marketing applications

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Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation, srp space, undifferentiated players, interactive marketing, managing social presence, customer engagement, marketing tactics, manage large deployments, managing workflow, marketing content, social applications, customer feedback, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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gartner, adobe, adobe social, digital asset management, web content management, adobe experience manager, aem, internet marketing, marketing, customer engagement, user experience, mobile applications, content management, content management systems, interactive marketing, marketing software, customer experience/engagement, mobile marketing, social media marketing
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy, content management, social media, internet marketing, customer experience/engagement, e-commerce
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Alterian Inc     Published Date: May 03, 2010
A little book about a BIG subject. Integrated marketing means different things to different people: ...integrating campaigns? ...integrating process? ...integrating data & applications?
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integrated marketing, alterian
    
Alterian Inc
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
Published By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
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marketing automation, commerce, gartner, integration, scalability
    
Bronto
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in: • Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses. • Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot. • Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless. The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
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CA Technologies EMEA
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, internet marketing, crm & customer care
    
Cisco
Published By: Connectus     Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
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marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response, connectus
    
Connectus
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
    
Context Optional
Published By: CradlePoint     Published Date: May 17, 2016
Always-on Connections for Store Networks and Powering Intelligent Systems In the fast-paced world of retail, network reliability is everything—but so are security, agility, and cost-effectiveness. Retailers want it all, and they depend on their IT administrators to balance these needs. Whether it’s ensuring an always-on connection for store networks, powering intelligent systems aimed at swaying buyer behavior, or transmitting real-time analytics to inform marketing and inventory decisions, the bedrock of successful retailing is a network that can support the growing list of mission-critical applications dependent on secure Internet connectivity. In the past, finding a solution to balance these demands has been difficult at best. Less expensive wired options like DSL mean hours of downtime each month. Alternatives like T1 connections deliver more uptime but carry a price tag that usually puts large-scale distributed deployments out of reach.
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CradlePoint
Published By: Dell EMC & Intel     Published Date: Mar 16, 2018
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. The more up to date the infrastructure, the more capable it is of supporting the scale and complexity of a changing application landscape. Current-generation applications must be supplemented and eventually supplanted with next-generation (also known as cloud-native) applications — each with very different infrastructure requirements. Keeping infrastructure up
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Dell EMC & Intel
Published By: Domo APAC     Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy
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Domo APAC
Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load time, ad pixels, conversion pixels, digital marketing applications, conversion tracking, website tagging, tag management systems, tms, interactive marketing, customer experience/engagement, e-commerce solutions
    
Ensighten
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten
Published By: FinancialForce     Published Date: Aug 20, 2019
Streamline your Financial Processes on the Salesforce Platform Imagine operating your core financial management functions including general ledger, invoicing, accounts receivable, revenue recognition, fixed assets, spend management and accounts payable on the same Salesforce cloud platform you use to run your sales, marketing, and services operations. FinancialForce Accounting combines the power of the Salesforce App Cloud with a groundbreaking cloud accounting system design. The result is an efficient and cost-effective solution that goes well beyond basic bookkeeping and transaction processing, spawning a new generation of financial management applications. Download this eBook and learn how you can:
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FinancialForce
Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video, online video marketing
    
Flimp Media
Published By: Ghostery Enterprise     Published Date: Sep 16, 2014
Gigaom Research surveyed technology decision-makers about their use of marketing technologies and their impact on ROI and site operations. We’ll share the results of this survey and review best practices in managing your site’s marketing cloud.
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ghostery, ghostery enterprise, marketing, marketing cloud, marketing applications, roi, marketing roi, marketing analytics
    
Ghostery Enterprise
Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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Google Apigee APAC
Published By: HP     Published Date: Feb 02, 2015
Diversified Agency Services serves a global network of marketing services and specialty communication companies. To provide its internal customers and their clients with safe, secure access to applications and services, DAS worked with HP on a multi-year project to consolidate its IT networks and implement HP SDN cloud-enabled networking. These steps have vastly simplified DAS IT operations, enabling it to deliver a faster, more agile, and more secure network. Read this case study to learn more.
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HP
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence, intimacy, scale, speed, assess, measure, integrate, predictive capabilities, virtualization, analysis, search marketing, social media, internet marketing
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
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ibm, emm, enterprise marketing mangement, knowledge, integration, enterprise applications, cross channel profile, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Cross-channel marketing is no longer an ideal to strive for, but a practical reality you can achieve. However, technology is never the whole answer.
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isolation, integration, cross-channel customers, customer communication, ibm, right marketing technology, marketing approach, better targeting, increase efficiency, customer loyalty, click-throughs from emails, banner ads, ppc campaigns, adwords, online applications
    
IBM
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