influence

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Published By: 8x8 Inc.     Published Date: Aug 09, 2017
Do you know what happens when a customer connects with your contact center? Not just the way in which he or she is routed to an agent, or the information accessed during the interaction— but what really happens in the conversation that makes the encounter an exceptional one? Do you have any insight into how your agent responded to that individual user, or a way to proactively ensure that other prospects and customers on any channel can have a consistent and positive experience? Are you leveraging all employees in your organization who have a stake in the customer experience, either directly or because their job influences the process? Do you feel confident that you have every metric at your disposal to make the best business decisions? Download now to learn more!
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modern customer, contact center, customer engagement, branding
    
8x8 Inc.
Published By: ABB     Published Date: Nov 21, 2018
Profitability in the marine and power generation sectors is affected by numerous factors, some of which have a dramatic influence on operational costs. Because many of these influences are external, operators must closely manage those that are within their control to strengthen profit margins. At the top of the priorities list is efficiency, both in terms of processes and physical machinery. Even the smallest details can have an effect on profit, so controlling waste and maximizing uptime at every opportunity is crucial. To understand the benefits of how ABB coated nozzle rings apply to your operations, and how your business could realize significant new efficiencies download this whitepaper today.
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ABB
Published By: Active Power     Published Date: Aug 30, 2011
Learn why energy efficiency for UPS equipment is so important, what can influence energy UPS efficiency and how it can directly impact energy costs.
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backup power, backup power supply, battery backup, flywheel ups, green backup power, green power, uninterruptible power supply, critical power systems, ups backup power, ups power supply
    
Active Power
Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
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adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management, interactive/pr agencies, content management systems, interactive marketing, marketing software, web analytics, crm solutions/software, e-commerce solutions
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
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responsive web design, adobe, interactive marketing, web analytics, managed hosting services, website/graphic design, marketing research, mobile marketing, search engine optimization (seo)
    
Adobe
Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
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adobe, creative, design, brands, culture, device, platform, experience, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing, sales
    
Adobe
Published By: Adobe     Published Date: Sep 23, 2019
1. This “how-to” explore-stage content helps advertisers that are either expanding or planning to expand their cross-channel coverage. The content addresses an advertiser pain point, which is the need to reach new prospects and engage them while they increasingly access content across fragmented and emerging media. 2. The advertiser challenge is to evaluate and select new, niche channels to reach their prospects and seize opportunities, but those channels may have low inventory, an ecosystem in flux, and added complexity to put in the balance. This content handholds advertisers in the face of this challenge and capture the opportunities with our SME-fueled seven steps. 3. Influence expanded use (throughput) of Advertising Cloud among current customers by helping them to activate channels such as DOOH, CTV, and programmatic audio.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
Whether you’re a creative professional or an aspiring artist, everyone is influenced by trends. You can change them, challenge them, be inspired by them. But you can’t ignore them. Trends encourage artists to master age-old techniques and push new boundaries. As award-winning designer Paul Trani puts it, “A new design trend is no different than a new invention—inventions either make something better or reveal a need we didn’t know we had.” Download this whitepaper to take a look at current visual trends to see what’s making noise in the creative community.
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Adobe
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: Affirm     Published Date: Sep 16, 2015
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchase decisions, purchasing power, millennial consumers, customer loyalty, customer experience/engagement
    
Affirm
Published By: Affirm     Published Date: Jan 05, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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affirm, millennials, purchase, decisions, ecommerce, conversions, e-commerce
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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affirm, millennials, purchase, decisions, ecommerce, conversions
    
Affirm
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies
Published By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
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alterian, web engagement
    
Alterian Inc
Published By: Amazon Web Services     Published Date: Dec 01, 2017
Les informations suivantes doivent servir de ressources aux directeurs financiers qui dirigent ou assistent leur organisation tout au long de sa migration vers le cloud. Elles ont pour objet de présenter les motivations, les coûts, les risques et les avantages de l'adoption du cloud, et de soulever des questions importantes en matière d'effectifs et de technologie, qui s'avèrent essentielles à la réussite de cette adoption. Elles visent également à permettre de mener des analyses de rentabilité, en mettant en valeur des mesures et des indicateurs spécifiques aux environnements cloud, capables d'influencer les résultats. Les conseils fondamentaux qui sont fournis sont tirés de conversations et d'entretiens directs entre Amazon Web Services (AWS) et les directeurs financiers d'entreprises clientes, qui représentent un large éventail de secteurs d'activité.
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planification, amazon, web, services, destine, aux, directeurs, financiers, guide
    
