personal information

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Published By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
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acxiom, forrester research, privacy, personalization, personal information, marketing, personalization privacy, interactive marketing, customer experience/engagement
    
Acxiom Corporation
Published By: Adecco     Published Date: May 14, 2015
In this white paper, we examine how smarter and more connected personal devices are spreading connectivity outward, eventually marrying personal data and services with information from the wider world.
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personal devices, connectivity, personal data, information, internet of things
    
Adecco
Published By: Adobe     Published Date: Aug 02, 2017
Marketers can personalize interactions using information that spans complete anonymity to full authentication, with a middle range in which identified data may be used intermittently. The distinction between anonymous and authenticated hinges on personally identifiable information (PII)—information that can be used alone, in combination, or in context to contact an individual. This information includes unique and partial identifiers such as name, address, phone number, and email address, as well as financial, employment, or other data associated with an individual.
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financial services, financial security, data security, cloud security, network security, business protection, adobe
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
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personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool. But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 30, 2019
The financial services industry is one of the largest and most sought-after targets for attackers. This particular industry revolves around trust and security, and because of this, these elements are quite often the key focal point for criminals. Successful attacks can quickly translate into the dissemination of massive amounts of personal information and monetary gains by the attacker. Criminals targeting the financial services industry do so by leveraging various attack surfaces, such as people, processes, applications, or systems. Regardless of where the financial institutions are located in the world, staying aware of the forefront of new attack trends is imperative for keeping their systems and customers safe. Understanding the ecosystem of attacks, how different layers interact, and the booming economy spawned by it gives financial services organizations the edge they need.
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Akamai Technologies
Published By: Alert Logic     Published Date: Jun 12, 2014
While e-commerce remains a relatively small percentage of overall retail spending (rates vary by country, but are generally in the 5–10% range), it continues to grow. The ongoing growth of e-commerce suggests that one of the initial objections to online shopping—concerns about whether consumer personal information would be secure—has been largely overcome. Standards like PCI, and payment services like PayPal, along with a general increase in security awareness, have gone a long way to change the perception of online shopping. Learn more about Information Security in the E-commerce Sector.
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cloud security, cloud e-commerce, cloud pci, e-commerce security, compliance
    
Alert Logic
Published By: AlienVault     Published Date: Mar 30, 2016
The public demands accountability for data breaches involving systems that include personally identifiable information (PII) and expects that all educational institutions will have the same levels of security that Fortune 500 companies do. However, most educational institutions have fewer IT security resources than their larger enterprise counterparts, yet they face the same threats from attackers. Fortunately, there are solutions. This whitepaper by SANS instructor Jake Williams walks through an example of a typical breach in an education organization, highlighting common ways attackers gain access to a network and practical steps to reduce risk. Download this whitepaper to learn: • Common security gaps that make educational institutions vulnerable to attack • Practical security controls that won't break the bank • Key questions to evaluate security vendors • A checklist summarizing steps you should take now to improve security
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AlienVault
Published By: AWS     Published Date: Oct 30, 2018
How Snapper Further Protects Data in Amazon S3 Using CWP for Storage Abstract: Snapper, a New Zealand-based company that develops custom account-based solutions, was creating an online concessions payment program for local students and needed a way to enhance the security of their personal information on Amazon Web Services (AWS). The solution had to further protect online student profiles and associated payment details stored in Amazon Simple Storage Service (Amazon S3) against malware and threats. Snapper chose Symantec Cloud Workload Protection for Storage (CWP for Storage) for its advanced malware protection, elastic scalability, and simple deployment requiring only a few hours.
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snapper, data, amazon, cwp, storage
    
AWS
Published By: AWS     Published Date: Oct 30, 2018
Snapper, a New Zealand-based company that develops custom account-based solutions, was creating an online concessions payment program for local students and needed a way to enhance the security of their personal information on Amazon Web Services (AWS). The solution had to further protect online student profiles and associated payment details stored in Amazon Simple Storage Service (Amazon S3) against malware and threats. Snapper chose Symantec Cloud Workload Protection for Storage (CWP for Storage) for its advanced malware protection, elastic scalability, and simple deployment requiring only a few hours.
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data, amazon, cwp, storage
    
AWS
Published By: BlackBerry     Published Date: May 20, 2009
Mobility is no longer considered a luxury within enterprise but a critical part of a networking strategy as firms look to increase productivity and remain competitive in a rapidly changing environment. As mobility becomes an integral part of the infrastructure, IT must deal with supporting numerous devices including laptops, smartphones and other mobile handhelds. The challenge for IT will be enabling productivity improvements while mitigating the risk of numerous types of devices. The devices and their memory cards may hold sensitive organizational and personal information, including information about product announcements, 9inancial statements, or customer records.
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blackberry, mobile applications, cio, deployments, pim, voip, smartphones, it communication, microsoft exchange, mobile device management, mobile device management software, mobile workers, remote computing, wireless applications software, wireless computing
    
