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Published By: 8x8 Inc.     Published Date: Nov 10, 2016
There is a misperception that cloud is more expensive. It's a common error and is largely a result of applying premises-based best-practices when comparing solution alternatives. Because standard TCO studies often fail to properly value key strengths of cloud-delivered services, they can lead decision-makers astray.
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8x8 Inc.
Published By: 8x8 Inc.     Published Date: Jun 16, 2017
Some companies opt to deploy UC solutions on-premises, but the cloudbased model is gaining popularity. Cloud-based UC solutions are ideal for businesses that have limited IT staff, a distributed workforce and/or a desire for pay-as-you-go flexibility. By enabling diverse communication media to be carried over a common IP network, UC solutions make it possible to manage a full suite of capabilities from a single point—and use them with common devices. But what’s the best way to maximize UC capabilities for your specific workplace? Spiceworks surveyed IT decision makers to get their insights on identifying and deploying collaboration and communication solutions across their organizations. This white paper explores the survey results, including key concerns, pain points, and roadmaps around driving UC strategies.
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technology solutions, mobile workforce, interface optimization, 8x8, desk phones, internal collaboration, remote employees, cost reduction
    
8x8 Inc.
Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis, internet marketing, marketing research
    
Aberdeen Group
Published By: Absolute Software     Published Date: Feb 23, 2010
A majority of environments today are cross-platform, combining both PCs and Macs. The result has become a common IT challenge: How can you maintain Macs in a network environment with a PC-centric infrastructure and with Windows-based network services?
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computrace, absolute software, it asset management, remote data delete, geolocation tracking, theft recovery, service guarantee
    
Absolute Software
Published By: Aconex     Published Date: Jun 24, 2008
It's a common scenario in the mining and oil & gas industries: the project has been approved to proceed and the pressure is on to get multiple parties – partners, consultants, contractors and suppliers – working together efficiently to meet an aggressive schedule. This challenge is often exacerbated by globalization and by the vast volume of data that flows between the project team.
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information management, construction, oil, mining, gas, commodities, energy, aconex, collaboration, project management
    
Aconex
Published By: Acquia     Published Date: Sep 13, 2011
Read this paper from Acquia and learn about the underlying drivers for enterprise social software; key requirements and how Drupal meets those; how open source development outpaces proprietary alternatives; examples of communities built with Drupal and Acquia.
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acquia, technology, social publishing, drupal commons, social communities, business software solution, social web, website development
    
Acquia
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
Published By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email, webforms, webex., webinars & web conferencing
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy, emerging marketing
    
Act-On
Published By: Actiance, Inc.     Published Date: Nov 13, 2014
The overall archiving market was $1.76 billion in 2013 and is expected to grow at an 11.4% compound annual growth rate (CAGR) through 2019. EIA is emerging as a commonly used technology underpinning for higher-level use cases supporting compliance, information governance, e-discovery and historical preservation of data. Read the report now and learn more!
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actiance, gartner, magic quadrant, enterprise information archiving, cagr, eia, compliance, e-discovery
    
Actiance, Inc.
Published By: ActionCOACH     Published Date: Apr 18, 2013
Finding, developing and cultivating leads are vitally important for small businesses to survive and thrive. Unfortunately, many businesses make mistakes when deciding how to go about generating leads and once the mistakes begin, they can snowball, leading to bigger problems. Download this whitepaper for a closer look at some common mistakes and how you can avoid them.
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lead generation, actioncoach, customer acquisition marketing, small businesses
    
ActionCOACH
Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer, mobile marketing, online video marketing, social media marketing, search engine optimization (seo)
    
Acxiom Corporation
Published By: Adaptive Planning     Published Date: Apr 25, 2012
In describing what forecasters are trying to achieve, Saffo outlines six simple, commonsense rules that smart managers should observe as they embark on a voyage of discovery with professional forecasters: Map a cone of uncertainty, look for the S curve, embrace the things that don't fit, hold strong opinions weakly, look back twice as far as you look forward, and know when not to make a forecast.
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adaptive, business, finance, forecasting, business planning, budget
    
Adaptive Planning
Published By: Ademero     Published Date: Oct 04, 2010
Managing accounts payable is a common practice in every commercial establishment. Whether you deal with goods or provide services, materials and supplies have to be purchased to conduct ordinary business.
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document management, paper capture, paper scanning, workflow management, paperless office, document storage, automated workflow, retention policies, document versioning, content central, browser based, web based
    
Ademero
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization, interactive marketing, web analytics, market research, usability
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2015
This short illustrated guide highlights the six most common myths relating to Creative Cloud for enterprise, and seeks to dispel those myths in a clear and creative way.
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creative cloud for enterprise, a guide to creative cloud, adobe creative cloud for enterprise, adobes creative apps, custom deployments, website development, emerging marketing, advertising agencies, marketing software
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email, customer experience/engagement, email marketing services/software, list management
    
Adobe
Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls, marketing software, crm solutions/software, business intelligence, data management/analytics, lead generation & automation
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
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adobe, ab testing, marketing, marketer, targeted marketing, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
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adobe, a/b test, pitfalls, success, results, customer experience, emerging marketing, internet marketing, crm & customer care, e-commerce
    
Adobe
Published By: Adobe     Published Date: Mar 17, 2016
The ESIGN Act, signed in 2000, granted electronic signatures the same legal status as handwritten signatures throughout the United States. Electronic signatures – commonly called “e-signatures” – greatly simplify the way companies gather, track and manager signatures, approvals, and workflows. Learn more now!
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adobe, electronic signature, workflow, content management systems
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
On the surface, the connection between fractals and programmatic advertising isn’t obvious, but right down to the melding of art and math, programmatic advertising has a lot in common with this unconventional geometry. And those similarities pave the way for some serious implications for the way you approach creative assets.
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Adobe
Published By: ADP     Published Date: Jun 09, 2017
Payroll mistakes are common—but you can help avoid them if you know what to look out for. Follow our 5-step guide to hassle-free payroll.
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common mistakes, steps, guide, payroll, adp
    
ADP
Published By: ADP     Published Date: Sep 14, 2017
Payroll mistakes are common—but you can help avoid them if you know what to look out for. Follow our 5-step guide to hassle-free payroll:
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adp, payroll, cloud, human resources
    
ADP
Published By: ADP     Published Date: Aug 28, 2017
Many small businesses rely on owners and other employees to take on HR responsibilities in addition to their “day jobs,” a role we call the ad hoc HR manager (aHRM). Although a common practice, using an aHRM can present unforeseen risks. Read the complete guide to risky ad hoc HR management to find out more.
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ADP
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