Amazon Web Services
Published By: Anaplan     Published Date: Mar 05, 2015
FP&A is a crucial component of the CFO’s job, but it is often frustratingly ineffective. As a result, many organisations use the data produced by finance only for compliance; their strategic decision making remains uninfluenced by it. However, the emergence of sophisticated software solutions has created new opportunities for CFOs to turn FP&A into the strategic exercise it ought to be.
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consolidation, planning, survey, performance, sales, audience, finance, strategic exercise, compliance, software soliutions
    
Anaplan
Published By: AON     Published Date: Oct 25, 2016
In his webinar, Creating a Culture of Employee Engagement, Aon Partner Don MacPherson discusses employee engagement and its influence on organizations. Don offers a unique insight into the drivers of engagement, the role of employees and leadership in institutionalizing engagement, and the steps companies can take to establish a culture of engagement.
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AON
Published By: AON     Published Date: Dec 07, 2017
While the Affordable Care Act (ACA) increased the number of Americans with access to health insurance, U.S. employers and employees continue to struggle with rising health care costs and changing workforce demands. Recent Aon research shows that 20% of health care consumers cite high health care costs as the major reason they have either declined health care coverage, stopped taking medications, or avoided care altogether. If the U.S. health care system is to succeed, stakeholders across the health ecosystem must influence change in each market—employer, individual, and government (Medicare, Medicaid, and Tricare). While each part of the three-legged stool is important, this paper focuses on five strategies Aon believes will strengthen the employer-based system—a system that provides health care coverage to well over half of Americans (61%, or 177 million).
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health insurance, employer – provided health benefits, aon hewitt, health ecosystem, well – being initiatives
    
AON
Published By: Applause Israel     Published Date: Jun 19, 2018
There’s no denying the effect digital has on the retail industry. $.56 of every $1 spent in physical stores is influenced by digital. What’s more, three of the world’s top five retailers are internetfirst: Amazon, Alibaba, and JD.com. According to PricewaterhouseCoopers’ Total Retail 2017 report, 56% of global shoppers use Amazon. Of these, 28% say they shop less often at retail stores because of Amazon. 18% say they shop less on other retailers’ e-commerce sites because of Amazon. And 10% say they shop exclusively on Amazon. Retailers need to find a way to compete in this changing retail landscape. These five global trends can provide some guidance on where retail is headed and how brands can thrive in this new era of retail.
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Applause Israel
Published By: Automation Anywhere     Published Date: Nov 06, 2019
Il y a d'abord eu les robots logiciels créés à l'aide d'outils d'automatisation des processus par la robotique (RPA) pour exécuter des tâches bien définies. Leur influence est importante puisqu'ils ont apporté des gains d'efficacité, de productivité et de rentabilité dans tous les secteurs, à l'échelle mondiale. 81% des entreprises prennent la RPA « au sérieux » 53% la prennent « très au sérieux » Aujourd'hui, la RPA ne se résume plus aux tâches et données prédéfinies. Dotés de l'IA, les « robots intelligents » sont capables de gérer l'ambiguïté et de prendre des décisions, tout comme leurs collègues humains. Ce livre électronique explique ce qui fait de ces robots intelligents, appelés robots cognitifs, une ressource inestimable. Vous découvrirez les avantages sans précédent qu'ils peuvent offrir à votre entreprise.
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robots intelligents
    
Automation Anywhere
Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi, customer experience/engagement, business intelligence, market research, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
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black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
    
Bazaarvoice
Published By: Bizagi     Published Date: Jun 29, 2016
The research explores the challenges surrounding digital transformation and provides recommendations based on four key areas. Understanding the drivers of change for your business Identifying the risk factors that influence successful transformation Overcoming cultural and organizational resistance to change Increasing the agility of existing systems to drive transformation
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drivers of change, risk factors, digital transformation
    
Bizagi
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
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social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management, emerging marketing, marketing research
    
Brandwatch
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