BlackBerry
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
The cyberattacks of 2017 proved more numerous, sophisticated, and ruthless than in years past. Threat actors, armed with knowledge stolen from the CIA and tools lifted from the NSA, demonstrated an elevated level of proficiency. WannaCry and NotPetya, two prominent threats from last year, successfully exploited these stolen assets in their assault on systems worldwide. As 2017 progressed, new opportunities developed in ransomware-as-a-service (RaaS), opening the gates of malware-for-profit to everyone. Advancements in fileless attacks provided new ways for threats to hide from once reliable detection methods. Malware features such as polymorphism continued to play a powerful role in evading traditional defenses. The victims of cybercrime ranged from private businesses to the fundamental practices of democracy. France and the United States saw significant data breaches during their recent presidential elections. Several high-profile companies lost their customers’ personally identifiable information to cyberattacks, blemishing their brands and costing them untold millions in recovery operations. This report contains an overview of the threat trends and malware families Cylance's customers faced in 2017. This information is shared with the goal of assisting security practitioners, researchers, and individuals in our collective battle against emerging and evolving cyberthreats.
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cyber attacks, cia, nsa, wannacry, notpetya
    
BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
With cybercriminals threatening nations globally, cybersecurity is taking a front seat in many regions. Most notably, the European Union (EU) has adopted regulations to combat the threats. Against the backdrop of increasingly sophisticated cyberattacks, the EU has set forth rules and procedures for enhanced cybersecurity, along with penalties for noncompliance, in the form of the General Data Protection Regulation (GDPR). This new body of mandated policies and procedures aims to protect EU member personal information collected and/or stored by organizations. Read more in the GDPR business brief.
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data, gdpr, global, nationally, cybercriminals
    
BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Matthew Coy, Safelite’s Vice President of Information Technology, is responsible for overseeing all aspects of the company’s IT infrastructure, including selecting, administering, and supporting technology products. The company handles personally identifiable information, including credit card information and insurance data collected from several sources, and must comply with insurance industry regulations and the Payment Card Industry Data Security Standard. Safelite is the target of constant external attacks. The organization experienced ongoing security issues stemming from infected software, drivebys and other malicious downloads. According to Matthew, “A lot of malware and email viruses were making it through the environment, all bypassing our email security and AV.” Not only were the security controls ineffective, the previous AV platform required nearly 150 hours per week to manage. Matthew knew Safelite needed to make a change, and fast. Having worked with Cylance® at two previous companies, he was confident CylancePROTECT® could significantly improve Safelite’s endpoint security. Read the full case study to learn about the results Cylance was able to deliver.
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safe, lite, cybersecurity, data
    
BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Phoenix Children’s CISO, Daniel Shuler, and its IT security team are responsible for protecting 5,000 endpoints in the hospital and across more than 20 clinics in the region. Endpoints include physician and staff laptops and desktops, nursing stations, servers, Windows-based clinical devices, credit card payment processors, and point-of-sale terminals. These endpoints are used to store and/or process personal health information (PHI), and payment and credit card information. They must comply with HIPAA for PHI and voluntarily comply with the Payment Card Industry Data Security Standard (PCI-DSS) for credit card data. The IT security team’s existing industry-leading AV solution claimed to provide visibility into malicious activity aimed at the endpoints. It continuously reported all endpoints were safe, sound, and secure. This caused Daniel to be suspicious. He knew from experience that such low levels of endpoint malicious activity was highly unlikely. Read the full case study to learn about the results Cylance was able to deliver.
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hospital, cyber, security, data
    
BlackBerry Cylance
Published By: Blue Coat Systems     Published Date: Jun 26, 2013
While mobile threats are still largely mischiefware and have not yet broken the device’s security model but instead more focused on for-pay texting scams or stealing personal information, the dangers are still rife. This white paper from BlueCoat examines the mobile threat landscape and the behavioral patterns of mobile users that make them most vulnerable to data loss, malicious applications, fraud and other mobile threats.
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mobile threats, security, malicious applications, data loss prevention, fraud, technology, malware
    
Blue Coat Systems
Published By: Blue Coat Systems     Published Date: Jul 18, 2013
While mobile threats are still largely mischiefware and have not yet broken the device’s security model but instead more focused on for-pay texting scams or stealing personal information, the dangers are still rife. This white paper from BlueCoat examines the mobile threat landscape and the behavioral patterns of mobile users that make them most vulnerable to data loss, malicious applications, fraud and other mobile threats.
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mobile, malware, security, scams, bluecoat, data loss
    
Blue Coat Systems
Published By: CA Technologies     Published Date: Aug 26, 2016
It’s impossible for a day to pass in which we don’t hear news of yet another data breach, with its resulting loss of proprietary secrets, financial records or personal information. These incidents span all sectors of the economy: commerce, education and government
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CA Technologies
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