marketing segmentation

Results 1 - 25 of 63Sort Results By: Published Date | Title | Company Name
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
Tags : 
customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation, email marketing services/software, list management, other
    
Act-On
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : 
adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
Tags : 
goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
Tags : 
analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis, website development, emerging marketing, social media, internet marketing, crm & customer care, marketing research, e-commerce
    
Adobe
Published By: Bluecore     Published Date: Mar 04, 2019
For a company that sells wool products, the dog days of summer can be tough. Despite this challenge, Pendleton has managed to stay relevant even during the hottest days of the year thanks to Bluecore. “In June and July, having Bluecore send people emails based on what they browsed is especially helpful because we don’t have as many messages or new products going out. So as often as people come to our site is as often as they’ll get emails, and those emails are guaranteed to be relevant to them. If the onus was on blast emails, then we’d be showing people products that are not necessarily relevant to them or that they might think are terribly out of season,”
Tags : 
email marketing, triggered emails, audience segmentation, email capture
    
Bluecore
    
Dotmailer
Published By: Epsilon     Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
Tags : 
customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation, customer engagement, customer experience/engagement
    
Epsilon
Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
Tags : 
real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging, customer engagement, on site messaging, in app messaging, behavior analytics, target marketing, behavior segmentation, conversion rate experts, cro tools, prevent churn, internet marketing
    
Evergage
Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
Tags : 
customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security, customer experience/engagement
    
Gigya
Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
Tags : 
customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security, customer experience/engagement
    
Gigya
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : 
location data, ad tech, location targeting
    
HERE Technologies
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Tags : 
predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants, crm & customer care
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
Tags : 
ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions, optimize labor costs, demand patterns, business analytics, transformation program, zoo management, business impact, operational management, direct benefits, indirect benefits, segmentation, analytic applications, business outcomes
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
Tags : 
ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Tags : 
technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
Tags : 
crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness, iknowtion, segmentation, modeling, predictive modeling, customer centric, targeted, roi, web analytics, crm solutions/software, customer experience/engagement, data management/analytics
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
Tags : 
crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation, customer experience/engagement, business intelligence, reputation monitoring, usability
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
Tags : 
crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics, iknowtion, crm solutions/software, customer experience/engagement, business intelligence, market research, usability
    
iKnowtion
Published By: Limelight Networks     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
Tags : 
web content management, wcm, it management, it support, cms, marketing automation, visitor profiles, market segmentation, demographic, visitor identification, campaign tracking, lead scoring, progressive profiling, lead qualification, social engagement, multiedvice, multilingual, multisite support
    
Limelight Networks
Published By: Marketo     Published Date: Jul 13, 2015
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts.
Tags : 
lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm, lead score, segmentation
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : 
continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Start   Previous   1 2 3    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.