Adobe     Published Date: Sep 08, 2011
Join Christophe Coenraets as he demonstrates how to build mobile apps for iOS and Android devices more easily using Adobe Flash Builder, Flex & LiveCycle. Learn how to minimize development time and reuse components across device platforms.
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adobe, mobile apps, ios, android, mobile applications, christophe coenraets, adobe flash builder, device platforms, java
    
Adobe
Published By: Adobe     Published Date: Sep 08, 2011
Discover how to build mobile apps and learn more about minimizing development time and the re-use of components across device platforms.
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adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias, osgi, sling, java, ios, android
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
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adobe, forrester, mobile trends, interactive marketing professionals, marketing control, mobile platforms, crm systems, transformative mobile strategies, consumer behavior, ubiquity drive, mobile mind shift, mobile momentum, scaled-up investments
    
Adobe
Published By: Adobe     Published Date: Nov 04, 2014
Gartner assess the major vendors that enable enterprise IT developers to create mobile applications for customers, partners and employees.
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adobe mobile application development, email marketing, social media, content management systems, interactive marketing, marketing software, managed hosting services, mobile marketing, online video marketing, social media marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements.
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madp, mobile applications, response customer requirements, customer experience/engagement, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
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adobe mobile application development, email marketing, social media, content management systems, interactive marketing, marketing software, managed hosting services, mobile marketing, online video marketing, social media marketing
    
Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software, business intelligence, market research, data management/analytics
    
Adobe
Published By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
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mobile apps, madp, platform development, business intelligence, usability, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Feb 22, 2017
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process to learn how to: • Integrate Adobe Stock for business with your existing Creative Cloud solutions • License stock images without toggling between platforms or reapplying edits • Work up to 10x faster with stock images
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time management, pfeiffer, stock images, adobe, adobe stock, creative cloud
    
Adobe
Published By: Adobe     Published Date: Apr 13, 2017
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process to learn how to: • Integrate Adobe Stock for business with your existing Creative Cloud solutions • License stock images without toggling between platforms or reapplying edits • Work up to 10x faster with stock images
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creative assistance, graphic design, photo editing, creative cloud, design, creative design, photoshop, stock photography
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Ahead     Published Date: Jul 23, 2018
If your company operates in the cloud, you’ve probably thought about investing in a Cloud Management Platform (CMP) — a group of integrated products that manage public, private, and hybrid cloud environments. That combination is what AHEAD calls an Enterprise Cloud. For an enterprise with a heavy private cloud emphasis, the right CMP can transform your VM provisioning, reducing a potentially weeks-long manual process to an automated one that finishes in a matter of minutes. And if you run one or more public clouds, the right CMP can help you take better control of your cloud services, manage your cloud spending, and architect your app platforms to run seamlessly in the cloud. So Which CMP Will Work Best For You? The first thing to consider is compatibility with your existing environment. For many enterprises, that’s going to put a premium on CMPs that integrate natively with VMware. For other businesses, compatibility with ServiceNow or support for multiple private and public clouds wi
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Ahead
Published By: Amazon Web Services     Published Date: Nov 28, 2017
You know that moving to the cloud is a huge opportunity for your business do great things. Be more agile, be more responsive, do things better. But convincing everyone in your business isn’t easy, especially your security and compliance people who may well see the cloud as too big a risk. This eBook is about answering those security questions – and communicating the six core benefits a data secure cloud will bring to your organisation.
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cloud, aws, security, organizations, visibility, control, networks, platforms
    
Amazon Web Services
Published By: Amazon Web Services     Published Date: Feb 01, 2018
Machine learning is proving its power across virtually every industry in ways that add actionable insight and efficiency. But one can look at the rise of this transformative paradigm with a more focused lens to see AI technologies as a business tool of the highest order, one that improves processes and inspires new models. AI, in other words, has a big role to play on the balance sheet. Two leading brands in very different spaces — Capital One in financial services, John Deere in agriculture — are seeing efforts that stretch back decades come to fruition with the launch of cloud-based AI platforms. Capital One is developing digital products and experiences using machine learning to help millions of customers with their financial lives; John Deere’s Precision Agriculture solution helps farmers gain precise information about their machines and crops. In both instances, AI and a cloud platform combine to enable transformation.
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digital, technologies, optimization, amazon
    
Amazon Web Services
Published By: Amazon Web Services     Published Date: Apr 16, 2018
Since SAP introduced its in-memory database, SAP HANA, customers have significantly accelerated everything from their core business operations to big data analytics. But capitalizing on SAP HANA’s full potential requires computational power and memory capacity beyond the capabilities of many existing data center platforms. To ensure that deployments in the AWS Cloud could meet the most stringent SAP HANA demands, AWS collaborated with SAP and Intel to deliver the Amazon EC2 X1 and X1e instances, part of the Amazon EC2 Memory-Optimized instance family. With four Intel® Xeon® E7 8880 v3 processors (which can power 128 virtual CPUs), X1 offers more memory than any other SAP-certified cloud native instance available today.
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Amazon Web Services
Published By: Amazon Web Services     Published Date: Sep 05, 2018
Big data alone does not guarantee better business decisions. Often that data needs to be moved and transformed so Insight Platforms can discern useful business intelligence. To deliver those results faster than traditional Extract, Transform, and Load (ETL) technologies, use Matillion ETL for Amazon Redshift. This cloud- native ETL/ELT offering, built specifically for Amazon Redshift, simplifies the process of loading and transforming data and can help reduce your development time. This white paper will focus on approaches that can help you maximize your investment in Amazon Redshift. Learn how the scalable, cloud- native architecture and fast, secure integrations can benefit your organization, and discover ways this cost- effective solution is designed with cloud computing in mind. In addition, we will explore how Matillion ETL and Amazon Redshift make it possible for you to automate data transformation directly in the data warehouse to deliver analytics and business intelligence (BI
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Amazon Web Services
Published By: Aria Systems     Published Date: Nov 13, 2015
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing (see Figure 1). CEOs recognize this shift toward business models that reflect the value of the relationship with the customer. The move to subscription and consumption business models is pervasive in almost every industry. From retailers selling subscription box sets to industrial equipment manufacturers charging based on consumption, the increase in experimentation of alternative business models is extraordinary (see Figure 2). While B2C disrupters like Netflix and Zipcar have gotten more media attention, the growth of subscription billing plat
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Aria Systems
Published By: Aria Systems     Published Date: May 03, 2016
In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner as they seek to develop and support alternative business models for both existing and new products and services.
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Aria Systems
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