data analysis

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Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis, internet marketing
    
Aberdeen Group
Published By: Acoustic     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Acoustic
Published By: Adaptive Planning     Published Date: May 20, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
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adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Jul 01, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
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adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation
    
Adaptive Planning
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • Keep your data clean • Create better strategic planning and analysis • Make smarter decisions
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programming, technology, transparency, automation, advertising
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How they’re building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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Adobe
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
    
Adverity
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Searching for a Cloud Security Provider can be confusing. Many providers appear the same at first glance: similar metrics, similar promises. The fact is, the information you need to make a real comparison requires asking questions and probing for details that cloud services vendors don’t always volunteer. Use this list to be sure you’ve covered the essential elements for choosing the right cloud security provider to protect your organization from malicious cyberattacks.
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cloud security, cloud solutions, data analysis, cyberattacks
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM). When implementing a system to collect, manage, and utilize digital identity and customer data, companies have two basic choices: in-house development or buying a dedicated solution from a vendor specialized in CIAM (i.e., build vs. buy). Read this white paper for an in-depth analysis of CIAM implementation options, including: ? Must-haves for a successful, enterprise-grade CIAM system ? Pros and cons of implementation options, ranging from in-house software development to commercial off-the-shelf solutions ? A real-world case study that illustrates the ROI of an effective CI
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 10, 2019
Contemporary internet threats are sophisticated and adaptable, they continuously change their complexion to evade security defenses. Traditional rigid, deterministic, rule-based security research are becoming less effective. Security research approaches employing data science methods to implement anomalies-based analysis across very large volumes of anonymized data are now essential. This paper will: • Briefly cover security research challenges in today’s threat landscape • Explain why DNS resolution data is a rich resource for security research • Describe how Akamai teams use DNS data and data science to create better threat intelligence • Discuss improvements in threat coverage, accuracy, and responsiveness to today’s agile threats
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Akamai Technologies
Published By: Alert Logic and Rackspace     Published Date: Jun 20, 2014
To comply with today’s government and industry mandates, such as PCI, Sarbanes-Oxley, HIPAA and GLBA, log data must be collected, regularly reviewed and archived. In addition, regular analysis and forensics can also be performed on the same log data to enhance overall security and availability. This paper discusses the challenges associated with effective log management and enables you to better define best practices and requirements for log management projects, as well as log management and review solutions.
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alert logic, rackspace, log management, automated log management, pci, hipaa, glba, log data
    
Alert Logic and Rackspace
Published By: Alert Logic and Sungard Availability Services     Published Date: Jun 20, 2014
To comply with today’s government and industry mandates, such as PCI, Sarbanes-Oxley, HIPAA and GLBA, log data must be collected, regularly reviewed and archived. In addition, regular analysis and forensics can also be performed on the same log data to enhance overall security and availability. This paper discusses the challenges associated with effective log management and enables you to better define best practices and requirements for log management projects, as well as log management and review solutions.
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alert logic, sungard, log management, automated log management, pci, hipaa, glba, log data
    
Alert Logic and Sungard Availability Services
Published By: AlienVault     Published Date: Aug 11, 2015
This report talks about Gartner's Magic Quadrant for SIEM in 2015
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security information, event management, magic quadrant, gartner report, siem technology, event data, correlations, user activity monitoring
    
AlienVault
Published By: Alteryx, Inc.     Published Date: Apr 21, 2017
Analysts struggle to incorporate new sources of data into their analysis because they rely on Microsoft Excel or other tools that were not designed for data blending. Deleting columns, parsing data, and writing complicated formulas to clean and combine data every time it changes is not an efficient way for today’s analysts to spend their time. Download The Definitive Guide to Data Blending and: Understand how analysts are empowered through data blending Learn how to automate time-consuming, manual data preparation tasks Gain deeper business insights in hours, not the weeks typical of traditional approaches
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
Organizations that want to apply consistent data management, governance and security practices across their organization can learn a lot from Ford Motor Company. Data-driven decision making led Ford Motor Company to perfect the vehicle assembly line in 1913. A century later, Ford had more than 4,600 data sources, and a wide range of analytical tools, methods, and processes in use throughout the company, and needed a more strategic approach to decision-making.
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Sep 06, 2017
According to Forrester, the level of analytic satisfaction within organizations is on the decline.* The traditional multiple-step, multi-tool legacy approach is a slow, time-consuming, and in most cases, a costly process that prevents organizations from making faster decisions with confidence. Data analysts today need an agile solution that empowers them to take charge of the entire analytics process. Download The Definitive Guide to Self-Service Data Analytics to: Understand why traditional analytic tools designed for data scientists are not ideal for data analysts like you Learn how self-service data analytics delivers the ease of use, speed, flexibility, and scalability you require See how Alteryx stacks up against traditional data prep and analytics tools Find out how self-service data analytics bridges the gap across skills, speed, and depth of analysis to empower you to achieve ever-greater insights without coding or depending on other departments.
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Sep 07, 2017
Download this IDC InfoBrief to get the full details of the survey, and understand the impact that advanced spreadsheet usage is having on the data preparation and analytic processes throughout organizations.
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Alteryx, Inc.
Published By: Altiscale     Published Date: Mar 30, 2015
Implementing and scaling Hadoop to analyze large quantities of data is enormously complicated. Unforeseen, very challenging problems are to be expected. However, if you can learn to recognize the problems before a fire starts, you can prevent your hair (and your Hadoop implementation) from igniting. From the Hadoop experts at Altiscale, here are some of the danger signs and problems you should watch out for, as well as real-world lessons learned for heading them off.
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implementing and scaling, data analysis, hadoop scaling
    
Altiscale
Published By: Amazon     Published Date: Nov 07, 2013
Until recently, it has been far cheaper and easier to produce and store data than to process it. Companies have the option to buy large, multi-million dollar hardware devices to process their big data, but with budgets under pressure and no clear way to calculate returns on investment, the business case is difficult to make… And when analysts explain to the CTO that they only need the hardware for six months, for one day a week, or for one hour a day, the investment becomes impossible to justify. In this whitepaper, you’ll learn how by eliminating the traditionally high ‘cost of entry’ for big data analysis, Amazon Web Services is enabling customers to convert more raw data into more valuable business insight.
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amazon web services, aws, aws cloud, cloud services, cloud computing, big data, data management, data analysis
    
Amazon
Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Local and regional governments around the world are using the cloud to transform services, improve their operations, and reach new horizons for citizen services. The Amazon Web Services (AWS) cloud enables data collection, analysis, and decision making for smarter cities. This whitepaper provides strategic considerations for local and regional governments to consider as they identify which IT systems and applications to move to the cloud. Real examples that show how cities can stop wasting money, move faster, and innovate.
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Amazon Web Services EMEA
Published By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
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data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
    
Anthem Marketing Solutions
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