market analysis

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Published By: ABB     Published Date: Oct 31, 2018
In 2017, Europe produced more Of its electricity from solar, wind and biomass resources than from coal. Today's market is more volatile, with greater variability in energy sources due in large part to the desire to reduce environmental damage. The European Union (EU) is on track to achieve its 2020 goal of reducing greenhouse gas emissions by 20% compared to 1990 levels l by reducing its reliance on carbon-based power. This paper examines the five most critical variables that investors, developers, and others must recognise in the due diligence process before investing in a new power generation project in Europe.
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energy industry, power market analysis, investor advice, digital technology, automation technology
    
ABB
Published By: Act-On     Published Date: Mar 20, 2013
Read on to learn more about using an integrated marketing platform that makes the life-cycle of the customer experience visible and measurable, allowing sales and marketing to share real-time situational analysis, and align actions and goals.
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aligning sales and marketing, increases sales, sales and marketing, act on, emerging marketing, marketing research, sales
    
Act-On
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis, website development, emerging marketing, social media, internet marketing, crm & customer care, marketing research, e-commerce
    
Adobe
Published By: Adobe     Published Date: Feb 12, 2016
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report.
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adobe, digital, digital maturity, digital marketing, analysis, research, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • Keep your data clean • Create better strategic planning and analysis • Make smarter decisions
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programming, technology, transparency, automation, advertising
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
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adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting, cross device retargeting, emerging marketing, internet marketing, branding, data management/analytics
    
AdRoll
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Akamai Technologies     Published Date: May 05, 2017
Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.
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web applications, waf, ips
    
Akamai Technologies
Published By: AlienVault     Published Date: Aug 13, 2015
The 2015 Magic Quadrant summarizes Gartner’s yearly analysis of the SIEM market and compares the positions of leading competitors like AlienVault. Get Gartner's complete analysis of each SIEM vendor, and learn what makes AlienVault a Visionary. Download the 2015 report.
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alienvault, security, siem, hacking, threat detection
    
AlienVault
Published By: AlienVault     Published Date: Mar 30, 2016
The Magic Quadrant summarizes Gartner’s yearly analysis of the SIEM market and compares the positions of leading competitors like AlienVault. Get Gartner's complete analysis of each SIEM vendor, and learn what makes AlienVault a Visionary. View the latest report.
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AlienVault
Published By: AlienVault     Published Date: Aug 12, 2016
The Magic Quadrant summarizes Gartner’s yearly analysis of the SIEM market and compares the positions of leading competitors like AlienVault. Get Gartner's complete analysis of each SIEM vendor, and learn what makes AlienVault a Visionary. View the latest report.
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AlienVault
Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization, content management systems, web analytics, e-commerce solutions, payment processing, shopping cart software
    
Amadesa
Published By: Anaplan     Published Date: Apr 06, 2016
A Harvard Business Review Analytics Services White Paper Finance is constantly tested to keep pace in today’s business environment. To keep up, planning needs to become a continuous process that spans departmental boundaries and enables managers to collectively realign resources to respond to market changes. Organizations must streamline disparate sales and operational planning with traditional financial planning and analysis by using technology to connect people, data, and processes across the organization. Download this white paper to discover the three steps to moving towards finance-led integrated business planning recommended by the Harvard Business Review.
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analytics, planning, cfo, operations, business practices, revenue, growth, enterprise business, finance trends, business analytics, business process, harvard business review, hbr, financial planning, corporate finance, fp&a, budgeting, integrated business planning, ibp, finance
    
Anaplan
Published By: Anaplan     Published Date: Apr 14, 2016
Finance is constantly tested to keep pace in today’s business environment. To keep up, planning needs to become a continuous process that spans departmental boundaries and enables managers to collectively realign resources to respond to market changes. Organizations must streamline disparate sales and operational planning with traditional financial planning and analysis by using technology to connect people, data, and processes across the organization.
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Anaplan
Published By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
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online vs. offline, in-store pricing, online pricing, pricing trends, market research
    
Anthem Marketing Solutions
Published By: Aruba Networks     Published Date: Nov 15, 2013
The content for this excerpt was taken directly from the IDC MarketScape: Worldwide Enterprise WLAN 2013-2014 Vendor Analysis by Rohit Mehra (Doc # 231686). All or parts of the following sections are included in this excerpt: IDC Opinion, In This Study, Situation Overview, Future Outlook, Essential Guidance, and Synopsis.
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idc, marketscape, enterprise wlan, vendor analysis, brod, wireless lan, increase mobility, mission-critical mobility applications, cloud services, alternative architects, traffic flow, enterprise communications, unified communications, service providers, wlan infrastructure, wlan market
    
Aruba Networks
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond. Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
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AWS - ROI DNA
Published By: Blue Coat     Published Date: Feb 09, 2016
Lots of marketing claims are being made by Cloud Data Protection Gateway providers. It’s time for critical analysis. This Blue Coat paper reviews the key questions Security, Governance & Risk and IT should be asking vendors.
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Blue Coat
Published By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
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bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research, email marketing services/software, list management
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
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bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research, email marketing services/software, list management
    
Bronto
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